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MUSIC WHILE HAVING AN MRI

M

MsMusicRadio

Guest
Last year I had one and they had WSJT in the background. I had one today and The Eagle was the office music. Is Classic Hits becoming the new B/EZ? I can how the PPM could help the Eagle if they are now the waiting room and medical facility station.
 
It's called "Drive By Hearing". You didn't chose it, it just happen to be on where ever you go and PPM picks up the signal, be it a resturant, walmart, Dr. office or anywhere else. What ever thay are playing at that location get credit for you listening, even though 90% of the time you aren't even paying attention to what your hearing. That's why I call it "Drive By Hearing", not listening, and why PPM is so faulted, even more so than the old diairy system.
 
There are pros and cons of course to any rating system, however, the diary is all about recall. By the way, have you ever seen completed a completed diary? Even "drive by" listening is a more accurate measure. Why shouldn't your station get credit for the person in the waiting room? Plus, not all diaries are returned. PPM is by far a better yard stick.
 
The PPM needs a "hearing but not by choice and vehemently disapproving" button.
The wearer could use to negate 10 minute blocks of these situations where our personal privacy is invaded in a place where we formerly enjoyed silence, or at least a much less "in your face" presentation of music than is currently practiced.

Does Muzak encode, do they care if their product is heard and/or how much and/or how consciously the listener hears it?

I kinda like the sounds the machine makes. :)
 
JoJo Walker said:
It's called "Drive By Hearing". You didn't chose it, it just happen to be on where ever you go and PPM picks up the signal, be it a resturant, walmart, Dr. office or anywhere else...
Click to expand...

Neat term, but I prefer one a friend of mine formerly in the radio business uses to refer to this phenomena: "Hostage listening."
 
Tom Wells said:
The PPM needs a "hearing but not by choice and vehemently disapproving" button.
The wearer could use to negate 10 minute blocks of these situations where our personal privacy is invaded in a place where we formerly enjoyed silence, or at least a much less "in your face" presentation of music than is currently practiced.

Does Muzak encode, do they care if their product is heard and/or how much and/or how consciously the listener hears it?

I kinda like the sounds the machine makes. :)
Click to expand...

That's exactly what the diary method does. Eliminate what you don't like and jot down your favorite or what you think you listened to when, like a homework assignment, you realize you forgot to enter for a day. If you were buying commercial time and your spot ran and was heard by one of these "non listeners" you've made an impression just the same as ads on buses, cabs, and the outfield wall at the ballpark do. Why shouldn't radio take advantage of the same thing billboard companies enjoy when they say 90,000 cars drive by this location daily. Fact is, whether a person tunes in by choice or is sitting in a waiting room, they DID listen to the station.
 
JoJo Walker said:
It's called "Drive By Hearing". You didn't chose it, it just happen to be on where ever you go and PPM picks up the signal, be it a resturant, walmart, Dr. office or anywhere else. What ever thay are playing at that location get credit for you listening, even though 90% of the time you aren't even paying attention to what your hearing. That's why I call it "Drive By Hearing", not listening, and why PPM is so faulted, even more so than the old diairy system.
Click to expand...

JoJo:

Would you still feel the same way about PPM were you still employed at (and having never left) WRBQ?
 
MsMusicRadio said:
Last year I had one and they had WSJT in the background. I had one today and The Eagle was the office music. Is Classic Hits becoming the new B/EZ? I can how the PPM could help the Eagle if they are now the waiting room and medical facility station.
Click to expand...



My dentist had Nancy Alexander on while admininstering me a root canal...I can now say I've experienced one of the Circles of Hell...
 
Studio20 said:
MsMusicRadio said:
Last year I had one and they had WSJT in the background. I had one today and The Eagle was the office music. Is Classic Hits becoming the new B/EZ? I can how the PPM could help the Eagle if they are now the waiting room and medical facility station.
Click to expand...



My dentist had Nancy Alexander on while admininstering me a root canal...I can now say I've experienced one of the Circles of Hell...
Click to expand...

You need a new dentist
 
To News Stud: Yes I would have the same opinion of PPM. It is flaulted and PD's have learned very quickly how to work around it. For instant, The Q105 morning show can't talk more than 3 mins. at atime without permission. I understand that QYK can't talk more than 20 sec. with permission. Was the Diraiy flaulted, you bet, but even with it's flaults it was much more real than PPM. They don't have enough PPM to go around so they weight the results more than they did with diariies. And yes I have seen a filled out diariy. But god know what PPM records in it's hard drive and besides that most people don't even turn it on til 8AM as they are heading out the door. And do you really listen to the music at a resturant or dentist office or walmart??? Becuase the PPM picks this up as you listening...not hearing. Think about it long and hard the next your in your favorite resturant or walmart or what ever that's playing a radio station. Chances are your not even noticeing what playing in the back ground!
 
