Perhaps the thread below should help, but what is it that leaves this station falling consistently even further into the gutter, while WIBC, even as the heritage station, gets 7x the numbers (12+). Their hosts, save Rush, seem like some of the best on the national scene... Beck, Ingraham, and Savage do great. I might dump Boortz, but there has to be a non-programming issue that keeps them in near-Salem territory.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
My does WXNT keep falling?
- Thread starter ajhenderson
- Start date
M
MisterHonesty
Guest
> Perhaps the thread below should help, but what is it that
> leaves this station falling consistently even further into
> the gutter, while WIBC, even as the heritage station, gets
> 7x the numbers (12+). Their hosts, save Rush, seem like some
> of the best on the national scene... Beck, Ingraham, and
> Savage do great. I might dump Boortz, but there has to be a
> non-programming issue that keeps them in near-Salem
> territory.
>
Identity problem...WXNT has had next to no marketing in its 4 year existence. I would wager that 80% of radio listeners don't know it exists.
> leaves this station falling consistently even further into
> the gutter, while WIBC, even as the heritage station, gets
> 7x the numbers (12+). Their hosts, save Rush, seem like some
> of the best on the national scene... Beck, Ingraham, and
> Savage do great. I might dump Boortz, but there has to be a
> non-programming issue that keeps them in near-Salem
> territory.
>
Identity problem...WXNT has had next to no marketing in its 4 year existence. I would wager that 80% of radio listeners don't know it exists.
> You're right. Just like 99% of Indy doesn't even know there
> is a station on the air at 1500 AM. Heck, most of you radio
> geeks probably don't know that either.
>
The "Hell-fire and Brimstone" stations don't count as real radio.
> is a station on the air at 1500 AM. Heck, most of you radio
> geeks probably don't know that either.
>
The "Hell-fire and Brimstone" stations don't count as real radio.
D
DowntownHazleton
Guest
> > You're right. Just like 99% of Indy doesn't even know
> there
> > is a station on the air at 1500 AM. Heck, most of you
> radio
> > geeks probably don't know that either.
> >
>
> The "Hell-fire and Brimstone" stations don't count as real
> radio.
>
ALL radio stations count..no matter WHAT they program.
> there
> > is a station on the air at 1500 AM. Heck, most of you
> radio
> > geeks probably don't know that either.
> >
>
> The "Hell-fire and Brimstone" stations don't count as real
> radio.
>
ALL radio stations count..no matter WHAT they program.
D
DowntownHazleton
Guest
> Perhaps the thread below should help, but what is it that
> leaves this station falling consistently even further into
> the gutter, while WIBC, even as the heritage station, gets
> 7x the numbers (12+). Their hosts, save Rush, seem like some
> of the best on the national scene... Beck, Ingraham, and
> Savage do great. I might dump Boortz, but there has to be a
> non-programming issue that keeps them in near-Salem
> territory.
>
Having been an Indy PD in the late 90's when they were still an Adult Standards station, my arugement would be why did they change? They had a single demo and programming choice all to themsevles. You can argue whether or not the Standards format is nothing but 80 year olds waiting for their hearts to stop, but if it can be sold, then it doesn't matter what it is. I now work for a company based in Northeast Pennsylvania. Northeast PA has the oldest demo in america except for Florida. One of our stations runs the standards format and is continously in the Top 5 of the market. It can be sold, and it makes a decent amount of money, and they are the only station in the market working that demo. 1430 had that market. IMHO they were foolish to give it up and go against WIBC. First, IBC has a 50Kw signal..they have Rush and all the major conservative talkers who consistantly pull big numbers in any market they are in. If you're going after them, either you have to entice some big names, or all you will be doing is running 2nd & 3rd string talkers against proven winners. You have to gear up for a major news operation if you are to be believable. It takes a major commitment just to make a dent on a station like WIBC. Good or bad, people have been trained over the years to turn to WIBC when information is important. 1430 should have stayed with it's Standards format, tweaked it a bit, and held a demo and programming choice that no one else had.
> leaves this station falling consistently even further into
> the gutter, while WIBC, even as the heritage station, gets
> 7x the numbers (12+). Their hosts, save Rush, seem like some
> of the best on the national scene... Beck, Ingraham, and
> Savage do great. I might dump Boortz, but there has to be a
> non-programming issue that keeps them in near-Salem
> territory.
>
Having been an Indy PD in the late 90's when they were still an Adult Standards station, my arugement would be why did they change? They had a single demo and programming choice all to themsevles. You can argue whether or not the Standards format is nothing but 80 year olds waiting for their hearts to stop, but if it can be sold, then it doesn't matter what it is. I now work for a company based in Northeast Pennsylvania. Northeast PA has the oldest demo in america except for Florida. One of our stations runs the standards format and is continously in the Top 5 of the market. It can be sold, and it makes a decent amount of money, and they are the only station in the market working that demo. 1430 had that market. IMHO they were foolish to give it up and go against WIBC. First, IBC has a 50Kw signal..they have Rush and all the major conservative talkers who consistantly pull big numbers in any market they are in. If you're going after them, either you have to entice some big names, or all you will be doing is running 2nd & 3rd string talkers against proven winners. You have to gear up for a major news operation if you are to be believable. It takes a major commitment just to make a dent on a station like WIBC. Good or bad, people have been trained over the years to turn to WIBC when information is important. 1430 should have stayed with it's Standards format, tweaked it a bit, and held a demo and programming choice that no one else had.
