> > I got into radio because of Bill Thomas "Birdman" ...(by
> the
> > way john..bird got mark thompson his first radio job.)
> >
> > The problem I have with radio is the mentality of
> corporate
> > programers.
> > They live and die by the research. Stations have no
> "soul".
> > I know that a reasearch list of music is helpful. Does
> music
> > research work..yes but it's not an exact science. I work
> for
> > a "classic" rock station...even with the latest rounds of
> > "research" and shuffled music lists..my station still
> sounds
> > predictable. We play Creed everyday. We play the same
> > classic hits everyday. It's not my boss's fault. If he
> don't
> > rotate the records he gets from our "consultant" he would
> > just be replaced with someone who would "rotate for the
> > consultant" The listeners know the deal and ask me: 1.Why
> do
> > you guys always play the same stuff over and over. 2.Why
> is
> > it you never play requests but you ask us to make them? It
>
> > all boils down to this: "Corporate only wants the path of
> > least resistance." Throw 100 people in a room and play
> some
> > hooks....whatever they say goes... as long as e-mails are
> > pushed back and forth at the right time and no overtime is
>
> > on the clock...everybodys happy.
> > When I first started in the business we had a thing
> called
> > programming integrity. We did what was best for the
> station.
> > Sometimes we worked late. Sometimes we didn't add a record
>
> > just because everybody else did... and sometimes the boss
> > said o.k. for some overtime because it made for better
> > product... and you know...our numbers we're pretty damn
> good
> > and we made money.
> >
> > Windle Jayroe
> > "Skipper"
> >
> God bless ya Skipper. Ya hit it right on the head. There
> is so much "duck and cover" going on at CC and CU that no
> one can be inovative without jeopardizing their job.
>
> As far as the original question is concerned....I got into
> radio cause of Dan Ingram, Bruce Morrow, Scott Muni, Alison
> Steele, and all the other Great Jocks of the 60's in NYC.
> Also, because of, WA-Beatle-C, and WNEW-FM and a whole new
> genre of music that was being played nowhere else on the
> dial (real AOR - you know, Joni into Zeppelin). Of course,
> those were the days of three TV stations, one or two big
> AM's, no VCR's, DVR's, CD's, Internet, MP3, Ipods, XM,
> etc.. Never will be another Beatles cause you can't
> generate "critical mass" with so much diversity of media
> choice. 73 million saw the Beatles on Sullivan in 64.
> Those days are gone forever. Gotta play the hand that's
> dealt ya.
I got in to radio because I didn't get the job as a stock boy at the Piggly Wiggly like the rest of my friends. And to think, I could be the meat manager by now.
>