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MOVIN' UPDATE

I've said it a number of times here, they can probably get lower ratings than SJ and still make more money becaus ethe audience they're getting from Movin is younger and a much easier sell.

All that stuff in there about the audience, the qualitative, etc pretty much backs that up.

And I found this nugget interesting.
In Dallas, for example, KMVK is has already passed KDMX and KHKS in TSL within its cume, but still has a significant cume gap to overcome.
Click to expand...
Okay it's overly qualified, (tsl within its cume), but the way I read that is that the people they do have listening, listen longer than comparable listeners to Mix and Kiss.

If they can make up the cume gap, and keep those people listening as long as they do, they can do some damage to Kiss or Mix...
 
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