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MY negotiates new affiliate deals

J

JayR

From Media Post:

MyNetworkTV Orchestrates New Affiliate Deals

When it launched three years ago, the network went market-by-market and inked stations to standard five-year affiliate deals, which were scheduled to run through 2011. Now, as the network adopts a new "hybrid" programming strategy, it's ripping up those agreements and asking stations to sign on for only a year starting in September.
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I wonder which stations will use this to bail out and go independent?
 
The way "MY's" numbers are? I'd say most of the non-Fox-owned affiliates will look for a way out.

The only way MY will ever survive is to stop pretending to be a network, and just fold the few good shows they have left into Fox's syndication division.
 
pabsungenis said:
The only way MY will ever survive is to stop pretending to be a network, and just fold the few good shows they have left into Fox's syndication division.
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They have good shows?
 
Read the whole article and you'll see that most of the execs they talked to liked the new strategy and planned to sign new deals with My Network TV. It does not look like they'll lose affiliates with this move. It's designed to give them more flexibility down the road.

My Network TV isn't going anywhere.
 
tested said:
My Network TV isn't going anywhere.
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That's putting it mildly. ;)
 
Most MYTV affiliates broadcast the network shows via a digital subchannels. For example WSYX DT broadcast MYTV on 6.2. If WSYX wants to change their deal with them they might show more This TV programming.
 
willcail said:
Most MYTV affiliates broadcast the network shows via a digital subchannels. For example WSYX DT broadcast MYTV on 6.2. If WSYX wants to change their deal with them they might show more This TV programming.
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No, most MNTV affiliates aren't running the network on digital subchannels. While this is common practice in small markets and some medium markets, the overwhelming majority of the public live in areas that are served by primary MNTV affiliates who broadcast the network's programming on their main channel.
 
TexasTom said:
willcail said:
Most MYTV affiliates broadcast the network shows via digital subchannels.
Click to expand...

No, most MNTV affiliates aren't running the network on digital subchannels.
Click to expand...

Let's not forget cable-only "My TV 8" in the Fort Myers market (which goes by the phony calls of WNFM).
 
52 MY TV Affiliates are digital sub channels.
35 MY TV Affiliates low power stations.

What 1/3 of MYTV affiliates are not on full service TV stations?
 
But the vast majority of the public lives in the top 30 markets. The largest market without a full-powered My affiliate seems to be Salt Lake City (35). That surprises me, by the way. If memory serves, I think that they had one ("My 24") and it went Spanish. After that, West Palm Beach (38) and Grand Rapids, MI (39) have class A (low powered) My affiliates. Once you get below that market size, the full-powered My affiliates become less and less common.

However, it also means that the top 34 markets all have full-powered My affiliates and almost 90% of the top 50 markets have them. Every single market with more than 1,000,000 TV homes has a full-powered My affiliate. Add it up and a lot more people in the USA have access to a full-powered My affiliate than don't.

So, although most My affiliates (in quantity) may be low powered or on digital subchannels; the majority of viewers in the USA are served by the full powered affiliates. If My lost every single digital sub and low-powered affiliate and kept only the full-powered ones, they'd still have more than 2/3 of their potential audience. And, that doesn't count full-powered My affiliates that are piped in via cable to smaller neighboring markets that don't have them.
 
Salt Lake City's My affiliate had been KJZZ, who then dropped it. It's actually now on full-service KCSG way down in Cedar City. So technically speaking it is full-powered, just that nobody in Salt Lake City can see it.

- Trip
 
willcail said:
52 MY TV Affiliates are digital sub channels.
35 MY TV Affiliates low power stations.

What 1/3 of MYTV affiliates are not on full service TV stations?
Click to expand...

Here's a key part of what I originally wrote:

the overwhelming majority of the public live in areas that are served by primary MNTV affiliates who broadcast the network's programming on their main channel.
Click to expand...

Start with the largest market in the country and start working your way down the list until you find a market where MNTV lacks a full power/main channel affiliate. By my count, you have to work your way down to Columbus, OH (market 32) before finding such a market.

While I don't have an exact count of MNTV affiliates, I'm pretty sure that over half (albeit maybe not much over half) of their affiliates are on the main channel of a full power station. And those affiliates, being in the largest markets, account for an overwhelming majority of TV households.
 
TexasTom said:
Start with the largest market in the country and start working your way down the list until you find a market where MNTV lacks a full power/main channel affiliate. By my count, you have to work your way down to Columbus, OH (market 32) before finding such a market.
Click to expand...

Oops, I missed Columbus! And, Salt Lake is now number 33; so numbers 32 and 33 lack a full power affiliate.

TexasTom said:
While I don't have an exact count of MNTV affiliates, I'm pretty sure that over half (albeit maybe not much over half) of their affiliates are on the main channel of a full power station. And those affiliates, being in the largest markets, account for an overwhelming majority of TV households.
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My point exactly. The vast majority of viewers have access to a full-powered My affiliate. So, you cannot just dismiss the "My" network as being a bunch of low powered stations and digital subs - that is not accurate at all in a business sense. Heck, if you look at a lot of the small markets, some even lack a full powered Fox affiliate.
 
MY TV program like they are a digital subchannel network. Some of those low power TV stations are being rebroadcast as digital sub channels.
 
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