C
CMozartS
Guest
Some Context Please...
Most of the people on these boards have no clue as to what they are talking about. I am new to radio, but even I know that Forties dance hall music is the dumbest thing ever for a station in 2005, trying to compete with all these new media outlets, like iPods and internet streaming. If you want Adult Standards, go steal your great grandma's records, cause about three people want to hear that crap.
Talk radio has been big since Rush, but it just feels like talk radio is beginning to become cool. A lot of my friends listen to talk radio, especially Glenn Beck. Beck and Hannity have only had national shows since September of 2001. Look at the growth we have seen in talk radio since 9/11. And don't you think a little discussion of current events means a little more then Adult Standards, or even Adult Contemporary. Wxnt is still a new station in radio terms, give it time. The numbers are steadily growing. Two or three little ups and downs in the 12 and up numbers on Radio and Records doesn't mean anything. Anyone who knows what they are talking about doesn't look at the 12+ numbers for their ratings... You look at the Age group and Men (for talk stations) or women. Radio people are so freakin paranoid. Chill out. WXNT: Stay the course, I like the station.
While WIBC is slowly going down. Will XNT ever pass IBC? It is possible, but it could be a loong time. News and Talk stations like XNT do very well in most markets. And I am mystified why WXNT doesn't have billboards up, that's how I found the station in the first place.
Secondly, WXNT has this one board-op fill in sometimes, and he screws up all the time. I heard him fill in this morning on the morning show, and he proves that human error can be as bad as AudioVault.
Future Posters in this thread: check: good point. IndyDan: good crack. The Dead Horse: Self-fulfilling prophecy if you keep talking bout the Lord like that.
Most of the people on these boards have no clue as to what they are talking about. I am new to radio, but even I know that Forties dance hall music is the dumbest thing ever for a station in 2005, trying to compete with all these new media outlets, like iPods and internet streaming. If you want Adult Standards, go steal your great grandma's records, cause about three people want to hear that crap.
Talk radio has been big since Rush, but it just feels like talk radio is beginning to become cool. A lot of my friends listen to talk radio, especially Glenn Beck. Beck and Hannity have only had national shows since September of 2001. Look at the growth we have seen in talk radio since 9/11. And don't you think a little discussion of current events means a little more then Adult Standards, or even Adult Contemporary. Wxnt is still a new station in radio terms, give it time. The numbers are steadily growing. Two or three little ups and downs in the 12 and up numbers on Radio and Records doesn't mean anything. Anyone who knows what they are talking about doesn't look at the 12+ numbers for their ratings... You look at the Age group and Men (for talk stations) or women. Radio people are so freakin paranoid. Chill out. WXNT: Stay the course, I like the station.
While WIBC is slowly going down. Will XNT ever pass IBC? It is possible, but it could be a loong time. News and Talk stations like XNT do very well in most markets. And I am mystified why WXNT doesn't have billboards up, that's how I found the station in the first place.
Secondly, WXNT has this one board-op fill in sometimes, and he screws up all the time. I heard him fill in this morning on the morning show, and he proves that human error can be as bad as AudioVault.
Future Posters in this thread: check: good point. IndyDan: good crack. The Dead Horse: Self-fulfilling prophecy if you keep talking bout the Lord like that.
K
Kelso66
Guest
First, IBC has a 50Kw signal..
No they don't. I can barely pick them up in Fishers at night.
they have Rush and all the major conservative
> talkers who consistantly pull big numbers in any market they
> are in.
They have Rush and that's it. 'XNT has the other conservative talkers that pick up the big numbers in other markets (Glenn Beck and Sean Hannity, for example). So, that's not really a fair comparison.
If you're going after them, either you have to
> entice some big names, or all you will be doing is running
> 2nd & 3rd string talkers against proven winners. You have to
> gear up for a major news operation if you are to be
> believable.
Basically, what you've said above is pretty true. How is a station expected to compete if their ownership won't even allow them into the game? That seems to be the consistent problem. It appears while the numbers are low, the station is actually making money. So, that being said, would things be different if they had a marketing budget? Do they have a marketing budget? My guess is probably not, judging from what I've read. It appears that if they were given some small measure of marketing, those numbers would start popping up. People for years have turned to WIBC because, well, there was no other option. Now, there is another option, it would appear, but no one knows that they have it.
No they don't. I can barely pick them up in Fishers at night.
they have Rush and all the major conservative
> talkers who consistantly pull big numbers in any market they
> are in.
They have Rush and that's it. 'XNT has the other conservative talkers that pick up the big numbers in other markets (Glenn Beck and Sean Hannity, for example). So, that's not really a fair comparison.
If you're going after them, either you have to
> entice some big names, or all you will be doing is running
> 2nd & 3rd string talkers against proven winners. You have to
> gear up for a major news operation if you are to be
> believable.
