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MTV changes it's logo (?)

E

easttxtv

http://tv.msn.com/tv/article.aspx?news=457770&Gt1=28103

The title of the article: 'MTV no longer about "Music"'

Really?!? I never would have guessed 8) ::)

I can't tell (other than taking off the "Music Television" part off the bottom) that there's really any *change*....
(it's not like they went to Verdana or Courier or italics, or _heaven forbid_, Times New Roman :-X >ugh< :-X )
 
Great. If this officially confirms MTV is finished with their commitment to music, maybe their annual awards show that honors those short films - oh, gosh, what do they call them... music videos? - can move to another network. Maybe it can move to CBS... then again, folks might get flashbacks of the Super Bowl XXXVIII halftime show, which was produced by MTV...

And to think that awards show gives that network publicity every year, and for what, when they don't even air the very things that make that awards show responsible often enough!
 
DToTheJ said:
Great. If this officially confirms MTV is finished with their commitment to music, maybe their annual awards show that honors those short films - oh, gosh, what do they call them... music videos? - can move to another network. Maybe it can move to CBS... then again, folks might get flashbacks of the Super Bowl XXXVIII halftime show, which was produced by MTV...

And to think that awards show gives that network publicity every year, and for what, when they don't even air the very things that make that awards show responsible often enough!
Click to expand...

It doesn't matter that they have the video awards and don't show videos on the air (much). It gets viewers because it's a concert with popular artists in the target demo. Not really complicated. Why give it up when it still works?

I know, I know, the crowd that thinks it's still 1989 can't get over the idea that all music videos is an idea that just isn't going to do all that well in an on-demand/broadband world.
 
It looks like they just opened the original logo in a photo editing program, selected “Crop”, and moved the mouse up a little too far. (It wouldn’t look so bad if the bottom of the “T” wasn’t cut off.)
 
imhomerjay said:
DToTheJ said:
Great. If this officially confirms MTV is finished with their commitment to music, maybe their annual awards show that honors those short films - oh, gosh, what do they call them... music videos? - can move to another network. Maybe it can move to CBS... then again, folks might get flashbacks of the Super Bowl XXXVIII halftime show, which was produced by MTV...

And to think that awards show gives that network publicity every year, and for what, when they don't even air the very things that make that awards show responsible often enough!
Click to expand...

It doesn't matter that they have the video awards and don't show videos on the air (much). It gets viewers because it's a concert with popular artists in the target demo. Not really complicated. Why give it up when it still works?

I know, I know, the crowd that thinks it's still 1989 can't get over the idea that all music videos is an idea that just isn't going to do all that well in an on-demand/broadband world.
Click to expand...

True that imhomerjay. Folks, there is no way MTV would have any measurable audience share if they kept on as a video jukebox. This is 2010 and people don't watch videos that way anymore!! My cable system has almost all the new music videos on-demand to play whenever I want. My wife buys on I-Tunes or watches them on YouTube. Give MTV credit for programming to the 18-24 demographic well. And I personally think "True Life" is a very well done documentary series.
 
benwolf said:
Folks, there is no way MTV would have any measurable audience share if they kept on as a video jukebox. This is 2010 and people don't watch videos that way anymore!!
Click to expand...

To be fair, one of the other reasons MTV has not been showing music videos as often, especially during popular dayparts, is because the royalties for showing them at these hours would be quite high.
 
justthenumbers said:
It looks like they just opened the original logo in a photo editing program, selected “Crop”, and moved the mouse up a little too far. (It wouldn’t look so bad if the bottom of the “T” wasn’t cut off.)
Click to expand...

Agreed. I'm kind of glad they finally drop "Music" from their logo considering how MTV has been for years.

"True Life" is okay, although certain older episodes needs fresh updates. "Made" is usually a mixed bag. One show I've noticed "My Life as Liz" dangerously blurs the lines of being scripted and actuality. In other words, it has that "True Life" feel but you can tell it's scripted. In the promos, "Jersey Shore" reminded me too much of "Real World" so I stay away from that show. That's the only MTV shows that I've care to watch recently.
 
DToTheJ said:
benwolf said:
Folks, there is no way MTV would have any measurable audience share if they kept on as a video jukebox. This is 2010 and people don't watch videos that way anymore!!
Click to expand...

To be fair, one of the other reasons MTV has not been showing music videos as often, especially during popular dayparts, is because the royalties for showing them at these hours would be quite high.
Click to expand...

