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my take

O

oasisrulz

Guest
Although we all keep hearing by the urban crowd that Philly is not a Rock town....don't believe the hype, Philly is indeed a rock town....kudos to RFF once again and the other rockers all holding their own....with limited crowd pleasers. Why doesn't someone finally take on OGL; why! why! why!....Could you imagine if WHAT had a signal you could listen to, or move over to the FM band ala 97.5....do I hear explosion....nuff said....
 
WHAT on 97.5? No, it's not an explosion, it's a toilet flushing you hear...fewer listeners than they already have, and with worse demos.
 
I think this book is the first time WOGL came in first? It seems like the transition from Oldies to Classic HITs has done well. I would have preferred that they keep the older songs in the playlist.
 
Based on the thread title, I thought this was a thread about 106.1... then again, it very well could be, if you think about it...
 
Philly is,and always has been, a Rock town. It takes 6 or 7 Urban stations to have 'more listeners' than 3 Rock stations. If not for Radio One creeping from frequency to frequency like mutated kudzu there would still be a true modern rock station on analog FM.
 
That is so true.. R1 blew up Y not because of ratings, we all know why...its not their thang.....Back to WHAT, I do think if they moved the format to 97.5 it would be nothing but good ratings, they can take on OGL, not head on, but in a strange side way, with better oldies, not the stale 200, plus they can keep the Standards over 50 crowd. If GM had the nerve to do it, they would be in great shape...I do think 97.5 could pull over a 4.0 which is much better than what they have now, is it so bad to have most listeners over 40...and they can keep the Christmas music that they did so well with last year....They would increase the listener base they have now, plus add the audiance that is tired of OGL, even grab the old JJZ crowd, its a win win situation...
 
oasisrulz said:
Back to WHAT, I do think if they moved the format to 97.5 it would be nothing but good ratings, they can take on OGL, not head on, but in a strange side way, with better oldies, not the stale 200, plus they can keep the Standards over 50 crowd. If GM had the nerve to do it, they would be in great shape...I do think 97.5 could pull over a 4.0 which is much better than what they have now, is it so bad to have most listeners over 40...and they can keep the Christmas music that they did so well with last year....They would increase the listener base they have now, plus add the audiance that is tired of OGL, even grab the old JJZ crowd, its a win win situation...
Click to expand...

If I owned a station and had to pick between a 4.0 with a mostly 50+ crowd or a 1.5 with a mostly 18-54 audience, I'd take the 1.5. No one in a big city is going to put standards on FM.

The unhappy WOGL audience is relatively very small and the WJJZ audience is gone and will probably never regroup. Standards on FM would not be a long-term success (Tampa has a standards/soft AC station on FM... it's #1 12+ with double digit numbers but it's 14th in billing).

You'd have a much better chance of seeing ESPN move from 950 to 97.5 then standards on FM. Sports on FM is probably the next format change you'll see in Philly.
 
A 4.0? Give me some of those meds for the day standards pulls a 4.0 anywhere outside of nursing home row along City Line and Belmont.

If people didn't like WOGL all that much, they wouldn't tune in. This idea that there's some large disgruntled audience being forced to endure WOGL is pretty laughable.
 
That is what its all about, a large audiance tired of what is being forced fed on OGL, but when you are the only game in town you have the audiance by the (FILL IN BLANK), with no where else to go....where would they go if they did not have MC, internet or Satellite, Ipod or recorder, nowhere, OGL's horrible playlist is better than nothing at all to most average listeners.....and you can see with the upward trend of WHAT people are tuning them in, with their small radius...just to get away from OGL.....would you dispute if 97.5 had a playlist ala WMID plus the jocks and Standard tunes of WHAT they would not rate high....I say yes....
 
If they didn't have iPods or the Internet or Music Choice or satellite...um, they do have them, in large numbers. Pretty much anyone all that fed up would have left already with the multitude of choices available. Your dislike does not prove it's a widespread opinion.
 
This was the first and only time WOGL has been number one, and it's not the culmination of the effects of its transition from Oldies to Classic Hits.

