MOVIN!

[TheLaffer]

With the exception of Emmis in L.A., is CBS the only company agressively persuing the MOViN format?

Lately it seems if a market does not have a MOViN formatted station, a CBS o/o will flip to one.

It's this years JACK! At this rate CBS will have pre-fab formats installed in all of their markets...
More deejays in the unemployment line...



Why do you think CBS keeps putting on Jacks and Movin's? They're eventually selling off their radio properties one by one over a 5 year plan.

If you're a jock with personality STAY CLEAR OF CBS!!!!!! Just stay clear period. Los Angeles, NYC, San Francisco and Dallas are in very bad shape from bad programming to bad management.

Let's hope most of these clueless PD's, OM's, Managers don't worm their way into CC, CUMULUS, ABC, Emmis, Entercom, Cox!!! This little "Club" has already been going on for sometime and has to stop so fresh new thinking can emerge. Too many CBS toilets where the TURDS rise to the TOP.

At a certain major market CBS cluster several of the managers and PD's have come from CC. In some cases they have gone from CBS to CC back to CBS!!!! Enough of this nonsense!!!

 

[Jay F]

Is Dallas the only market where CBS has both JACK and MOVIN" in the same cluster? I'm pretty sure it is but maybe someone could confirm that.

 

[jeff715]

MOViN' stinks. I have tried to listen but I feel like I have gone back in time and I am listening to KAFM-FM or Y-95. I keep expecting Pete Thompson to talk. Eek!

 

[doctorclu]

MOViN' stinks. I have tried to listen but I feel like I have gone back in time and I am listening to KAFM-FM or Y-95. I keep expecting Pete Thompson to talk. Eek!

LOL! "Y-95 Rocks the Metroplex!!"

 

[jeff715]

I thought that was Z-97 ;D

 

[JayDavis]

MOViN SUCKS !!

BRING BACK THE OASIS !!!!!!!!!

 

[bucwhyl]

We know Jay...We know we know..... :

 

[klifhanger]

Yeah "movin sux" and that Maria Muldaur song "Midnight at the Oasis" that reeked too.

 

[TheLaffer]

Yeah "movin sux" and that Maria Muldaur song "Midnight at the Oasis" that reeked too.

Are you kidding?? They played Maria Muldaur?? Sounds like the KLUV pd has his hands in it.

 

[arby]

When I heard about this Movin format around the country, I was waiting for it to hit DFW because there was so much great dance music being ignored for adult listeners. I was excited about the product and looking forward to it. (I personally don't agree with bagging the Oasis when there were so many other non-performing stations, but life goes on). Well, after almost two weeks now I must say they've missed the mark in a big way. How old is this Alan Burns guy anyway? Doesn't he realize that the adult female running a family these days with money to spend is NOT 25 or 30 years old? He says the Movin target is 25-40. What?!! For God's sake, even Kraddick has older listeners on a CHR station! Sure, Movin will play that great 70's or 80's familiar dance tune that we all crank up for a few minutes, and then, BAM, some hip-hop song that belongs on the Beat slaps you and you can't change the station fast enough. I just don't get it. This was the prime opportunity to give DFW a very cool "newer version" of the short-lived Jammin Oldies format. (which came on red hot but was so ill-programmed at the end that it HAD to go away). Yes, we need dance tunes from the 70's through the 90's, but Movin has targeted such a young audience with the splattering of trash tunes (some even with offensive lyrics so it's not really family-friendly), that it too will not have a long life after a couple good books because of the curiosity factor. If they would have went after the REAL money audience of 25-54, the REAL baby-boomers who grew up on the dance floor, this station would have been a SMASH and could have gone on for years. Instead, CBS chose to ignore the audience that really is the MOST important for revenue. KVIL is boring. KLUV STILL sounds old. (sorry, a few Eagles songs don't help their ancient, never-changing sound). Jack is just...there. Who cares? But Movin had a shot at some fun radio again with real personality jocks (who actually were alive when the music was new), and they blew it. I'm already hearing the same songs over and over after 10 days. Time to get out the funk CD's again. I gave Movin the benefit of the doubt, and I couldn't be more disappointed.

