> Previous posts have commented on the numerous and annoying
> PSA's on WXKS/WKOX, but KTLK had nothing but PAYING spots
> during th two breaks I heard. True, when it's 11:15 am
> here, it's 8:15 there so we're dealing with morning drive.
> There are rumors about Air America Radio's imminent demise,
> and I know Steph is on the Jones net, but if SOME stations
> are doing ok with advertising support airing "progressive"
> talk, they may wish to keep on doing so!
>
It's pretty clear that if the management of CCU's Boston cluster were willing to devote some time--ANY amount of time--to WKOXKS, the stations could do better. Whether they could make money is a different issue; but it is inconceivable that the stations couldn't attract other local sponsors besides Jimmy Tingle. Heck, this is Boston, and even if no companies believe that advertising on the progressive talk station can ever be a paying proposition, there have to be a few companies that want to get out the message to potential customers that they support the progressive causes. The concept should not be altogether foreign to a lot of Greater Boston businesses--say, the ones that underwrite on WBUR and WGBH. If I were managing WKOXKS, I'd take a couple of weeks to get the names of all underwriters on the two major local public radio stations. (No need to have somebody steal the lists of underwriters from 'BUR and 'GBH; the list could be compiled by listening carefully and taking notes.) Then I'd get the sales staff to target those accounts. But, sigh, even if you taped a week of programming from each station, that effort would take nearly two person weeks, and my guess is that, over the year that the progressive talk format has existed in Boston, CCU management hasn't devoted two person minutes to the stations.
The other aspect is, of course, the 1200 and 1430 signal deficiencies. Notwithstanding KFI, KNX, KSPN, and a bunch of other 50 kW AMs, KTLK, thanks to its directional pattern and antenna efficiency, has arguably the best AM signal in the entire, huge LA market. Other markets where progressive talk has excellent signals include Seattle, Portland OR, San Diego, Denver, and Miami. In several of those markets, the format is doing quite nicely. Even if WKOX were to somehow magically overcome the objections of the Newton aldermen, the Boston station would have no better than the fourth-best AM signal in this market. Of course, that would be a HUGE improvement over the current situation--especially at night.