It's already known here that ever since it's start, MOViN has been slightly moving around from one end of the format spectrum to another, everything from Rhythmic AC to Adult top 40 to a pop rock oriented CHR with rhythmic ac material at certain times and playing things like "G'd up sound" by Warren G..etc. AFTER dropping the rhythmic ac sound. Well, it seems that once again, MOViN is moving more towards a rhythmic sound this time, but still keeping in much of the pop rock oriented songs. The pop rock oriented songs are just starting to play back to back less often. It's a little sad, but KMVA is even more rhythmic friendly than WWWQ in Atlanta (And that's sad on the Atlanta side, not the Phoenix side)! Are they still even trying to go "head on" against KMXP or have they shifted more towards going after KZZP again? I'm starting to wonder why MOViN keeps movin' (I did it again! Just like the movies, I conveniently slipped the title into the script ;D) around so much? They are really not bad, but they seem to not be able to pick a sound and "believe in it" enough to stick with it... . . ..or is it just that more rhythmic material has been produced and released lately? No - really I'm asking because if so, then why is Atlanta chr radio not getting the memo?
(By the way, I did recently find out I'm not staying in London, but may be moving to Atlanta. I'm sure many of you can accurately hypothesize how I feel about it from a radio point of view. If you like KESZ, KKFR, KZON, KZZP, KPKX, KTAR, KNRJ, or even KVIB, then... Atlanta is probably the LAST place you want to go. I'm sure it doesn't take a rocket scientist to know that THAT IS PRECISELY MY SOUND!)
KMVA in Atlanta would be the closest they would ever get to a traditional top 40 sound. Phoenix is a wonderful market to be in, and I've only come to realize even more how thankful I am to be HERE right now..
(By the way, I did recently find out I'm not staying in London, but may be moving to Atlanta. I'm sure many of you can accurately hypothesize how I feel about it from a radio point of view. If you like KESZ, KKFR, KZON, KZZP, KPKX, KTAR, KNRJ, or even KVIB, then... Atlanta is probably the LAST place you want to go. I'm sure it doesn't take a rocket scientist to know that THAT IS PRECISELY MY SOUND!)
KMVA in Atlanta would be the closest they would ever get to a traditional top 40 sound. Phoenix is a wonderful market to be in, and I've only come to realize even more how thankful I am to be HERE right now..