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Mulligan Radio

This topic grew out of a discussion I had with some fellow radio types over cocktails. We were discussing CBS Radio's recent fixing of several format flips ('CBS-FM to JACK to 'CBS-FM, KROCK to FREE-FM to KROCK and "Man Radio" to B94 in Pittsburgh). I figured it would be a great one for this board.

The question is: What Long Island radio station or format would you "bring back" to the current radio dial?

CJ
 
the recently departed Radio X(the 'early days' version, with all my riveting Radio Xtra Music News Reports,of course.....)
 
Jack Garrett said:
The question is: What Long Island radio station or format would you "bring back" to the current radio dial?

- WLIR @92.7
- WLIE's talk format
- Country 94.3
 
Radio X
WGSM circa 1980's
WHLI circa 80's 90's
WLIM
WNYG 1988-1993
Magic 94.3
WBLI with Harper, Miller, Neal etc (1980's)
WGBB early 70's
WGLI early 70's / late 80's
WBAB before Liberty screwed it forever
WLUX with George Wright
WCTO

WCWP - The first 15 years - LIU Radio (WLIU/WCWP) today does not create the type of radio WCWP did during its first 10-15 years. That type of radio is made by direct on-air student involvement, not working as "interns" at the station at the university they pay a good sum of money to attend.

WFYI's 10kw plant on the Whitney Estate
WALK 1983-1994
WWHB 1980's
WRCN 1980's

I could think of more.
 
I would say Cox screwed up BAB a lot more than Liberty did. Perhaps not from a ratings standpoint but they completely killed it's staionality.
 
Niiiiice. Yeah, I've seen that site, pretty cool. :D

I still remember the day I heard 1440. I was wandering up the beach at Fire Island Pines, kicking up sand and had a little radio with me. A few days before I had read Scott Fybush's column where he mentioned the goings-on at WNYG, so I tuned 'er in. It was a total blast, and I'm sure the guys doing it were grooving too.

Sweeet heaven.... :-* :)

Little did I know that a few years into the future I'd get to know some of the guys who were involved in that brief period of radio fun.

I'll shut up now.... :)
 
unclenutzy said:
I would say Cox screwed up BAB a lot more than Liberty did. Perhaps not from a ratings standpoint but they completely killed it's staionality.

Can you define it's stationality?
 
StephanieNYC said:
WNYG during the trustee period. That was fun-to-listen-to radio. I'm glad I at least got to experience one day of it.

I agree! (By asking Mike Erickson, I found out about OTS software that they ran during the times that no one was live. Great software and that led to the format known as JACK-FM! WNYG still has OTSDJ running in the studio to this day.)

CJ
 
WNYG was the breeding ground for JACK-FM :D

Actually, in 1994 before the station dumped the first oldies format, it was sorta of a JACK format... 50's thru 80's. I have airchecks of the station playing Guns N Roses, Bobby McFerren, The Duprees, Beatles, Bee Gees, Bon Jovi, Devo etc in the same half hour.

We took that format to Metro Radio, which was a startup internet station in 1996... very early for streaming media. The station lasted a little over a year before BMI contacted us because we were archiving full shows online with unedited music. We didn't think it was possible that there would be an issue about a 45rpm played thru 4 pieces of processing and reverb, recorded as a 96kb mono file and stored on a server that would be consided a problem. We were probably the first to find out this was a problem.
 
Before Cox, BAB was a station tailored to the marketplace and it's audience. Now, it's a cookie cutter that sounds the same as any other Rocker in the Cox chain.
 
BAB in the 70s/80s played regional stars without big national sales, lncluding the bands Zebra(BEFORE Atlantic signed them) and my pals, The Good Rats;
for that matter, on Sunday nights in the late 70s I used to bring Joel Martin guests from NYC for his Sunday night talk show, including punk glam legends Wayne(now Jayne) County,Cherry Vanilla, and Mr.Lou Reed,(and the broadcast of a 'live' show by The New York Dolls) to name a few....
doubt anything like that happens on BAB these days.....
the point is that they enjoyed a pronounced 'regionality' at the time...
 
BAB has the biggest ratings in the stations history. Consistantly pullong over a 4 share 12 plus. That never happened in the 80's. Maybe once or twice, but never on a consistant basis. You can knock them all you want, but cox brass is laughing all the way to the bank.
 
I'm not knocking them,I'm just explaining how they qualified as a 'regional' sound back in the day....
(I'm not LISTENING to them, either...)
 
Yes thay have the best ratings. Cox also spends a lot doing a ton of direct mail, off-air marketing to help those numbers. But the BAB of yore was a station that ate, breathed, and slept Long Island. From The Jocks, to the music, to the production,to the promotions they did. There was no mistaking what station you had on. Today's BAB could be coming from Lincolin Nebraska. It sounds the same as any other rocker in the Cox chain.
 
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