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MSNBC Lineup Changes

DToTheJ

DToTheJ

Effective next week, the two shows on MSNBC's primetime lineup that bookend "Rachel Maddow" will be switching time slots. Lawrence O'Donnell's "The Last Word," which moved to 8 PM upon the ouster of Keith Olbermann's "Countdown" (now on Current), goes back to its original 10 PM time slot. Ed Schultz's "The Ed Show," which started as a 6 PM show and later moved to its current 10 PM time slot, will now lead MSNBC's primetime schedule at 8 PM.
http://www.broadcastingcable.com/article/475493-MSNBC_Flips_Last_Word_and_Ed_Show_.php
 
MSNBC continues to mix up their programming up with no rhyme or reason.

I was actually just starting to like O'Donnell at 6pm MTN, (4pm Eastern). And whoosh, it is gone. Talk about taking a show that was just starting to gain my attention, and it is now on two hours later, outside my viewing window.

I understand that Shultz is also a strong personality, but please. You build up an audience with O'Donnell and then feel the need to mix it up. Why? To decrease ratings? Which is what I predict will be the result. O'Donnell was controversial, and perhaps Shultz is too, but it really seems to be an even trade, and again, why?
 
Ed Schultz now goes head-to-head with Keith Olbermann on Current.

That's more head explosions in the 8 o'clock hour than my clicker can keep up with! :D
 
Correction on my earlier post: 6pm mtn is of course 8pm eastern, not 4pm.
 
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