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My 1039 Music tweaks

KDM 7000 said:
azfmfan said:
Just noticed My 1039 has dropped most of its 70's songs in favor of a bunch of 90's songs and some post 2000's music. Sounds more like it is geared towards females now than before. Saw Madonna, Natasha Beddingfield, Katy Perry, The Fray and several others on yes.com. At its launch the station reminded me of the Peak when it first launched and now it reminds me of how the Peak sounds right now.
Click to expand...

Ah hah. See? Exactly. I told everyone a few months ago that this was eventually going to happen. That, and the fact that HOT 97.5 was going to get better and become friendlier to dance.
Click to expand...

And KMVA continues to go down...
 
Radioresearcher said:
Persons 25-54 and Women 25-54 are the largest demographic buys in radio. There are also some moderate dollars Persons and Women 18-49. Men buys are so marginal now, they are hard to make work unless they are dominant and help the Persons number.

The problem with this board is no one on it is in the target of Women 25-54 and they want the station programmed for them.
Click to expand...

That may be true. But, you're going after a smaller piece of a bigger pie. When you are competing head-to-head with two stations whose signals can reach those cheap tuners in Coby boomboxes in the cubicles of steel-and-stucco office buildings as well as cars, those people will be more inclined to listen to the stations that can be heard where they are. TSL is just as important, if not more, than cume (with higher TSL, you know your listeners are hearing the ad$!) - and the big centrally-located signals have the abiliity to bring both.
 
If you'll say anything positive about my103.9, you can get radioresearcher (insidethenumbers, Bill Drake, or in reality, T.W.) to agree with you. He is a pseudo (but perhaps paid) consultant who spends his free time promoting Dave Pratt, when actually he is a very intelligent person who could be contributing honestly in a more positive manner.
He has no news. It's promotion.
 
An intern, perhaps paid, who won't be going to the Pratt barbecue even though you'v already revealed your last name. Should I say the radio station? I'm not in to outing anyone or I would have revealed who T.W. is.
 
Radioresearcher said:
KDM 7000 said:
azfmfan said:
Just noticed My 1039 has dropped most of its 70's songs in favor of a bunch of 90's songs and some post 2000's music. Sounds more like it is geared towards females now than before. Saw Madonna, Natasha Beddingfield, Katy Perry, The Fray and several others on yes.com. At its launch the station reminded me of the Peak when it first launched and now it reminds me of how the Peak sounds right now.
Click to expand...

Ah hah. See? Exactly. I told everyone a few months ago that this was eventually going to happen. That, and the fact that HOT 97.5 was going to get better and become friendlier to dance.
Click to expand...

And KMVA continues to go down...
Click to expand...

How exactly?
 
Radioresearcher said:
DJ_Perry said:
Radioresearcher said:
And KMVA continues to go down...
Click to expand...

2Son said:
How exactly?
Click to expand...

My thoughts also...they have a 2 share. Not great, but probably the best rating since under those calls in a LONG while
Click to expand...

May will be down... wait and see.
Click to expand...

Sorry if I sound like a nitpicker, but that is not what you posted. What you posted was "And KMVA continues to go down"...which at the time it had NOT. It had gone up. I guess we can predict that just about any station may be down in May.
 
2Son said:
Radioresearcher said:
DJ_Perry said:
Radioresearcher said:
And KMVA continues to go down...
Click to expand...

2Son said:
How exactly?
Click to expand...

My thoughts also...they have a 2 share. Not great, but probably the best rating since under those calls in a LONG while
Click to expand...

May will be down... wait and see.
Click to expand...

Sorry if I sound like a nitpicker, but that is not what you posted. What you posted was "And KMVA continues to go down"...which at the time it had NOT. It had gone up. I guess we can predict that just about any station may be down in May.
Click to expand...

The weeklies for May are behind the April number.
 
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