MOVIN SOUNDS GOOD...THE SOUND IS BORING!

[airpab]

Been in L.A. the last few days and have been listening to these 2 stations.

Gotta say that MOVIN actually sounds good. At least they've got the "cajones" to try something different. They play a kinda fun mix of 80's stuff...R&B oldies & New Wave hits. Don't get why people are so down on it?? And Rick Dees isn't that bad either...Give the old guy a break...Still better than 80% of the clowns on the radio today!

THE SOUND is another story...Boring, Boring, Boring...Maybe one good song out of 6-7? (JACK-FM sounds much better!)
Who wants to listen to a station like that? If I'm hitting the Seek button, others have gotta be too? The PD & MD need to give a listen to KFOG/SF for a while and take some cues from a station that has figured the format out...It's a tough format, but KFOG does it right!

Still think the radio dial in the Bay Area has L.A. beat, overall! Even though it's gotten better over the last few years, still not what it could/should be for such a large market!

 

[SuperRadioFan]

HE SOUND is another story...Boring, Boring, Boring...Maybe one good song out of 6-7? (JACK-FM sounds much better!)
Who wants to listen to a station like that? If I'm hitting the Seek button, others have gotta be too? The PD & MD need to give a listen to KFOG/SF for a while and take some cues from a station that has figured the format out...It's a tough format, but KFOG does it right!

Uhhh airpab were you not aware that The Sound's MD (and APD) is Haley Jones who used to be the MD of KFOG earlier this decade? Your point, though, is taken. I don't know where the blame lies with SBR Creative (their consultants) or with Haley or Dave Beasing, the PD. They are coming up on 6 months on the air and if anything their playlist is worse today than it was in April. On their Sound Board Discussion Forum, there are complaints galore about the heavy emphasis on classic rock... One poster (who was a classic rock fan) actually posted he thought The Sound was the best classic rock station in town. He was serious. But it seems the vast majority of posters are not pleased with The Sound's insistence on peppering heavily their playlist with cuts easily found and more at home on KLOS, JACK, and even KRTH.

I sure don't know why they think this is the direction to take the station. Their numbers are improving but is that the reason why? On the positive side the currents and new tracks they play are a good variety and can stand anyone's scrutiny. But compare this station's playlist with a station like KINK-FM, there's no comparison. The Sound is not a AAA station, it's a "World Class Rock" station whatever that means in 2008. OTOH KINK-FM is "True to the Music" (their motto) as a AAA-formatted station.

 

[pbf1]

Gotta say that MOVIN actually sounds good. At least they've got the "cajones" to try something different.

Yeah...most companies actually look to generate REVENUE. Or at least RATINGS! (KMVN has neither.)

 

[tbpb3]

Been in L.A. the last few days and have been listening to these 2 stations.

Gotta say that MOVIN actually sounds good. At least they've got the "cajones" to try something different. They play a kinda fun mix of 80's stuff...R&B oldies & New Wave hits. Don't get why people are so down on it?? And Rick Dees isn't that bad either...Give the old guy a break...Still better than 80% of the clowns on the radio today!

THE SOUND is another story...Boring, Boring, Boring...Maybe one good song out of 6-7? (JACK-FM sounds much better!)
Who wants to listen to a station like that? If I'm hitting the Seek button, others have gotta be too? The PD & MD need to give a listen to KFOG/SF for a while and take some cues from a station that has figured the format out...It's a tough format, but KFOG does it right!

Still think the radio dial in the Bay Area has L.A. beat, overall! Even though it's gotten better over the last few years, still not what it could/should be for such a large market!

I agree LA radio is boring thats why its going all Spanish.
most the people that I know listen to I pods or satellite radio

 

[BACKnUSSR]

Been in L.A. the last few days and have been listening to these 2 stations.

Gotta say that MOVIN actually sounds good. At least they've got the "cajones" to try something different. They play a kinda fun mix of 80's stuff...R&B oldies & New Wave hits. Don't get why people are so down on it?? And Rick Dees isn't that bad either...Give the old guy a break...Still better than 80% of the clowns on the radio today!

THE SOUND is another story...Boring, Boring, Boring...Maybe one good song out of 6-7? (JACK-FM sounds much better!)
Who wants to listen to a station like that? If I'm hitting the Seek button, others have gotta be too? The PD & MD need to give a listen to KFOG/SF for a while and take some cues from a station that has figured the format out...It's a tough format, but KFOG does it right!

Still think the radio dial in the Bay Area has L.A. beat, overall! Even though it's gotten better over the last few years, still not what it could/should be for such a large market!

I agree LA radio is boring thats why its going all Spanish.
most the people that I know listen to I pods or satellite radio

Is that why there are Spanish speaking stations??..... and all this time I thought there was a market for it.

 

[djmimi]

Earth to anyone wondering why there are SPANISH stations in LA, maybe it's because the Los Angeles market is over 50 percent Hispanic???!!
Like, everyone else is in the minority...
duh, so THAT's why there are Spanish stations!!

