Mundo Fox

[JHBrandt]

Knowing what I know about the situation, I'll just say that Fox is a company that waits to watch others succeed or fail at something before they jump into it. They waited on HD for years on the national and local level before investing hundreds of millions of dollars in it.

MundoFox is another of an example of that mindset. They must believe there's room for another spanish language broadcast network.
I really don't know what, if any, ratings they're getting for the network.. but they must believe that down the road it will make money. They cut their risk somewhat by involving another company that's had success with this programming. This is a long-term investment for Fox.

Subchannels are another "wait-and-see" thing for Fox. Fox hasn't jumped into that because they want to see if things like Antenna TV, Me-TV, etc make money for their owners. If so, Fox will probably jump in in a big way. They're probably making only a small investment to see if the "Dyle-TV" thing works. In fact, I wouldn't be surprised to find that they're being paid to put their stations on M/H so the phone company can sell the idea to the public.

I'm fairly certain that Bounce TV is paying for their spot on KDFI 27.2. If so, it's a good thing for Bounce because they've gotten pretty good cable carriage for 27.2 out of the deal.

If classic TV networks continue to do reasonably well (and M/H continues to do reasonably poorly), I wouldn't be at all surprised to see Fox create their own classic TV network and put it on many of their affiliates.

 

[JHBrandt]

Came across Mundo Fox on big dish satellite. I watch a few hours of prime time. It's actually a pretty slick product. The bright red graphics really stand out. The dramas are highly produced. The news-- not so much. You can tell they have a tiny staff.

From what little I've seen, the dramas are rather more violent than what little I've seen on other Spanish networks, except perhaps Telefutura which shows a lot of movies that can be violent. It seems you're way more likely to see folks pointing guns at each other on MundoFox.

Early press releases had led me to expect something like LATV, but MundoFox isn't like that at all. I guess they're going for Hispanic men who have little else to watch while their significant others are watching telenovelas on Univision or Telemundo. Meanwhile, LATV seems to be going more for sports nowadays.