All Access announced today that Bonneville's Movin 101.1 will become an ESPN Radio affiliate beginning in January. They promise local shows and local play by play, but no details provided.
mbatchelor said:Rhythmic music has never done well in St. Louis; unfortunately the format was DOA, and Bonneville's tweaking of the format did improve the ratings somewhat, but it was too little, and too late, and Bonneville has a large investment in the upgrade of 101.1 to 100,000 Watts, so it really isn't a surprise. It should be interesting to see how Sports fares on the big 101.1 signal, but I am doubting that it will break a 2.5 in 12+ anytime soon.
MikeStandardsFromIndiana said:Well 101.1 wont be getting the Cardinals because The Cardinals own part of 550 so unless they agree for an FM Simulcast on 101.1. the only teams the new ESPN 101.1 can hope for is Either the Blues or Rams