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Movin' is on the move in SFO

R

Rick Mundy Show

Guest
It only took a full year but Movin' 99.7 is at a 1.5 , CBS is genius. Also of note KFRC is back and VERY big with a 0.9 up from a 0.9

KOIT is over with a 4.7

CBS San Francisco is on the Move. Even in San Jose Movin' is a 1.6 well on it's way to Top 5
 
country is on the move too....not!! it still shows that country dose not work in sf
 
Way too early to pounce on KFRC...they will need through the rest of the year.

However, one cannot re-create history or force lightning to strike twice in the same spot...KFRC is relying on the heritage of long ago. The jocks, though very competent, lack a bit of human touch. And banking all your resources in the upper end of the 25-54 demo may prove to be fatal. KFRC may have been wiser to embrace the heritage, recognize it, but also embrace the changes and new landscape by integrating the legendary hosts with some new blood. Many remember the KFRC of old, but many do not, and to those that do, this is a very watered down version, and for those who don't, what is there that will bring them in to listen to the station, and keep them there? To those folk, it is just another "oldies" station.

But what the hell do I know?
 
Unless CBS is going to invest some serious coin in KFRC, I doubt you'll hear much improvement.

For me, the legendary KFRC was legendary because of the talent and the way the station was voiced, programmed, produced, and promoted. That takes money. Of course, do it right and you'll beat budget every year. But they won't. Because that's the way it's done now.

I know that sounds like a total downer...I just don't see it happening. And I would love to see KFRC blow up big.

I'm not dumping on CBS (well, maybe a little), it's just the way things have turned out. Name me one station here that's been "brought back" and has actually come close to matching its earlier success.

Dave Sholin is a GREAT hire, but is really morning show material? Mid-days would've been perfect. Maybe even PMD...

And find a Morning Show that has the spirit of the late Dr Don...Funny, fast paced...and fairly clean. Dr. Rose did stuff that was naughty, but nothing like today. If you can make that hire, you'll have the moms AND the kids.

Anyway...I still think KFRC will move up. And I'll bet they pass Movin' (snore) within six months.

-DM
 
Looking at the rating for Movin' does not represent the full picture. Movin' targets a younger demo and would bills more with less rating than a straight ahead oldies station.
 
RickRose said:
Looking at the rating for Movin' does not represent the full picture. Movin' targets a younger demo and would bills more with less rating than a straight ahead oldies station.
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and plus movin has the same ratings as alice and they have been here for a long time
 
RickRose said:
Looking at the rating for Movin' does not represent the full picture. Movin' targets a younger demo and would bills more with less rating than a straight ahead oldies station.
Click to expand...

With a 1.5 overall share and #19 rank 25-54, it doesn't matter. They suck.
 
Re: Movin' is on the move in SFO? Wanna make KFRC Great again?

Wanna make KFRC great again? Dump all the current management and bring in Bob Hamilton and give him a $25,000,000 promotional budget to do it. His way! And don't forget Bobby Ocean for OM. And please!!! Take the gags off the on air staff let them loose and lighten up already!

This station is like a suit of armor in the rain without a body in it! All rusted and stuck in a heap! Get the oil can out and loosen it up with a body and a brain. Its amazing how well it will perform with a little oil and some common sense guiding the moves! Where are you Bob?
 
Re: Movin' is on the move in SFO? Wanna make KFRC Great again?

RadioStarOne said:
Wanna make KFRC great again? Dump all the current management and bring in Bob Hamilton and give him a $25,000,000 promotional budget to do it. His way! And don't forget Bobby Ocean for OM. And please!!! Take the gags off the on air staff let them loose and lighten up already!

This station is like a suit of armor in the rain without a body in it! All rusted and stuck in a heap! Get the oil can out and loosen it up with a body and a brain. Its amazing how well it will perform with a little oil and some common sense guiding the moves! Where are you Bob?
Click to expand...

There must be a joke somewhere in there.........
 
I have to say I am very disappointed in KFRC, the only time the jocks talk is over the music bed (intro) of a song and very little at best. It's getting old hearing the same old promos for Dave and the summer of classics or see us on the web. Come on CBS cut loose let them talk and get some live jocks on the weekends and use the old weather jingles it gives the jocks some quality time with the listeners. Like my mother would say do it right or don't do it it all. If your going to make it you have to listen to what folks are saying or KFRC will just be letters of the past.
 
radio dx said:
I have to say I am very disappointed in KFRC, the only time the jocks talk is over the music bed (intro) of a song and very little at best. It's getting old hearing the same old promos for Dave and the summer of classics or see us on the web. Come on CBS cut loose let them talk and get some live jocks on the weekends and use the old weather jingles it gives the jocks some quality time with the listeners. Like my mother would say do it right or don't do it it all. If your going to make it you have to listen to what folks are saying or KFRC will just be letters of the past.
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What makes you believe "letting the jocks loose" and playing old weather jingles will do to improve KFRC's ratings? How is that "doing it right"?
 
