bub said:
scottwmro said:
With a small town AM like WMRO and WHIN, if your not running a football game, it's really a waste of time to be on due to the general public is home watching TV, on the computer, and doing other family things. Nobody is listen to either WMRO or WHIN,.... UNLESS it is an emergency like the 2 tornados that have hit this town, then a that point, we should run daytime power to get important information out to the community.
Scott:
In that case, instead of 250 watts night power across the board, wouldn't it make more sense for some of these stations to go back to daytimer status and essentially rollback the fulltime status first put into place by the Reagan Administration during the first wave of Deregulation? Unless there is an aforementioned emergency?
scottwmro said:
Oh Doug, by the way, you are probably are right about Bill Barry wishing he had not built 1490 in Lebanon. The IBOC has really wipes him out until you get to HY 109 towards Lebanon, then the signal is strong enough to override WLAC's IBOC hash.
But isn't 1490 nothing more than an AM simulcast of 98.9 WANT-FM?
From an economic standpoint, I would say yes. Small community AM stations (especially in bedroom towns of a metro area) don't make much money anymore. In fact, I had made a statement on this board that
AM WAS JUST ABOUT DEAD OR IS DEAD, and one of the members on this board called the owner of of the other station here in town, telling him what I said. The owner of the other station left me a nasty voicemail message, which was highly stupid of him. I choose not to respond to that voicemail for reasons I won't go into.
We can't ignor the fact that in the past 10-15 years, other forms of media are taking the reins and making more money in one month than a small town AM station can make in one year. I can agree with you to a certain point that lots of Class "D" AM stations should go back to being "daytime only".
BUT, on the flip side of the coin, The other station here in town I've been refering to makes thier money doing local sports (football, basketball, little league baseball, etc), with most of these games played at night. On my station, during high school football season, I have a gentleman and his partner that do the friday night high school football games on my station, but they buy the time from me to do them. In reality, it's stupid for me to broadcast the same football game the other station here in town is doing, but I not stupid, when someone flashes cash in my face, I'll take the cash and let them do the games, otherwise, I'd just would just turn off the transmitter at night.
The other station in town plays back the football games on Saturday Mornings, like the daytimers always did before. I made a decision not to replay friday night high school football games on saturday mornings because I made $0 on it and too, it's old news by the time saturday morning arrives in my opinion. If it makes them money, then more power to them, but I have other programming on at the time they are playing back the ballgame from the night before.
It's good that stations have just enough power to cover a city to do ballgames because there is an audience for them and local advertisers do spend money to have those games on the radio. In Gallatin's situation, there are only two local stations with low nighttime power. If the night power (what little both stations have) was taken away, then I believe this town would protest to the FCC.
This is the only programming left for AM to make any real good money on, otherwise, it's dead. For local news, people watch TV, read the newspaper on the internet like I do. Heck, I can't recall the last time I bought a newspaper. Local news is good to have on an AM station, the other station here in town does a good job at it, so I don't bother doing it. I have people come to me asking me
..."How come you don't do what the other station here in town does"? My reply, they have been doing it for many years longer than my station, they do a great job on it, so I'd rather find something else to program than to copy them. What I'm getting at is that I tried it, it made me $0 (NO MONEY) so I dropped it, and I won't copy what someone else is doing.