The reason, according to some analysts, is... necrophilia?

WOGL plays more Michael Jackson than any other station, even the urbans. Let's see whether their No. 1 status holds up in the next book, after the temporary rise in interest in all things Jacko, spiked by his death, has died down!
 
I was as surprised as anyone to see OGL in the top spot. My hats off to them, whether this is short lived or becomes a longer trend. I would be even more surprised though if it was as a result of MJ's death. I just can't see MJ music lovers saying "Oh God, I have to listen to WOGL, the oldies station, so I can hear Thriller!!!"

PS - What is an "audiAnce"? And how is OGL forcing this audiEnce to listen? Maybe YSP should take notes and try and find an audience that is forced to listen to their programming.
 
imhomerjay said:
A 4.0? Give me some of those meds for the day standards pulls a 4.0 anywhere outside of nursing home row along City Line and Belmont.

If people didn't like WOGL all that much, they wouldn't tune in. This idea that there's some large disgruntled audience being forced to endure WOGL is pretty laughable.
Click to expand...

Well you can laugh, but I've spoken to many, many many people, many times about WOGL. These are people that have listen to WOGL for years. And they are ALLLLLL fed up with the s..t the station is playing. Because you own a radio station doesn't mean you love radio or music. It's an Investment. And they, like I've been saying for years,are going with the people with the most disposable Income. And that is the younger audience.And let's bring on the advertisers who targets this audience.$$$$$$$$$$$$$$ They don't view people 50 on up as a viable audience that will boost their bottom line. THEY'RE WRONG.
 
doowopvault said:
Well you can laugh, but I've spoken to many, many many people, many times about WOGL. These are people that have listen to WOGL for years. And they are ALLLLLL fed up with the s..t the station is playing. Because you own a radio station doesn't mean you love radio or music. It's an Investment. And they, like I've been saying for years,are going with the people with the most disposable Income. And that is the younger audience.And let's bring on the advertisers who targets this audience.$$$$$$$$$$$$$$ They don't view people 50 on up as a viable audience that will boost their bottom line. THEY'RE WRONG.
Click to expand...

WOGL cares about people over the age of 50. Once you hit 55 and up, not so much (especially once you escape the 35-64 demo)... the 55+ crowd just makes their 6+ numbers look better.

WOGL is grabbing almost 1.5 million listeners. If you've spoken to "many, many" people (20,000? 30,000? 50,000? relative to their cume) who are fed-up with the station, shouldn't they not be #1?

And yes, radio is business. If you want to be successful in radio, you program to the biggest audience you can attract. If that means you play the same 300 songs over and over, that's the line you walk between to attract advertisers and attract an audience. If you could get 1.5 million listeners and millions of bucks in revenue by playing obscure "oh wow" oldies from the 1950s, someone would be doing it.
 
The number of advertisers looking for the 55+ audience, and the money they have to spend, simply isn't enough for most bottom lines today. That isn't WOGL being wrong; it's WOGL and most other stations looking at the reality of the situation. Even if the advertisers themselves are wrong, and that's far from clear-cut, it isn't the stations that are going to change it. Committing financial suicide is hardly smart business.
 
People who want WOGL to play music from the fifties are NUTS. Let's make this simple, and use 1959 as an example.That is 50 years ago. When WOGL signed on as an oldies station in 1987...the were playing songs from 1959. A lot of songs from 1959. From 28 years earlier. Today, 28 years earlier is 1981.

So if someone wanted to hear a song from 1959 now on WOGL, it would be like them playing songs from 1937 when they started. 1937. THAT is funny. Wanting WOGL to play songs from the fifties is hilarious. They have obviously "figured it out" over the years and hve grown with the times. They have re-branded over the years, and it has paid off.
 
So nice to see some people understand basic math and the reality that it's not 1987 anymore. :) At least there are a few more rational folks out there.
 
The only dose of fifties music that you are going to hear on WOGL is on Sunday nights, 9-12, with Harvey Holiday. Tune in and enjoy! (or subscribe to Sirius XM)
 
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