KFRC might as well be voice tracking. I might be out of touch in my opinion but to stand out you can't sound like the rest. What makes the "wolf" stand out is the air staff they don't sound like everyone else. like back in the day it was the music the promotions and the air staff everything working together. Take any one of those things out it sounds like the rest (boring) Just doing live spots makes a connection with the listeners, KFRC is starting to sound like KOIT but with classic rock. (just my view) for all that's worth!
 
THIS JUST IN: many more stations voicetrack than you might believe. Entertainment is entertainment- I've heard personaities I know for sure are voicetracked blow guys live in the studio out of the water. It's the talent that makes the difference, not whether they're live or memorex. Next are you gonna try to tell us CNN Headline News should be live 24/7? It isn't and hasn't been for a very, very long time.

Here's another ding-ding-ding for you: in research studies the past couple of years, most personalities doing "live spots" are tune-outs. Listeners are telling us "well, yeah, so the DJ's driving some fancy new car or sleeping in a Select Comfort bed I can't afford-what do I care?".

Lastly, "back in the day" is exactly that: THEN, not now. Sorry.
 
So why is CBS not doing for KFRC the kind of effort their doing for WCBS? WCBS hired Air Personalities, started big and ready, sounding alot better and getting more respect.
 
DavidSC said:
So why is CBS not doing for KFRC the kind of effort their doing for WCBS? WCBS hired Air Personalities, started big and ready, sounding alot better and getting more respect.
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That is a VERY good question. WCBS started day one with their jocks in place. I think SF folks think it is strategic to showcase the music for a couple months before they even introduce personalities. Look at MOViN'. Took em4 or 5 months before their first jock cracked the mic. Its odd.
 
radio dx said:
We just agree to disagree.(30!) newspaper lingo for the end of story.
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This isn't about agreement or disagreement. It's about what works and what doesn't.
 
"THIS JUST IN: many more stations voicetrack than you might believe. Entertainment is entertainment- I've heard personaities I know for sure are voicetracked blow guys live in the studio out of the water. It's the talent that makes the difference, not whether they're live or memorex."

I agree about voicetracking, as a technology. As I've said a number of times, I think it's odd when people here criticize terrestrial radio for voice-tracking, then talk about how great some old Top 40 jock's XM or Sirius satellite show is by comparison (Bobby Ocean, or whoever). We all know Bobby doesn't fly to XM headquarters in New York to do his XM show live - he voice tracks it from his home studio in Marvelous Marin.

What people are objecting to is CONTENT, or lack of content. Bobby's XM show is more than just a juke box, it has content that he provides. But many local commercial FMs in the Bay Area have voice-tracked shows with almost NO DJ content. Have you heard Darren McPeake's "show" on Star 101.3? Just awful - he provides probably 2 minutes of content an hour, at irregular intervals. If research is showing that the jock's talking causes tune-out, these stations should stop pretending, and just go jock-less like Jack or Max-FM.

The difference between KFRC and sister station K-Earth 101 in LA is striking. The KRTH jocks are obviously on a strict clock, and obviously read a lot of liners, but they also get to break in more often, they talk about 10 to 15 seconds into the stop set, and get to reveal some personality. There are a lot of stations that still allow jocks some time to be themselves - KFOG, The Bone, Alice, and Wild 94.9 are four of them, and I think they sound better than their competitors, and probably create some loyalty from listeners. Why would anybody be a passionate fan of a station like Star? It's just an i-pod with commercials most of the day.
 
I have agree with those who say it is not the technology like voice tracking, but the content that comes from the VT or live host.

Having said that, if done right (and I hear too many done wrong) live spots are and can be real good relatable content.

More on content...Dave Sholin has so much music history and knowledge, yet doesn't share that, why? To me that is what I would like to hear, good word economic stories about the artist, song, era, whatever. And yes relate it to today or the listener.

That is where KFRC is falling short so far (still very early as they evolve), they brag about the music and heritage...well then share that music knowledge, those nuggets and trivia. That will warm you up to the listener. And relate your everyday experiences with the listener...I hear little of that as well. They are doing the basic fine, but this is a seasoned air staff, they do not need the training wheels.
 
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