MOViN Morning Show

[jeff715]

Looks like they are going to take a stab at a morning show with midday and afternoon hosts MOViN' to morning drive. http://www.movindfw.com/pages/1238082.php

 

[MikeShannon914]

Wow, suppose those two older, lily-white jocks will be able to communicate with the station's intended demo? Will Shoe Shine still have to secretly voicetrack the last few hours of his show?

Me, I would have at least interviewed 'JB and Sandy' or Sammi Gonzales before choosing the anti-thesis of my station's audience.

 

[little1]

Wow, suppose those two older, lily-white jocks will be able to communicate with the station's intended demo? Will Shoe Shine still have to secretly voicetrack the last few hours of his show?

Me, I would have at least interviewed 'JB and Sandy' or Sammi Gonzales before choosing the anti-thesis of my station's audience.

Older?
Both look 30ish...Considering that their target demo (from what I've read) is women aged 25-34, they'd seem to be right in the wheelhouse of communicating with the intended demo. And I don't think Movin' is targeting the urban audience directly...

After all, look at the banner on their website, notice the first 3 artist are white? And that have the other ones (Prince, Janet, etc) have as much crossover appeal as appeal to the urban audience...

Or do you really think an elfin black man who had a symbol for a name and dresses in extremely frilly clothes has a lot of 'street cred' with your average young black man?

I think Movin is more than happy to pick up black or hispanic women who don't like their options, but my ears tell me, and the ratings prove out, their intended audience is young women...

Mike RHyner or Hal Jay would be the antithesis of their intended audience...And aren't both JB and Sammi at least as old as those 2 peeps?

 

[jeff715]

Well, if you can trust their MySpace pages Chris is 30 and Mel is 35.

http://www.myspace.com/chrismovindfw

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=264531455

 

[henderson_s454]

If I'd been the programming director for MoViN - Nikki Nite for now, anyway - I would have found a way to hire Chris "Action" Jaxson to work with Katie Pruett - or some other "ethnically diverse" combination.

I wonder how Skip Chetham and A. W. Pantoja would look at this? Hmmm...

 

[salemjedi54]

Or do you really think an elfin black man who had a symbol for a name and dresses in extremely frilly clothes has a lot of 'street cred' with your average young black man?
[/quote]

Actually he does. Plenty of cred. Top 5 musician of ALL TIME

 

[jeff715]

Where's Banana Joe when you need him? :-\

 

[little1]

Or do you really think an elfin black man who had a symbol for a name and dresses in extremely frilly clothes has a lot of 'street cred' with your average young black man?

Actually he does. Plenty of cred. Top 5 musician of ALL TIME
[/quote]
And just as your average 19 year old white kid might pay homage to Plant and Page or Mick and Keith, I'm sure the average young black male has a lot of respect for Prince. But does he listen to him? Or is he listening to your Jay Z's, your Kanye's and the like....

Now I could be totaly wrong, but don't you think there's a reason the SUper Bowl had him on last year? He's got street cred, but he's old enough, and safe enough, to not scare the middle aged white dudes that make up a majority of the NFL audience...

And that's all I'm saying...If you're trying to draw a young black audience, Prince is not your main drawing card. But if you're trying to draw in that 30-35 year old female, Prince is right in teh wheelhouse...

 

[salemjedi54]

Or do you really think an elfin black man who had a symbol for a name and dresses in extremely frilly clothes has a lot of 'street cred' with your average young black man?

Actually he does. Plenty of cred. Top 5 musician of ALL TIME

And just as your average 19 year old white kid might pay homage to Plant and Page or Mick and Keith, I'm sure the average young black male has a lot of respect for Prince. But does he listen to him? Or is he listening to your Jay Z's, your Kanye's and the like....

Now I could be totaly wrong, but don't you think there's a reason the SUper Bowl had him on last year? He's got street cred, but he's old enough, and safe enough, to not scare the middle aged white dudes that make up a majority of the NFL audience...

And that's all I'm saying...If you're trying to draw a young black audience, Prince is not your main drawing card. But if you're trying to draw in that 30-35 year old female, Prince is right in teh wheelhouse...
[/quote]

Point taken...

 

[Lancer]

Prince in the wheelhouse. Man I am getting old.