MY SUGGESTION FOR STAR-94...........

[mouthoff]

Star should be what it's spent the last 20 years trying to be: Star! Hot AC with a warm and fuzzy morning show. I'd either move their afternoon show into mornings (and replace them with Kelly & Alpha, or build a show from the ground up. If they're going in a different direction, they'd need to change their name and brand.

The real opportunity here is for Dave FM. They should hire Jimmy Baron and Leslie Fram to do mornings (although I here she's going to make an announcement this week). They would pull shares from a couple of stations and muffle the buzz from other market changes.

Trust me on the latter move, it would be huge.

 

[tcsnrayp]

They should hire Jimmy Baron and Leslie Fram to do mornings (although I here she's going to make an announcement this week).

Uh, yeah. Quite an "announcement". She is now pd of WRXP New York.

 

[jabba17]

Some ideas:

1) Soft AC, to fill Peach's void.
2) WMAX and Cox (with Point, etc.) have proven that you can't make a station out of just 80s pop. So, why not pick up where True Oldies leaves off? Late 70s through the 80s, maybe into the early 90s--no currents. Cox's Point stations have moved to this format. Of course, you're going to have a lot of overlap with B98.5 if you go too AC (which IMO was the downfall of WMAX). So go harder.
3) Alternative--the stuff too hard for Dave and too soft for Project. Maybe do some 70s-80s new wave too--like 99X did when they first flipped from Power 99. Basically a hard AAA--harder than Dave--or an alternative AOR.

Regarding options 2 and 3, both Star and B98.5 had success with their all-70s or all-80s weekend nights from 10-15 years ago. Why not try it again?

Of course, none of these options are the least bit compatible with a station aiming to be CHR.

 

[burksy]

They'll keep meandering along until they know for sure what the morning mess will do.

...As Star sounds more like Q everyday, is anybody else waiting for Star to start a "What's that smell" promotion like me? Haha