My Network TV beats CW 3 weeks in a row

[arnoldevns]

Beating the CW for one week at Thanksgiving is one thing. It's an off week of viewing due to the holiday and very non-standard viewing patterns.

However, My Network TV beat the CW the week after Thanksgiving too. Now it has beaten the CW for 3 weeks in a row. Last week it beat CW by nearly a million viewers. (and yes, it was nearly 4 million viewers behind the next closest competitor Fox) It seems to me a trend may be developing.

http://www.google.com/hostednews/ap/article/ALeqM5i5YnhTMUXvR3Bg6c4AAbsfWDlvgAD9544K780

 

[TexasTom]

Right now, the CW is mostly showing repeats -- and that's been the case since Thanksgiving, which is the same time that MNTV pulled ahead in the ratings. It will be interesting to see what happens when the CW starts showing some new programs again...

 

[jal41]

I don't know what is more shocking...My Network TV beating CW...or NBC is in second place.

 

[Garrett]

Not only has MyNetworkTV been beating CW, the AP's David Bauder reports that MNTV is the only one of the 6 networks to actually show growth this season!
http://news.yahoo.com/s/ap/20081221/ap_en_tv/ap_on_tv_my_network_tv_2

With MNTV's growth, and Fox's track record, you just can't help but wonder if a certain set of TV stations owned by a certain bankrupt company from Chicago might just be thinking of a flip to MyNetworkTV...

 

[arnoldevns]

If I recall correctly, Tribune already has some My Network TV affiliates. I don't see them making a full-scale jump to My Network, but I can see where it would be far more attractive now than when the two networks started. As I've said before, My Network TV is a much better deal for local stations than the CW. The CW was demanding so-called "reverse" compensation from many affiliates and only 2.5 minutes an hour of ad avails in prime time. My Network had no compensation either way and an equal split of ad time. In theory, a local station could make more money with My Network TV even if the ratings were lower than CW. With the ratings up, it makes the deal even more attractive for local affiliates. My Network will never have real high quality expensive programming. But it's good enough to make it worth the while of many stations to stick with it.

 

[mjlarochelle]

Not only has MyNetworkTV been beating CW, the AP's David Bauder reports that MNTV is the only one of the 6 networks to actually show growth this season!
http://news.yahoo.com/s/ap/20081221/ap_en_tv/ap_on_tv_my_network_tv_2

Two years ago most of us including myself would never have thought MNTV would be doing this well. Back when it was a telenovela network many of us were predicting its demise.

With MNTV's growth, and Fox's track record, you just can't help but wonder if a certain set of TV stations owned by a certain bankrupt company from Chicago might just be thinking of a flip to MyNetworkTV...

Would FOX willingly give up MNTV affiliations on stations in cities like Chicago and New York?

 

[arnoldevns]

Not only has MyNetworkTV been beating CW, the AP's David Bauder reports that MNTV is the only one of the 6 networks to actually show growth this season!
http://news.yahoo.com/s/ap/20081221/ap_en_tv/ap_on_tv_my_network_tv_2

Two years ago most of us including myself would never have thought MNTV would be doing this well. Back when it was a telenovela network many of us were predicting its demise.

With MNTV's growth, and Fox's track record, you just can't help but wonder if a certain set of TV stations owned by a certain bankrupt company from Chicago might just be thinking of a flip to MyNetworkTV...

Would FOX willingly give up MNTV affiliations on stations in cities like Chicago and New York?

Two years ago I said that Fox would stick with MNTV for the long haul and change it if the telenovela thing didn't work. I was right. The reason is that they needed prime time programming for the stations they own that ran UPN programming. It is also for that reason that it seems highly unlikely that Tribune would be able to flip a bunch of their stations to MNTV.

I really think Tribune will go with inexpensive syndicated fare and sports to fill the holes if they ditch CW.

 

[Garrett]

Not only has MyNetworkTV been beating CW, the AP's David Bauder reports that MNTV is the only one of the 6 networks to actually show growth this season!
http://news.yahoo.com/s/ap/20081221/ap_en_tv/ap_on_tv_my_network_tv_2

Two years ago most of us including myself would never have thought MNTV would be doing this well. Back when it was a telenovela network many of us were predicting its demise.

With MNTV's growth, and Fox's track record, you just can't help but wonder if a certain set of TV stations owned by a certain bankrupt company from Chicago might just be thinking of a flip to MyNetworkTV...

Would FOX willingly give up MNTV affiliations on stations in cities like Chicago and New York?

Two years ago I said that Fox would stick with MNTV for the long haul and change it if the telenovela thing didn't work. I was right. The reason is that they needed prime time programming for the stations they own that ran UPN programming. It is also for that reason that it seems highly unlikely that Tribune would be able to flip a bunch of their stations to MNTV.

I really think Tribune will go with inexpensive syndicated fare and sports to fill the holes if they ditch CW.

Or, I could seem Tribune starting their own network using the resources of WGN America?

