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Movin questions

R

rufus

Hi all..

Got a friend looking to do a "Movin"-type of format, and in the market they're in, there's actually a significant hole for it.

They don't know if they actually want to use Burns, but if they do, would it actually be the pre-selected list without consideration for their market, and how long would it be before a local programmer would be in programming it.

Also, they're interested in "The Move" as a slogan, but are wondering about copyright infringement, could it be too close?

Thanks for your thoughts on this, oughta be interesting.
 
Flash-in-the-pan format, IMHO. It's just Jammin' Oldies with a few recurrents. Will turn out to be no big deal.

Plus, "The Move" sounds more like some sort of underground radio station. :)
 
Oldies Cat said:
Flash-in-the-pan format, IMHO. It's just Jammin' Oldies with a few recurrents. Will turn out to be no big deal.

Plus, "The Move" sounds more like some sort of underground radio station. :)
Click to expand...

As much as I love the MOViN and Energy format's they don't seem to be doing much of anything anywhere except Seattle... in "rich white" towns with a small ethnic population I think the format will do great-- like Seattle. So much of the MOViN music had never been played or not for along time in Seattle and there was a huge hole in that market for it.
 
"As much as I love the MOViN and Energy format's they don't seem to be doing much of anything anywhere except Seattle... in "rich white" towns with a small ethnic population I think the format will do great--"

In the SF Bay Area (large ethnic population), MOViN is getting poor ratings and seems to be trending even lower after about 6 months. While I'm not an expert - the reason seems obvious to me - they "old school part" of the playlist is covered by 2 well-established "classic soul" stations, not to mention the Light Rick and Smooth Jazz stations that feature a lot of "classic soul" on their playlists. Meanwhile, the recurrents on the playlist (80s and 90s soul and hip-hop) are well covered by the area's 2 highly rated CHR stations, which are heavily oriented toward urban music and hip hop. All MOViN is doing is rearranging the pieces in a different way. It's not exciting anybody.
 
Lkeller said:
"As much as I love the MOViN and Energy format's they don't seem to be doing much of anything anywhere except Seattle... in "rich white" towns with a small ethnic population I think the format will do great--"

In the SF Bay Area (large ethnic population), MOViN is getting poor ratings and seems to be trending even lower after about 6 months. While I'm not an expert - the reason seems obvious to me - they "old school part" of the playlist is covered by 2 well-established "classic soul" stations, not to mention the Light Rick and Smooth Jazz stations that feature a lot of "classic soul" on their playlists. Meanwhile, the recurrents on the playlist (80s and 90s soul and hip-hop) are well covered by the area's 2 highly rated CHR stations, which are heavily oriented toward urban music and hip hop. All MOViN is doing is rearranging the pieces in a different way. It's not exciting anybody.
Click to expand...


Exactly-- like my previous post said Seattle had a huge hole for this music.. they is a CHR-R and Smooth Jazz in Seattle and that's about as "urban" as it gets... no jammin oldies, no urban a/c, no mainstream urban. MOViN is filling that whole in Seattle!
 
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