 

[romer979fm]

aiapab...

which SOUND did you listen to? it may not suit your taste, but boring?
I listened at work for 2 1/2 hours on Thursday: ths station has evolved quite nicely from the launch

 

[hamNcheese]

Been in L.A. the last few days and have been listening to these 2 stations.

Gotta say that MOVIN actually sounds good. At least they've got the "cajones" to try something different. They play a kinda fun mix of 80's stuff...R&B oldies & New Wave hits. Don't get why people are so down on it?? And Rick Dees isn't that bad either...Give the old guy a break...Still better than 80% of the clowns on the radio today!

THE SOUND is another story...Boring, Boring, Boring...Maybe one good song out of 6-7? (JACK-FM sounds much better!)
Who wants to listen to a station like that? If I'm hitting the Seek button, others have gotta be too? The PD & MD need to give a listen to KFOG/SF for a while and take some cues from a station that has figured the format out...It's a tough format, but KFOG does it right!

Still think the radio dial in the Bay Area has L.A. beat, overall! Even though it's gotten better over the last few years, still not what it could/should be for such a large market!

I agree LA radio is boring thats why its going all Spanish.
most the people that I know listen to I pods or satellite radio

Off the top of my head 12% 18-34 listen to satellite radio. 86% listen to traditional radio. Something like that. Ipods are an alternative, walkmans have been around for 30+ years.

 

[KPWRairchecks]

Movin's new slogan: When you just can't get enough "Show Me," "Forget Me Nots," and "1999"

 

[jeffdfw]

There is hope! Another MOViN format is going away!!! WMVN/St. Louis is being put out of its misery 1/1/09.

 

[hamNcheese]

Mmmmm...the sound sounds alot better then when i first checked them out. seems to be more of a balance with the tunes. its def rock. seems like hailey has gotten things evened out over there. should be interesting to watch/hear

that david & david song tho... :-X

 

[davideduardo]

Off the top of my head 12% 18-34 listen to satellite radio. 86% listen to traditional radio. Something like that. Ipods are an alternative, walkmans have been around for 30+ years.

Looking just at a couple of markets, like LA and NY and Chicago and SF (the 4 biggest), nearly 96% of 18-34 use terrestrial radio each week.

The percentage using satellite is not even 10%. Nearly all satellite users are also heavy users of terrestrial radio (excluding the millions of satellite installs in rental cars and unsold dealer lot inventories). Since only about a third or less of radio listening is in the car, and that is where nearly all satellite installs are, most people who have satellite use it in addition to terrestrial

 

[davideduardo]

Earth to anyone wondering why there are SPANISH stations in LA, maybe it's because the Los Angeles market is over 50 percent Hispanic???!!
Like, everyone else is in the minority...
duh, so THAT's why there are Spanish stations!!

The LA metro is about 42% Hispanic, of which about 60% are Spanish dominant.

 

[davideduardo]

At least they've got the "cajones" to try something different.

Why would you need large boxes or crates to do something different?

 

[pbf1]

At least they've got the "cajones" to try something different.

Why would you need large boxes or crates to do something different?

That's an easy one: to move one's belongings out after imminent failure.

 

[SuperRadioFan]

At least they've got the "cajones" to try something different.

Why would you need large boxes or crates to do something different?

Why David, that's Deja Vu all over again!!

Note to any more posters who want to use the 'word' "cajones"--- WHY don't you just use the word balls and be done with it?? (You'll save David some work by doing that!! )

 

[airpab]

Alright "balls". And The Sound is indeed a yawner...They should've gone up against KIIS (and KIIS thanks them very much for that, I'm sure)...That's where all the $$ is. DE said it a long time ago.

Instead, Bonneville blows a Mt Wilson stick, tons of cash and effort on a format no one (relatively speaking) in L.A. wants...Mind boggling.

 

[SuperRadioFan]

airpab, have you checked in at The Sound's Discussion Forum www.thesoundla.com ...? Fun reading almost every day. Just take a look at a few just from today. Does the mgmt there not understand that the playlist is not working? Maybe I'm full of crap, I don't know.

All I do know is typically this happens: New listener discovers the station (almost every day there's a new listener). That listener may have remembered KSCA and maybe Channel 103.1. So they are thrilled to find The Sound. Then after a few weeks or month of much TSL, they start to realize that this isn't what they remembered and they are already getting burned out. Especially burned out on the heavy heavy heavy airplay of classic rock stuff that most of us have heard ad infinitum on past stations like KLSX, Arrow 93, and currently KLOS. IOW You've heard it all your life, why would you still want to hear it 4-5 songs out of every 10 songs they play????? Another good percentage of the playlist includes a lot of other stuff that KROQ and KYSR play. Another smaller % is stuff you can hear on KRTH. [An example... KRTH's 70s @ 7 list from Friday night the 19th... 26 songs and 6 -8 of them are played on The Sound.] It's OK to hear any of the above in small small samples but these cuts should not comprise 85% of the playlist.