 

[OldGringo]

When I heard about this Movin format around the country, I was waiting for it to hit DFW because there was so much great dance music being ignored for adult listeners. I was excited about the product and looking forward to it. (I personally don't agree with bagging the Oasis when there were so many other non-performing stations, but life goes on). Well, after almost two weeks now I must say they've missed the mark in a big way. How old is this Alan Burns guy anyway? Doesn't he realize that the adult female running a family these days with money to spend is NOT 25 or 30 years old? He says the Movin target is 25-40. What?!! For God's sake, even Kraddick has older listeners on a CHR station! Sure, Movin will play that great 70's or 80's familiar dance tune that we all crank up for a few minutes, and then, BAM, some hip-hop song that belongs on the Beat slaps you and you can't change the station fast enough. I just don't get it. This was the prime opportunity to give DFW a very cool "newer version" of the short-lived Jammin Oldies format. (which came on red hot but was so ill-programmed at the end that it HAD to go away). Yes, we need dance tunes from the 70's through the 90's, but Movin has targeted such a young audience with the splattering of trash tunes (some even with offensive lyrics so it's not really family-friendly), that it too will not have a long life after a couple good books because of the curiosity factor. If they would have went after the REAL money audience of 25-54, the REAL baby-boomers who grew up on the dance floor, this station would have been a SMASH and could have gone on for years. Instead, CBS chose to ignore the audience that really is the MOST important for revenue. KVIL is boring. KLUV STILL sounds old. (sorry, a few Eagles songs don't help their ancient, never-changing sound). Jack is just...there. Who cares? But Movin had a shot at some fun radio again with real personality jocks (who actually were alive when the music was new), and they blew it. I'm already hearing the same songs over and over after 10 days. Time to get out the funk CD's again. I gave Movin the benefit of the doubt, and I couldn't be more disappointed.

Maybe the issue is that Movin' is not dance, and rhythmic is not dance. Movin' is supposed to be an adult rhythmic CHR, or CHR without the rap and edgy rock leaning stuff. It's target is 25-44 or 25-40 females... for example, in LA it is primary second generation Hispanic females in that age and secondary is suburban socccer moms in the demo.

Nearly no station today is targeted at as broad a demo as 25-54, since that is a generation and a half... only among groups that are consistent musically between generations will this work (Hispanics and Blacks in some markets) well. There is an exception or tow, like LA's Jack that does pretty well across 30-50, but that is still not all of 25-54. The greatest succes in this full demo would be country in Southern markets... where it does cover multiple cells, again, because the format is multi-generational.

 

[TheLaffer]

Arby has a good point. I think a lot of females 30-40 are diggin the dance and some of the freestyle i've heard but on comes one of those hard core Hip Hop songs CLICK she is gone!

I'm still waiting to hear some Expose, Martika, Sweet Sensation. Those artists were played in the mid 90's on Hot100 and they did very well for awhile.

 

[charles123]

They do play Expose' "Point Of No Return".

 

[bucwhyl]

If you listen long enough, you will hear a whole bunch of different stuff.

 

[ugmo2000]

When I heard about this Movin format around the country, I was waiting for it to hit DFW because there was so much great dance music being ignored for adult listeners. I was excited about the product and looking forward to it. (I personally don't agree with bagging the Oasis when there were so many other non-performing stations, but life goes on). Well, after almost two weeks now I must say they've missed the mark in a big way. How old is this Alan Burns guy anyway? Doesn't he realize that the adult female running a family these days with money to spend is NOT 25 or 30 years old? He says the Movin target is 25-40. What?!! For God's sake, even Kraddick has older listeners on a CHR station! Sure, Movin will play that great 70's or 80's familiar dance tune that we all crank up for a few minutes, and then, BAM, some hip-hop song that belongs on the Beat slaps you and you can't change the station fast enough. I just don't get it. This was the prime opportunity to give DFW a very cool "newer version" of the short-lived Jammin Oldies format. (which came on red hot but was so ill-programmed at the end that it HAD to go away). Yes, we need dance tunes from the 70's through the 90's, but Movin has targeted such a young audience with the splattering of trash tunes (some even with offensive lyrics so it's not really family-friendly), that it too will not have a long life after a couple good books because of the curiosity factor. If they would have went after the REAL money audience of 25-54, the REAL baby-boomers who grew up on the dance floor, this station would have been a SMASH and could have gone on for years. Instead, CBS chose to ignore the audience that really is the MOST important for revenue. KVIL is boring. KLUV STILL sounds old. (sorry, a few Eagles songs don't help their ancient, never-changing sound). Jack is just...there. Who cares? But Movin had a shot at some fun radio again with real personality jocks (who actually were alive when the music was new), and they blew it. I'm already hearing the same songs over and over after 10 days. Time to get out the funk CD's again. I gave Movin the benefit of the doubt, and I couldn't be more disappointed.

Maybe the issue is that Movin' is not dance, and rhythmic is not dance. Movin' is supposed to be an adult rhythmic CHR, or CHR without the rap and edgy rock leaning stuff. It's target is 25-44 or 25-40 females... for example, in LA it is primary second generation Hispanic females in that age and secondary is suburban socccer moms in the demo.

