My CHR station (If I actually had one) would consist of...

[mistermicrophone]

.

First off, you might want to read my post again, the first part of yours doesn't make any sense as to what I
posted. I think you were reffering to the one before mine. The prior post made reference to soccer mom or the 25-54 staying tuned in because of the 80's tune every once in a while. I made the mention that they wouldn't listen for the one 80's tune every 90 minutes, that they liked the overall sound of the station. Secondly KISS 108FM should not be listed as a true CHR, they should be a Hot AC/CHR Hybrid with that playlist of theirs. Thirdly, again, your TARGET audience is 18-34 female, to play a song twenty years old,
means your putting the oldest part of your demo at 14 when the song was new. Over half were not even
born or too young to remember. Just because an 18-24 might know a song doesn't mean you play it, remember, you're programming for the masses not a handful.
Lastley, I do play golds, but they're from this Century.
[/quote]

1. Even "soccer moms" (does anybody use that term anymore? But I digress) listen to CHR radio. I know lots of early 30 something moms who listen to and love Top 40 radio.

2. KISS 108 should be a Hot AC/CHR hybrid?? I'll let the ridiculousness of that statement stand alone.

3. You keep talking about 18 - 34. 18 and 34 are years apart in attitude and habit. The aforementioned 30 something "soccer mom" (seriously, who STILL uses that term?) is a more attractive demo to advertisers than the 18 - 24 year olds. But we don't want to blur the issue by bringing business into radio...

4. Lastley, Z100, Q102, KISS 108, KHKS, and hundreds of other CHR's are wrong for playing gold pre-2000? Wow, maybe you are ready to start your career as a consultant!?!

My point is and has been, you can't use blanket statements like "no 80's on CHR." With a close minded attitude (not just the 80's titles conversation, but with radio in general), you never know what left-of-center ideas may work for you!!

 

[Jammin247]

.

First off, you might want to read my post again, the first part of yours doesn't make any sense as to what I
posted. I think you were reffering to the one before mine. The prior post made reference to soccer mom or the 25-54 staying tuned in because of the 80's tune every once in a while. I made the mention that they wouldn't listen for the one 80's tune every 90 minutes, that they liked the overall sound of the station. Secondly KISS 108FM should not be listed as a true CHR, they should be a Hot AC/CHR Hybrid with that playlist of theirs. Thirdly, again, your TARGET audience is 18-34 female, to play a song twenty years old,
means your putting the oldest part of your demo at 14 when the song was new. Over half were not even
born or too young to remember. Just because an 18-24 might know a song doesn't mean you play it, remember, you're programming for the masses not a handful.
Lastley, I do play golds, but they're from this Century.

1. Even "soccer moms" (does anybody use that term anymore? But I digress) listen to CHR radio. I know lots of early 30 something moms who listen to and love Top 40 radio.

2. KISS 108 should be a Hot AC/CHR hybrid?? I'll let the ridiculousness of that statement stand alone.

3. You keep talking about 18 - 34. 18 and 34 are years apart in attitude and habit. The aforementioned 30 something "soccer mom" (seriously, who STILL uses that term?) is a more attractive demo to advertisers than the 18 - 24 year olds. But we don't want to blur the issue by bringing business into radio...

4. Lastley, Z100, Q102, KISS 108, KHKS, and hundreds of other CHR's are wrong for playing gold pre-2000? Wow, maybe you are ready to start your career as a consultant!?!

My point is and has been, you can't use blanket statements like "no 80's on CHR." With a close minded attitude (not just the 80's titles conversation, but with radio in general), you never know what left-of-center ideas may work for you!!