JoJo Walker said:
To News Stud: Yes I would have the same opinion of PPM. It is flaulted and PD's have learned very quickly how to work around it. For instant, The Q105 morning show can't talk more than 3 mins. at atime without permission. I understand that QYK can't talk more than 20 sec. with permission. Was the Diraiy flaulted, you bet, but even with it's flaults it was much more real than PPM. They don't have enough PPM to go around so they weight the results more than they did with diariies. And yes I have seen a filled out diariy. But god know what PPM records in it's hard drive and besides that most people don't even turn it on til 8AM as they are heading out the door. And do you really listen to the music at a resturant or dentist office or walmart??? Becuase the PPM picks this up as you listening...not hearing. Think about it long and hard the next your in your favorite resturant or walmart or what ever that's playing a radio station. Chances are your not even noticeing what playing in the back ground!
Click to expand...

Look, I'm not trying to fight with you. But you're confusing the purpose of ratings. It has very little to do with what listeners are listening to, but what they're exposed to. If I were buying ads on a radio station, I'm interested in exposure (or "market saturation"). If a station is on all over the place, I'm interested in buying spots on it because there is more of a chance more people will hear it.

And a side question... Walmart, et. al. don't play the radio. They play their own recorded programing. (Grocery stores too. Walmart may not be playing anything). Anybody know if that programing is encoded for PPM?
 
I get a kick over the arguments of diary vs PPM because in the end there is really no way to gauge whether the stations message is absorbed or acted on by a passive or active listener.

I equate PPM to a billboard alongside a heavily trafficked highway. 400,000 vehicles may pass by each day with an average of 1.5 people in each. You can assume 60% of the people look at the billboard (assuming it is placed in a position where traffic slows and people have time to gaze around). But that's where it ends. Aside from polling the advertiser you can't tell how many people understood the message and/or acted upon it. It's mostly a guessing game. Better than nothing but a guessing game none the less.
 
I've worked in office settings where the radio was on all day, but for the most part wasn't paid attention to. If someone there was filling out a diary more than likely they would have filled it out with listening to WXXX straight through from 8 to 5. In reality they took lunch, breaks etc
 
JoJo Walker said:
To News Stud: Yes I would have the same opinion of PPM. It is flaulted and PD's have learned very quickly how to work around it. For instant, The Q105 morning show can't talk more than 3 mins. at atime without permission. I understand that QYK can't talk more than 20 sec. with permission. Was the Diraiy flaulted, you bet, but even with it's flaults it was much more real than PPM. They don't have enough PPM to go around so they weight the results more than they did with diariies. And yes I have seen a filled out diariy. But god know what PPM records in it's hard drive and besides that most people don't even turn it on til 8AM as they are heading out the door. And do you really listen to the music at a resturant or dentist office or walmart??? Becuase the PPM picks this up as you listening...not hearing. Think about it long and hard the next your in your favorite resturant or walmart or what ever that's playing a radio station. Chances are your not even noticeing what playing in the back ground!
Click to expand...

Can you please quantify those statements?

If people will tune out if the topic is un-interesting, how is that a flaw in the meter?

How is the diary much more real than ppm?


Just wondering what justify those statements.
 
Where I had an MRI last year, they are past radio!! The MRI unit had some type of auxillary input where you could bring your own I-Pod/MP3 player etc and that would be piped it; otherwise you would have your choice of about a dozen CD's (different genres..classical, soft rock, alt rock, country, pop, r & B etc) the clinic had.

It made the MRI a less horrible experience.

drt
 
First on my playlist:

The Beatles-"I'm Looking Through You"....

....then perhaps Walter Egan's "Magnet And Steel". ;D
 
NewsStud said:
And a side question... Walmart, et. al. don't play the radio. They play their own recorded programing. (Grocery stores too. Walmart may not be playing anything). Anybody know if that programing is encoded for PPM?
Click to expand...

Why would Arbitron care about who is listening to Muzak?
 
WeekendsAdam said:
NewsStud said:
And a side question... Walmart, et. al. don't play the radio. They play their own recorded programing. (Grocery stores too. Walmart may not be playing anything). Anybody know if that programing is encoded for PPM?
Click to expand...

Why would Arbitron care about who is listening to Muzak?
Click to expand...

I just think It would be interesting to see how many people are exposed to non-broadcast audio programming.
 
Today everything is researched and information regarding non-broadcast listening could be of value or, at the very least, interesting.
 
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