Advertisers are the biggest reason MTV migrated away from videos. I don't know if MTV had problems getting advertisers to support their station early on, but that's what pays the bills. Most advertisers don't want to be supporting music videos. They'd rather support a TV program or movie. At least that's how I see it.
 
easttxtv said:
http://tv.msn.com/tv/article.aspx?news=457770&Gt1=28103

The title of the article: 'MTV no longer about "Music"'

Really?!? I never would have guessed 8) ::)

I can't tell (other than taking off the "Music Television" part off the bottom) that there's really any *change*....
(it's not like they went to Verdana or Courier or italics, or _heaven forbid_, Times New Roman :-X >ugh< :-X )
Click to expand...
From what I've seen they've just taken off the phrase "Music Television".

MTV (the original channel) dropped music videos years ago, but after their playlist switched to virtually all hip-hop urban so IMHO no big loss.

MTV2 was created to play the videos MTV didn't. It was a good concept that didn't last long as MTV2 just became MTV too.

However, MTV-U, MTV-Jams and MTV-Hits play wall-to-wall music videos for those who are still into that kind of thing. :D I tune them in every so often just to keep up with what's new, though MTV-Alternative would be welcomed in my house. And would VH1-80s be that tough to come up with? ??? ::) :-*

I know these three channels aren't widely available, but I have them so :p ;)
 
easttxtv said:
The title of the article: 'MTV no longer about "Music"'

Really?!? I never would have guessed 8) ::)
Click to expand...
I know some Ministers (both on TV and Radio and on the Church level) that need to hear this information. You would be surprised the number of clergy members that still preach against the awlful, God-Less Music videos that MTV show, even though it's been years since I actually saw a music video on MTV, MTV2, VH-1, CMT, etc.
 
BlueWanderer said:
justthenumbers said:
It looks like they just opened the original logo in a photo editing program, selected “Crop”, and moved the mouse up a little too far. (It wouldn’t look so bad if the bottom of the “T” wasn’t cut off.)
Click to expand...

Agreed. I'm kind of glad they finally drop "Music" from their logo considering how MTV has been for years.

"True Life" is okay, although certain older episodes needs fresh updates. "Made" is usually a mixed bag. One show I've noticed "My Life as Liz" dangerously blurs the lines of being scripted and actuality. In other words, it has that "True Life" feel but you can tell it's scripted. In the promos, "Jersey Shore" reminded me too much of "Real World" so I stay away from that show. That's the only MTV shows that I've care to watch recently.
Click to expand...

I always got a kick out of "Boiling Point." And lets not forget DJ AM's excellent intervention series Gone Too Far, which unfortunately was cut short by Adam Goldstein's death.
 
Dave said:
Advertisers are the biggest reason MTV migrated away from videos. I don't know if MTV had problems getting advertisers to support their station early on, but that's what pays the bills. Most advertisers don't want to be supporting music videos. They'd rather support a TV program or movie. At least that's how I see it.
Click to expand...

Advertisers will 'support' whatever delivers the eyeballs they want to reach. If the audience isn't there, then they're not going to support it, regardless of what form the content takes.
 
The criticism against MTV, while probably fair, is growing a little old. Their migration away from videos started in the early 1990s, nearly 20 years ago, when they realized they got higher ratings with game shows, reality shows, even cartoons like "Beavis & Butthead" and "Daria". MTV is a lifestyle channel, it always has been. In the 1980s, when cable was in its infancy and most cable networks couldn't afford to produce original programming, it made sense to air music videos.

Now that music and music videos are on demand from a million sources, and royalties for playing music videos are sky high, it only makes sense to go after the other aspects of the youth lifestyle. Can anyone really fault MTV for remaining relevant? The network is 30 years old, its target viewers when it first aired are now in their late 40s to nearing retirement. They evolved to stay relevant and have largely succeeded. MTV is still largely representation of youth culture in ways that make other cable networks envious.

Would there have been an uproar over "Jersey Shore" if young people no longer watched? No, and there was only an uproar because MTV still is influential in the youth crowd.
 
And there wouldn't be a second season of Jersey Shore if the first bombed.

Businesses evolve because their customers--or audiences as the case may be--change. Their tastes change, hard as it may be to believe.
 
Thats Where easttxtv is wrong MTV Is Not Quite Over With Besides MTV 1 &Playing Music Videos In The Morning Theres Also MTV2, Which Airs Music Videos through Like Hip Hop N Rock Theres There MTV Hits Which Top 40 Music Like Britney Spears N Drake And Then Theres MTV Jams With Hip Hop Videos Those Are On Digital Cable Along With CMT Pure Country N VH1 Soul There Are VH1 Classic For Those Who Like Old Music Oh N For Latins There Also MTV Tres (3) that Is Some Can find That Digital Cable As Well
 
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