Nearly no station today is targeted at as broad a demo as 25-54, since that is a generation and a half... only among groups that are consistent musically between generations will this work (Hispanics and Blacks in some markets) well. There is an exception or tow, like LA's Jack that does pretty well across 30-50, but that is still not all of 25-54. The greatest succes in this full demo would be country in Southern markets... where it does cover multiple cells, again, because the format is multi-generational.

Is it just me or is Old Gringo quoting this stuff out of some BS Handbook...it seems like his reply to these complaints are always the same, just maybe worded a bit differently each time. I saw this same reply on numerous other threads and really have to wonder..... : : :

 

[OldGringo]

Maybe the issue is that Movin' is not dance, and rhythmic is not dance. Movin' is supposed to be an adult rhythmic CHR, or CHR without the rap and edgy rock leaning stuff. It's target is 25-44 or 25-40 females... for example, in LA it is primary second generation Hispanic females in that age and secondary is suburban socccer moms in the demo.

Nearly no station today is targeted at as broad a demo as 25-54, since that is a generation and a half... only among groups that are consistent musically between generations will this work (Hispanics and Blacks in some markets) well. There is an exception or tow, like LA's Jack that does pretty well across 30-50, but that is still not all of 25-54. The greatest succes in this full demo would be country in Southern markets... where it does cover multiple cells, again, because the format is multi-generational.

Is it just me or is Old Gringo quoting this stuff out of some BS Handbook...it seems like his reply to these complaints are always the same, just maybe worded a bit differently each time. I saw this same reply on numerous other threads and really have to wonder..... : : :

Maybe the issue is that, despite posting the reality of the format, many posters do not read the thread form the start and say the same things that are not true, over and over. Movin' is a female 25-44 primary station, targeting Hispanic second generation and "soccer moms:" Yet most of the detractors are not in that demo, but still rant about the station even if they are not supposed to listen to it.

 

[ugmo2000]

Well....I'm 29 and a soccer mom and I still think it SUCKS! Who is to say that this is what we want to listen to anyway? Who makes up this stuff? A bunch of tightwad suits! That's who!

Question: Are they even listening to crap they are producing?

 

[little1]

Ugmo-
I know a lot of people on this board rip 'oldgringo', but I think he's on the mark here...
I work at one of the local 'clusters' and all our stations are targeting narrow slices of that demographic pie. Now don't get me wrong, if one of them draws outside their demo, great, but each of them (and there's a bunch) has their target...

 

[OldGringo]

Well....I'm 29 and a soccer mom and I still think it SUCKS! Who is to say that this is what we want to listen to anyway? Who makes up this stuff? A bunch of tightwad suits! That's who!

Question: Are they even listening to crap they are producing?

It is ingenuous to think that all the people in one demo are going to like the same thing. Saying what the target is means that there is a percentage of that target that the station is seeking to reach. If that percentage would create viable ratings, the format is implemented.

Movin' does local music research in each market. The usual procedure is to recruit people for such research based on offering them a sample of the kind of music the station has in mind. The first step is to determine if there is a broad appeal for the general concept. Then, if this proves out, a group of people who say they would listen to a particular music blend, would listen less to other stations, and who are not being satisfied by those other staitons, is invited to audition the entire list of songs that are candidates for the format and to score them.

The end result is a list that shows what to play and how often, as well as what not to play.

Of course, this is just from my BS playbook.

 

[ugmo2000]

Well....I'm 29 and a soccer mom and I still think it SUCKS! Who is to say that this is what we want to listen to anyway? Who makes up this stuff? A bunch of tightwad suits! That's who!

Question: Are they even listening to crap they are producing?

It is ingenuous to think that all the people in one demo are going to like the same thing. Saying what the target is means that there is a percentage of that target that the station is seeking to reach. If that percentage would create viable ratings, the format is implemented.

Movin' does local music research in each market. The usual procedure is to recruit people for such research based on offering them a sample of the kind of music the station has in mind. The first step is to determine if there is a broad appeal for the general concept. Then, if this proves out, a group of people who say they would listen to a particular music blend, would listen less to other stations, and who are not being satisfied by those other staitons, is invited to audition the entire list of songs that are candidates for the format and to score them.

The end result is a list that shows what to play and how often, as well as what not to play.

Of course, this is just from my BS playbook.

Your right....it is WHAT THE STATION HAS IN MIND....and not the people. I am a bit PO'ed at the moment but lil is right in the fact that I shouldn't take it out on you. After all....YOU still have you job and if you didn't say these things to try and remedy this sad situation, YOU too would have probably been out the door. you do seem to be linked to this in some way. Are you?

If you are, I don't blame you for trying to keep your job.