[/quote]

Maybe you should read ALL the posts carefully before you use your mistermicrophone (I'm sure that's the closest you've gotten to being in radio). The soccer mom term was taken from someone elses post.
Now the 80's gripe with me is MY opinion, which I believe is allowed on this board and I'm sure I'm not
the only PD/MD in the country that feels this way, so again, my opinion. Every station I've programmed against another station in the market playing way older music on a CHR, I've crushed in the ratings every time, so my theory speaks for something. A lot of these stations playing a lot of 80's are in markets where they had no other CHR competition in the market, so they can program this way. But my feeling is when someone tunes in to hear a CHR station, they want to hear NEW or NEWER music. Just one man's opinion that seems to have worked out for me for over 15 years.

 

[Jammin247]

.

1. Even "soccer moms" (does anybody use that term anymore? But I digress) listen to CHR radio. I know lots of early 30 something moms who listen to and love Top 40 radio.

2. KISS 108 should be a Hot AC/CHR hybrid?? I'll let the ridiculousness of that statement stand alone.

3. You keep talking about 18 - 34. 18 and 34 are years apart in attitude and habit. The aforementioned 30 something "soccer mom" (seriously, who STILL uses that term?) is a more attractive demo to advertisers than the 18 - 24 year olds. But we don't want to blur the issue by bringing business into radio...

4. Lastley, Z100, Q102, KISS 108, KHKS, and hundreds of other CHR's are wrong for playing gold pre-2000? Wow, maybe you are ready to start your career as a consultant!?!

My point is and has been, you can't use blanket statements like "no 80's on CHR." With a close minded attitude (not just the 80's titles conversation, but with radio in general), you never know what left-of-center ideas may work for you!!

Maybe you should read ALL the posts carefully before you use your mistermicrophone (I'm sure that's the closest you've gotten to being in radio). The soccer mom term was taken from someone elses post.
Now the 80's gripe with me is MY opinion, which I believe is allowed on this board and I'm sure I'm not
the only PD/MD in the country that feels this way, so again, my opinion. Every station I've programmed against another station in the market playing way older music on a CHR, I've crushed in the ratings every time, so my theory speaks for something. A lot of these stations playing a lot of 80's are in markets where they had no other CHR competition in the market, so they can program this way. But my feeling is when someone tunes in to hear a CHR station, they want to hear NEW or NEWER music. Just one man's opinion that seems to have worked out for me for over 15 years.

[/quote]

 

[mistermicrophone]

Maybe you should read ALL the posts carefully before you use your mistermicrophone (I'm sure that's the closest you've gotten to being in radio). The soccer mom term was taken from someone elses post.
Now the 80's gripe with me is MY opinion, which I believe is allowed on this board and I'm sure I'm not
the only PD/MD in the country that feels this way, so again, my opinion. Every station I've programmed against another station in the market playing way older music on a CHR, I've crushed in the ratings every time, so my theory speaks for something. A lot of these stations playing a lot of 80's are in markets where they had no other CHR competition in the market, so they can program this way. But my feeling is when someone tunes in to hear a CHR station, they want to hear NEW or NEWER music. Just one man's opinion that seems to have worked out for me for over 15 years.

[/quote]

uummm....yeah...I am and have been employed in radio (and not internet radio) for 15+ years. Listen, I love lively debates about radio and respect everyone's opinions...I just get annoyed by comments like when you said "does anybody know what CHR stands for?" I attacked because of, what seemed like, a holier than thou statement that I felt was uncalled for.

I am glad your formula works for you and I hope it continues...it would be fun to program and counter program against you someday as with the obvious passion we share equally for this industry,there would be two stations doing their absolute best to try and win!!

 

[The Truthsayer]

how about hearing Banditos by the Refreshments and Play that Funky Music by Wild Cherry on a CHR?
They probably don't test well

 

[NtUrAvgLinerJock]

Something a wise PD told me years ago when I was interning was "We're in BROADcast, not NARROWcast. You have to appeal to the masses." I'll never forget that.

 

[Beejus]

how about hearing Banditos by the Refreshments and Play that Funky Music by Wild Cherry on a CHR?
They probably don't test well

Banditos is one of my most requeted Golds in my library. I program a Hot AC... but it's a solid track that a 25-35 year old woman will remember from their high school or college years