In my opinion local talent is what makes a radio station. When you get local talent that are actually active in the coummunities are in you get an audience and ratings. Just looks at the success of WBLK or WDKX in rochester. If all they did was just play music they would get half the ratings they get. Entercom needs to take that advice WLKK is a lost cause but for WTSS and WKSE hopefully they keep local talent on not syndicate everything
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My opinions on radio
- Thread starter CassChopper96
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A reminder that WBLK runs the syndicated Steve Harvey show in morning drive. Then at 6PM they run the syndicated XXL show. It would be great if local talent were "actually active in the communities." That would be ideal. Typically they aren't. No one sees them anywhere.
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Have you noticed that WBLK's rating have been slipping for a while now?
I do agree that there's a massive lack of promotion on the part of many, if not most stations. The lack of live promotions began long before Covid. Promotions staffs and budgets were gutted at most stations about the time that Farid said "We don't need sales people. We just need order takers. Radio sells itself."
I do agree that there's a massive lack of promotion on the part of many, if not most stations. The lack of live promotions began long before Covid. Promotions staffs and budgets were gutted at most stations about the time that Farid said "We don't need sales people. We just need order takers. Radio sells itself."
It's cyclical. A reminder that Farid hasn't worked in radio for about ten years.
I guess when you get $38-million to go away you stay away.
But thanks to you, his wisdom lives forever.
I meant WYRK
No matter how visible you try to be, personal appearances just don't go very far. It's possible to see people, but you'll tend to see the same people repeatedly. If that's how you put your finger on the pulse of the community, it might not be an accurate read.
And amazingly, they too run syndicated shows, such as Taste of Country Nights. Hasn't hurt them a bit.
I was not completely talking against syndicated programing. But each station needs some local talent. WTSS could go completely automated in the near future though
Why not? It's designed as a music-intensive station. The music is the star.
In cluster management, you need variety. So you have a few stations built around personality, and a few that aren't.
I actually think whether the talent is local or not is not the key but rather the inclusion of local information. That does not mean the talent has to inject local info but rather a part of the station's format in some form. I work for a station voice-tracked outside morning drive. Although the talent is not in town, they inject local information and locals think we're local and live.
they have been cutting staff for the past year. So it might happen
Those who fail to learn from history are doomed to repeat it. Too bad more of the people who have replaced him haven't learned from his mistakes.
There is nothing to learn from Farid.
And yet you continue to espouse many of his principles.
Not at all. He's an accountant. I never talk about accounting. I hardly ever talk about sales.
He was the CEO of a major broadcasting company. He was a lot more than an accountant, and his policies affected a lot more than bookkeeping. Let's not be disingenuous here. He was a poster child for corporate radio consolidation, "restructuring", and "cutting your way to prosperity." We all know how that worked out.
No, he was an accountant who got put in command of a major radio group without knowledge of the philosophy, spirit and creativity that is part of successful radio. He was the poster child for the Peter Principle, a person who had risen too high and ended up making lots of bad decisions because he was, well, an accountant and not a broadcaster.
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