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MTV at 26

M

MBird

This week's Entertainment Weekly features a story about MTV being "retooled". The article even looks back wistfully at 2002, when Carson Daly and Total Request Live, The Osbournes, and the VMA's were tastemakers for the younger set.

Today's students and young people just don't seem to care about MTV. I think the network did themselves in by totally replacing MUSIC VIDEOS with insipid programming like Sweet Sixteen or whatever that crap is. I would love to watch MTV like I did 26 years ago -- or even 16 or years ago -- but the network has changed so much that I doubt we'll ever see wall-to-wall videos again.

On a similar note (get it?), VH1 Classic doesn't have me fooled, either. Long-form programming has made its way over there, too. VH1 was a great alternative to MTV -- now, whatever would have been played on MTV back in the day (top 40 type stuff) gets some airplay on VH1 overnights and early mornings, if you're lucky enough to find it.

Just a hot August day in 2007, remembering that 26 years ago, "Video Killed the Radio Star".
 
I'm of the age that fondly remembers MTV's all video days, too--the moon man and all of that. When "special" programming meant the weekly guest VJ hour.

But going back to those days and that formula isn't a viable answer. It's a different world. The younger set can get videos from iTunes, countless Web sites, even video on demand from their cable company. Why would they go back to the days of sitting through songs they don't want to see for the chance of maybe seeing one they like in the mix?

Whether or not they find a successful new course remains to be seen, but trying to apply a formula that worked a generation ago in a different media world sure won't do it.
 
i remember mtv in the 80's, vh 1 it had alot of great music videos and then put them on mtv2 and classic vh1. now all music channels are the worst. it might be that the cable companies to pull all them off including the country channel . they were alot of cable channels that were not owned by the larger broadcast networks, like they nowadays are.
 
You know why Gwen Stefani called her latest hit 4 In The Morning? Because that was the only time MTV and VH1 would show the video to her hit.
 
First The Wedding Singer now Never been kissed, does MTV love Drew barrymore movies. Why all off a sudden in the past week is MTV showing movies and have a on screen bug change to a smaller one.
 
Bring back "Remote Control" "Grind" "Beavis And Butthead" "AMP" "Liquid Television" and, for the reason I actually STARTED to watch VH1: "Pop Up Video". Oh, and let's not forget "Yo! MTV Raps" and "Headbangers Ball". Then, and only then, will they get die hard viewers again.
 
Hehee.....when I was in PRE-K (circa 1987-88 or so) I was listening to New Wave on MTV, 92.5FM (we didn't have cable TV at the time--not until about '90 or so--but Dad had the tuner component of the stereo connected to the cable line coming into the house, and MTV had its stereo audio on the Cable FM service. This apparently was before BTSC was adopted by the cable ompany, I think...) and I would listen sometimes for hours, it seemed. And I was only 3 or 4 then!

This was during the era of J.J. Jackson, Martha Quinn and Mark Goodman, if I remember right.

I am part of the "mTV Generation" both by birth (I am an '84 model) and by media influence. It was a part of my generation. Even though at the time we only got it on the radio, it was a part of me. And now, having seen the "new" MTV not too long ago whilst on vacation I found myself asking "Where's the music? That's what the big 'M' in 'MTV' stands for!"

But then when I discovered ATSC, I subsequently discovered that that must be why we have "The Tube" on the air--to make up for the void left by MTV's current line of programming that has all BUT music!

I do kinda' like "Beavis & Butthead" tho (and to some extent "King Of The Hill". Yyyup.) Heeh heeeh....heeh heeh heeeehh heeeehhhh....heeehh heehh heeeehhh.............. ;o)
 
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