 

[Markxxx]

Would FOX willingly give up MNTV affiliations on stations in cities like Chicago and New York?

I'm not sure if I follow, FOX owns WWOR channel 9 in NYC and WPWR channel 50 in Chicago.

I wonder if FOX could somehow use football or other sports on MyNetworkTV?

 

[TexasTom]

Or, I could seem Tribune starting their own network using the resources of WGN America?

Considering that Tribune is in bankruptcy and looking to slash costs, I suspect that any sort of "home grown" network from Tribune would be a pretty sorry thing.

 

[arnoldevns]

For what it's worth.. this is now up to 6 weeks in a row now. One wonders if CW will turn the corner once normal post-holiday viewing patterns are re-established... or is this a permanent trend.

 

[JeeperOne]

Hi everyone:

Not only has MyNetworkTV been beating CW, the AP's David Bauder reports that MNTV is the only one of the 6 networks to actually show growth this season!
http://news.yahoo.com/s/ap/20081221/ap_en_tv/ap_on_tv_my_network_tv_2

Two years ago most of us including myself would never have thought MNTV would be doing this well. Back when it was a telenovela network many of us were predicting its demise.

While the novelty of an all-Telenovela network worked, something tells me that News Corp. KNEW that it wasn't going to work over the long haul, but nevertheless, they needed to throw together something in the interim until they could get all their ducks lined up in a row.

Well now that has happened. Add in the WWE, which they snatched from the CW and *VOILA* - A network that can now be called a competitor.

In fact, even if they had to settle for the UFC instead of the WWE, they still wouldn't be in a different position than they are right now. The only thing that would make them look better is if they got the network OTA rights to the UFC as well (Wouldn't that be cool, eh? )

With MNTV's growth, and Fox's track record, you just can't help but wonder if a certain set of TV stations owned by a certain bankrupt company from Chicago might just be thinking of a flip to MyNetworkTV...

Would FOX willingly give up MNTV affiliations on stations in cities like Chicago and New York?

New York - NO WAY WWOR is far too valuable because of its channel position (Channel 9). But Chicago might be a possibility though (Especially if they can somehow land Ed Ansin's WSVN 7 in Miami via either a trade or three-way transaction with a 3rd Party. We all know how FOX would just LOVE to get its hands on WSVN and make it a FOX O&O).

And WSVN is just one example.

As for Tribune flipping its other properties to MyNetwork TV, KWGN 2 here in Denver is practically all but sold to Local Media (Who owns current FOX affiliate KDVR 31) & even if it weren't, they could expect a MAJOR fight from Gannett for the MyNetwork TV affiliation as Gannett would love nothing more than to keep it right where it is - On KTVD 20 (The duopoly sister station to NBC affiliate KUSA 9).

Just my $.02 worth...

Cheers

Pat

 

[JeeperOne]

Hi everyone:

it seems highly unlikely that Tribune would be able to flip a bunch of their stations to MNTV.

I really think Tribune will go with inexpensive syndicated fare and sports to fill the holes if they ditch CW.

While I do agree that it's highly unlikely they'll flip a bunch of their stations to MyNetwork TV, let's also not forget they own (At least for now) the FOX/MyNetwork TV duopoly in Seattle, WA (Unless I'm somehow mistaken on that).

As such, cheap syndicated fare won't be the only options they'll use.

Plus, they still own the ABC affiliate in New Orleans (WGNO 26). They could go that route with some of their stations too (Why not? Remember when McGraw Hill practically thumbed it's nose up at NBC when given the chance to affiliate KMGH 7 with them back in 1995? As a result, KMGH signed with ABC & forced Gannett & KUSA 9 into accepting the NBC affiliation).

Again....Just my $.02 worth....

Cheers

 

[JeeperOne]

Or, I could seem Tribune starting their own network using the resources of WGN America?

What would they call it though?

Pat

 

[JeeperOne]

Hi everyone:

Would FOX willingly give up MNTV affiliations on stations in cities like Chicago and New York?

I'm not sure if I follow, FOX owns WWOR channel 9 in NYC and WPWR channel 50 in Chicago.

That they do.

I wonder if FOX could somehow use football or other sports on MyNetworkTV?

Not without getting seperate contracts for FOX & MyNetwork TV from the NFL.

As for College Football, they could put that on MyNetwork TV, but the big question is would they wanna risk shooting FSN & the Big 10 Network in the foot in the process? Me thinks not.

That said though, there's nothing precluding MyNetwork TV from having a specially-produced edition of NFL Total Access as they've done it ever since they dropped the Telenovela format until this year. In contrast, there's nothing precluding MyNetwork TV from having a specially-produced edition of Hot Stove from the new MLB Network either.

MyNetwork TV could also show some stuff from SPEED as well as look at securing network OTA rights to the UFC (The latter as I indicated in my earlier post).

And that may be just for starters....

Just my opinion....

Cheers

Pat