Also during this "honeymoon" period, the new listeners enthusiastically make "requests" of artists and/or songs they feel will fit the format. IMO approx 30-40% of these requests are for unheard of, never played songs or artists that might be OK for "AAA" ... or the artists' style is too hard rock for The Sound... So that leaves around 60% of these requests are for artists that do have either a history of AAA-friendly music or are emerging artists getting airplay on some AAA stations elsewhere in the US. Also prominent is the dearth of female artists on the playlist. Why is that only 10-15%? Requests for female artists like Joan Armatrading, Kate Bush, Michelle Shocked are totally ignored while other established female artists like Bonnie Raitt and Melissa Etheridge get short shrift. So the requests are made but not played. This disenfranchises these new listeners who are then disappointed, some bitterly disappointed. And then they leave and go back to their iPods.

I don't forecast a rosy future for The Sound and I don't know if this hybrid classic rock/alternative/AAA format is the way to go. If you're going to claim that you "dare to be different", then live up to it. They fail miserably and I'm not alone in that opinion. (As I finish this they are playing "Looking out my back door"-CCR a song easily heard on KRTH, and maybe KLOS and JACK)

 

[scooty430]

Off the top of my head 12% 18-34 listen to satellite radio. 86% listen to traditional radio. Something like that. Ipods are an alternative, walkmans have been around for 30+ years.

Looking just at a couple of markets, like LA and NY and Chicago and SF (the 4 biggest), nearly 96% of 18-34 use terrestrial radio each week.

The percentage using satellite is not even 10%. Nearly all satellite users are also heavy users of terrestrial radio (excluding the millions of satellite installs in rental cars and unsold dealer lot inventories). Since only about a third or less of radio listening is in the car, and that is where nearly all satellite installs are, most people who have satellite use it in addition to terrestrial

That 96 percent includes people hearing radio...

- for a few seconds at the deli
- at a dentist office
- coming from a neighbor's cubicle
- coming out of another car's window at a red light
- for two minutes to check traffic
- in Mom and Dad's car (while they themselves have an ipod on)

What Mr. E will never mention (unless pressed) is that the amount of listening, and revenue, is down....way down.

The "almost 10 percent" using satellite are paying for it, many of them anyhow - probably dedicated listeners.

Mr. E doesn't mention the figures for ipods, CDS, Pandora, online listening. Combine all those with satellite and indeed people are turning away from radio. Especially young people.

(This of course does not include people faking diaries and PPMs for Arbitron, as in San Diego and Providence. Listening among these groups is WAY, WAY UP! )

 

[davideduardo]

That 96 percent includes people hearing radio...

In the diary, the difference is only a percent or two, depending on the market.

And the fact is that one of the things advertisers most wanted was a measurement that showed exposure, not just intentional listening.

- for a few seconds at the deli

A "few seconds" does not get you any PPM credit

- at a dentist office

To avoid ASCAP and BMI, most public waiting rooms, etc., use a music service, not a radio station.

- coming from a neighbor's cubicle

Not unless it is at a volume that the PPM can detect, which is generally more than leakage levels.

- coming out of another car's window at a red light

Definitely will not meet the requirements for "taking" the quarter hour.

- for two minutes to check traffic

No credit in PPM for two minutes, either.

What Mr. E will never mention (unless pressed) is that the amount of listening, and revenue, is down....way down.

Dr. Ed Cohen from Arbitron showed me a Persons Using Radio (essentially, the rating for all radio for the entire week) numbers from 1975 through this year. The change is 7% over 33 years. That is about 0.2% each year.

The "almost 10 percent" using satellite are paying for it, many of them anyhow - probably dedicated listeners.

My point is that satellite subscribers generally only have satellite in the car, and in car listening is lower than either in home or at work, and those same subscribers actually use terrestrial radio more than the average person at home and at work!

Mr. E doesn't mention the figures for ipods, CDS, Pandora, online listening. Combine all those with satellite and indeed people are turning away from radio. Especially young people.

And in the 70's we had cassettes and in the 80's CDs and so on. There have always been alternative music sources, and each serves a specific AND DIFFERENT purpose in peoples lives.

(This of course does not include people faking diaries and PPMs for Arbitron, as in San Diego and Providence.

There is no PPM faking... Providence and San Diego do not have PPMs.

In both markets, normal procedures uncovered the media diaries, and the problem was corrected in each case in less than two weeks.

And in SD, the change just barely moved a station with a share just barely over the MRS minimum (around a 0.4 share level... below 30th in the market) and affected no other station. In Providence, the difference in one daypart was about 0.4 again, and while it changed rank, that was because there are about 6 stations with nearly identical morning shares in that market.

Since a diarykeeper only slightly influences a single week out of 12, the effect, even if undetected, is extremely minimal.