M
mwebster
Guest
All Access reports that with the end of "Red," an attempt at a hip standards and jazz vocals format in St. Louis, co-owned talk station WFTK will pick up the format on weekends.
Some other examples of talk stations doing music on weekends (off the top of my head) are:
NJ 101.5 - Weekend Oldies
1210 WPHT, Philadelphia - Weekends with Sinatra (hosted by Sid Mark)
And, of course, Talkradio 77, WABC, New York does occasional retro Musicradio 77 tribute weekends.
Talk radio listening declines dramatically on the weekends. For the most part, talk stations do one of the following or a mix of the following:
Go from political talk to advice talk (often brokered).
Run "best of" shows.
Or run Infomercials.
Anybody have any other examples of stations doing weekday talk and weekend music?
Does weekend music formats on talk stations make sense?
I find the idea sort of appealing because many of the leading talk stations were leading top 40 or MOR stations back in the day. But that does not mean it makes good programming sense or good business sense. However, with Oldies (and Standards) stations flipping to other formats, talk radio stations may be able to generate an audience with music that otherwise has been lost to local radio in many markets. It seems like an idea worth trying.
Some other examples of talk stations doing music on weekends (off the top of my head) are:
NJ 101.5 - Weekend Oldies
1210 WPHT, Philadelphia - Weekends with Sinatra (hosted by Sid Mark)
And, of course, Talkradio 77, WABC, New York does occasional retro Musicradio 77 tribute weekends.
Talk radio listening declines dramatically on the weekends. For the most part, talk stations do one of the following or a mix of the following:
Go from political talk to advice talk (often brokered).
Run "best of" shows.
Or run Infomercials.
Anybody have any other examples of stations doing weekday talk and weekend music?
Does weekend music formats on talk stations make sense?
I find the idea sort of appealing because many of the leading talk stations were leading top 40 or MOR stations back in the day. But that does not mean it makes good programming sense or good business sense. However, with Oldies (and Standards) stations flipping to other formats, talk radio stations may be able to generate an audience with music that otherwise has been lost to local radio in many markets. It seems like an idea worth trying.