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MY 1079 DOOMED TO FAILURE

in the case of 107.9, i was speaking to Doing the Same LOSING format over and over again... there IS a case to be made for repeating the Top favorite songs every 1:30 to 2 hours...it's called Top-40 Radio, its called building CUME, and you can't do a Current based format without repeating songs.
 
I think Scotty has his hands tied on what he can do with MY 107.9...Scott Sands scott Records Roddys boss is hell bent on the old Track Format. Todays format we play everything is just a modification of the Track and a blend of the old Jack Format...Yes the My107.9 will fail unless some promotion of some kind on somebodys elses air or print forum. You can promo your yourself to death on your own air but if nobodys listening on your air your running in place snd wasting your time and energy. A good oldies format is needed here in indy..Since we dont have one and the Indianapolis stations no longer care about We Boomers I went to XM...Yes all your forgotten and memories are there including Cousin Brucie from WABC New York. Yes Its not free but there are no commercials and you can go all across the country and hear your favorite music all day long 24/7....All formats are there..Country,Rock,Talk,top 40,Oldies 50's and 60's and 70's 80's and 90's..Album cuts,the 40's Religion,asian, you name it and it's all yours at a price per month..Some day maybe some owner will have to make the choice to change format and go gold,,Better hurry before it's too late..
 
the Topic is... MY 107.9 DOOMED TO FAILURE... IF they had gone Classic Hits (or a format that was needed or wanted) this thread would NOT be needed..
 
badstevie said:
I do like a variety of music, and so in theory this should work for me, but it doesn't. There's no real flow to it, no real point. Okay, so you play requests. Why should I sit around listening to someone else's requests when I can go online, or to my iPod and listen to exactly what I want right now? I know not everybody has an iPod or listens to music online. Not yet, but they will. Soon.
Click to expand...

From the very first post... right here folks is the "future" of radio. People are sick over corporate radio. Why not load up an i-pod with your favorite tunes and forget about the broadcasters? At work, on the net, I have thousands of options and no crappy signal trying to get into the building.

Local content like news, weather & traffic? HA! I've got apps I can instantly access and not wait thru 6+ commercials before I get what I want.

Radio, as we knew it, is over. When the mega-corps get out of the business, radio may, MAY have a chance with some fresh thinking.

And to be frank, during my 30 minute commute, my favorite thing to listen to lately is my car engine.
 
bigtime said:
The 107.9 format may have been dictated by Entercom corporate, not the local people.
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if that be the case, it might have been a good idea for Corporate to spend a little time in the market, in FACT If they read ANY of these posts over the past few months, maybe they wouldn't have made a "Boneheaded" decision like that.
 
R U KIDDING?

No one's opinion is better than Cumeless/Entercom/Corporate Radio Killers. LOL

This is why I 94 has been in 7 formats this decade. They obviously know better than employees, listeners, etc. in a God Mentality kind of way.
 
Corporate types are making pretty good money so they need to demonstrate that they are men (and women) of action, brave enough to make bold decisions.
 
bigtime said:
Corporate types are making pretty good money so they need to demonstrate that they are men (and women) of action, brave enough to make bold decisions.
Click to expand...
they keep making the same decisions....the WRONG ONES. and hoping for a different result..
 
ChiefEngineer said:
This is why I 94 has been in 7 formats this decade. They obviously know better than employees, listeners, etc. in a God Mentality kind of way.
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"This decade" started in the beginning of January, 2010. [According to: http://en.wikipedia.org/wiki/2010s ]

WhoDat! said:
If they read ANY of these posts over the past few months, maybe they wouldn't have made a "Boneheaded" decision like that.
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Since when do radio programmers take the advice given on any message board (whether the board be on radio-info, or not)?
 
I think it's working.
 
fwmw said:
ChiefEngineer said:
This is why I 94 has been in 7 formats this decade. They obviously know better than employees, listeners, etc. in a God Mentality kind of way.
Click to expand...

"This decade" started in the beginning of January, 2010. [According to: http://en.wikipedia.org/wiki/2010s ]
Click to expand...
But I94 debuted in July 2009 so it was Country, 80's Oldies, Christian, Talk, Soft AC, CHR since the beginning of the 2000's. and to throw in the mid 90's till 2000 Easy Listening, Urban AC, Smooth Jazz; Country
 
If it succeeds, and my guess is it will, it a slap in the face to all those who think a playlist must be prepared by a professional market research group. We all know these are a failure in today's market. Crossing the format lines is appealing to average people, and this seems to be a good way to do it IF they actually are taking the requests.
 
I read the Star article. With the exception of the comments by the consultant, it looks like The Star pretty much just parroted back the story they were given by WNTR. (Although it's good to see radio getting some press, I must admit!) The real story they missed is this: "We were looking for a way to do radio as cheaply as possible, so we came up with this." Also, they're trying to give you the impression that ALL the songs on this station are requests. I have serious doubts that more than a couple an hour are actual requests. As all of us know, when you ask for requests, all you're going to get are the same handfull of people requesting the same couple songs over and over again. No, this playlist is put together on Selector just like everyone else's, with a couple slots open once in a while for a request...as long as it's not out of format.
 
I agree with Bad Stevie - it was good to see some press for local radio, ESPECIALLY someone other than the same favored "starlets" that are always quoted. I liked the opportunity given to WITT, and even the space given to the local Jazz internet outlet. C. Wheat and C. Morgan aren't the only two capable executives in this business - in fact the press tends to do itself a dis-service by typically not throwing a wider net when looking for feedback where broadcast issues are news. Interviewing the same folks [because it's easy to go to those you are familiar with] gives you the same perspective over and over again, regardless of subject.

In this case, the Star reporter [whose been around forever and thus not too willing to look beyond acquantances] may have simply printed the Entercom-speak, but at least Jennifer Skjodt is a fresh perspective. I applaud the Star's reporter this time for digging deeper, and finding new voices from our industry and new subject matter to report. WITT is a compelling story given the long battle to get on air. this article seemed a real effort on his part to get new perspective.

I would encourage him to continue to explore the larger, more diverse industry. There's a compelling story in the hispanic community, with multiple radio outlets, and Comcast's efforts to provide television content to this growing community. There's an evolving story in Christian broadcasting, with The Walk, K-Love, Air One, WQME, Moody, even Lesea's internet music offering. There's a compelling story with Radio Disney, the local promotional arm of the largest entertainment company in the world, providing local access to the brand. There are several new Indianapolis based internet radio stations filling programming holes that over the air broadcasters appear too tepid to attempt.

Spare me the same corporate talking heads - this stuff would be very newsworthy in its own right. ;)
 
mouseman said:
There's a compelling story with Radio Disney, the local promotional arm of the largest entertainment company in the world, providing local access to the brand.
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Yeah, I would be interested in knowing more. I see their vehicle parked out front of a nice looking building in Carmel though the stick is way out in Avon. Can they even pick up such a weak signal in their own office? Maybe someone who works there (and goes by "mouseman") could fill us all in.
 
The request concept is just a hook for them to use, a hook which most people don't care about. In truth how many potential listeners would bother making a request which may or may not be played 18 hours later when they can hear anything they want right now online? They don't even have live (or voice tracked) bodies on-air to add any value by acknowledging requests. I'd guess less than 1% of their audience would really care about this, but the station needs something to hang it's hat on.
 
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