Basically, what you've said above is pretty true. How is a station expected to compete if their ownership won't even allow them into the game? That seems to be the consistent problem. It appears while the numbers are low, the station is actually making money. So, that being said, would things be different if they had a marketing budget? Do they have a marketing budget? My guess is probably not, judging from what I've read. It appears that if they were given some small measure of marketing, those numbers would start popping up. People for years have turned to WIBC because, well, there was no other option. Now, there is another option, it would appear, but no one knows that they have it.
> You're right. Just like 99% of Indy doesn't even know there
> is a station on the air at 1500 AM. Heck, most of you radio
> geeks probably don't know that either.
>
Any geek worth his salt knows all the Indy radio stations. It is as easy as looking them up in the MIT-Radio Locator database.
> is a station on the air at 1500 AM. Heck, most of you radio
> geeks probably don't know that either.
>
Any geek worth his salt knows all the Indy radio stations. It is as easy as looking them up in the MIT-Radio Locator database.
M
MikeFromIndiana
Guest
> First, IBC has a 50Kw signal..
>
> No they don't. I can barely pick them up in Fishers at
> night.
IBC is 50KW daytime 10KW directional At Night thats why you might barely Pick them up at night i think there is some major Nulls to the North to protect the 1070 in Ontario
>
> they have Rush and all the major conservative
> > talkers who consistantly pull big numbers in any market
> they
> > are in.
>
> They have Rush and that's it. 'XNT has the other
> conservative talkers that pick up the big numbers in other
> markets (Glenn Beck and Sean Hannity, for example). So,
> that's not really a fair comparison.
>
> If you're going after them, either you have to
> > entice some big names, or all you will be doing is running
>
> > 2nd & 3rd string talkers against proven winners. You have
> to
> > gear up for a major news operation if you are to be
> > believable.
>
> Basically, what you've said above is pretty true. How is a
> station expected to compete if their ownership won't even
> allow them into the game? That seems to be the consistent
> problem. It appears while the numbers are low, the station
> is actually making money. So, that being said, would things
> be different if they had a marketing budget? Do they have a
> marketing budget? My guess is probably not, judging from
> what I've read. It appears that if they were given some
> small measure of marketing, those numbers would start
> popping up. People for years have turned to WIBC because,
> well, there was no other option. Now, there is another
> option, it would appear, but no one knows that they have it.
>
>
> No they don't. I can barely pick them up in Fishers at
> night.
IBC is 50KW daytime 10KW directional At Night thats why you might barely Pick them up at night i think there is some major Nulls to the North to protect the 1070 in Ontario
>
> they have Rush and all the major conservative
> > talkers who consistantly pull big numbers in any market
> they
> > are in.
>
> They have Rush and that's it. 'XNT has the other
> conservative talkers that pick up the big numbers in other
> markets (Glenn Beck and Sean Hannity, for example). So,
> that's not really a fair comparison.
>
> If you're going after them, either you have to
> > entice some big names, or all you will be doing is running
>
> > 2nd & 3rd string talkers against proven winners. You have
> to
> > gear up for a major news operation if you are to be
> > believable.
>
> Basically, what you've said above is pretty true. How is a
> station expected to compete if their ownership won't even
> allow them into the game? That seems to be the consistent
> problem. It appears while the numbers are low, the station
> is actually making money. So, that being said, would things
> be different if they had a marketing budget? Do they have a
> marketing budget? My guess is probably not, judging from
> what I've read. It appears that if they were given some
> small measure of marketing, those numbers would start
> popping up. People for years have turned to WIBC because,
> well, there was no other option. Now, there is another
> option, it would appear, but no one knows that they have it.
>
> > The "Hell-fire and Brimstone" stations don't count as real
> > radio.
> >
> ALL radio stations count..no matter WHAT they program.
>
I'm sorry but NO...
The "stations" that don't even show up in the book -- the ones that are only interested in separating morons from their money, all "in the name of Jeeeeeezzzzzzzzzzzzzzzzzzuuuuuuuussssssssssssssssuuuuuuuuuuhhhhhhhh!!!!!" -- most definitely DO NOT count.
Selling salvation to the simple-minded is NOT real radio...period.
> > radio.
> >
> ALL radio stations count..no matter WHAT they program.
>
I'm sorry but NO...
The "stations" that don't even show up in the book -- the ones that are only interested in separating morons from their money, all "in the name of Jeeeeeezzzzzzzzzzzzzzzzzzuuuuuuuussssssssssssssssuuuuuuuuuuhhhhhhhh!!!!!" -- most definitely DO NOT count.
Selling salvation to the simple-minded is NOT real radio...period.
Re: Some Context Please...
> The Dead Horse: Self-fulfilling prophecy if you
> keep talking bout the Lord like that.
>
Good one.
I no longer fear Hell...I've worked for Cheap Channel.
> The Dead Horse: Self-fulfilling prophecy if you
> keep talking bout the Lord like that.
>
Good one.
I no longer fear Hell...I've worked for Cheap Channel.
- Status