NBC's news website is considering rebranding its name to disassociate itself from NBC's opinionated news network, which would resolve what MSNBC.com president Charlie Tillinghast calls "brand insanity."
More info:
http://mediadecoder.blogs.nytimes.com/2010/10/06/memo-hints-at-name-change-for-msnbc-com/
More info:
http://mediadecoder.blogs.nytimes.com/2010/10/06/memo-hints-at-name-change-for-msnbc-com/