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my take

I am still waiting for the return of the WCAU call letters to 98.1. Now is a good time to ditch WOGL since 98.1 is obviously not oldies anymore. WCAU-FM or AM is not in use anywhere. What are they waiting for??
 
Rick_E said:
I am still waiting for the return of the WCAU call letters to 98.1. Now is a good time to ditch WOGL since 98.1 is obviously not oldies anymore. WCAU-FM or AM is not in use anywhere. What are they waiting for??

Not oldies? Let's see, songs from the '50's and '60s were roughly 20-40 years old when WOGL debuted. 20-40 year old songs today are roughly from the '60s through the '80s. WOGL is playing songs from...oh yeah, the '60s through the '80s. In other words, the exact same vintage songs. If a 1967 song was an oldie in 1987, a 1987 song was an oldie in 2007.
 
Ok....I should have been more clear.....they are not calling themselves Oldies 98 anymore, why keep the matching calls, especially if WCAU calls are available....of course what they are playing are oldies/classic hits/songs from yesteryear/songs you grew up with......etc........but since the 50's/60's were branded 'Oldies' first, people who were around when this happened tend to still associate the 50's/60's to the 'Oldies' brand.....I guess that is why the Oldies name is being dropped by stations who moved forward with their selected years of music.

(and.....yes, I know Oldies 99.9 in Allentown is the Hawk now and still retained their 'Oldies' call letters of WODE...another station who should change their calls)
 
Rick_E said:
I am still waiting for the return of the WCAU call letters to 98.1. Now is a good time to ditch WOGL since 98.1 is obviously not oldies anymore. WCAU-FM or AM is not in use anywhere. What are they waiting for??

Didn't CBS sell the WCAU call letters to NBC when they sold channel 10? Wouldn't CBS have to ask NBC's permission to ues WCAU on either AM or FM, sort of the way Greater Media asked someone to use WBEN-FM?

I was a freshman at Trenton State College the day WCAU-FM went away. Came back to my dorm room and my roommate had the radio on and I couln't figure out why he was listening to oldies.
 
Yes, CBS can't just put them back on, but the fact is it really doesn't matter. People are obviously tuning to 98 whether they call themselves Oldies 98 or WOGL. They've successfully transitioned to using the call letters, so why--even if WCAU were available to them with no complication--waste the time and effort they've invested for something that makes no difference?
 
Analysts and industry experts should look at what else is on the dial. I know people in all age groups who listen to WOGL by default. They don't love the station... there's just nothing else for them to listen to.

Other than leaving their radios off and moving on to CDs and MP3s, which many have already done, 98.1 ends up being a tolerable alternative for the disenfranchised. As long as the rest of Philly radio is what it is, I would expect WOGL to continue its current success.
 
Seems to me that WOGL's thrive to the top spot all started once WBEB shut down its Internet stream...
 
I do not buy into the argument that people listen to WOGL just cause its the only game in town. There is alot of choices today. You have satellite radio, internet radio, cable radio and even HD radio. There are plently of places for people to go to hear the music they want to. And you can download songs from itunes at a cheap price copy them over to your ipod and literally make your own radio station. I think the reasons stations like OGL are doing well is because today's hit music is seriously lacking. Top 40 music is dominated by rap. Country music is fast becoming the new top 40 especially in rural and suburban areas.

As far as WOGL changing its call letters correct me if I'm wrong OGL stands for "Old Gold" When they came on in 1987 their playlist consisted of songs from years 54-74. The most recent songs they played were about 14 years old. Now their playlist is from years 64-85. The most recent songs they are playing are 24 years old on average. So if anything their music is playing older music now. IMO the call letters WOGL are very approporiate for the station. I think that people who grew up in the 70's and 80's considered oldies and solid gold music from the 50's and 60's. Now the music we listened to as kids is considered oldies. It can make you feel old.

I think changing the call letters to WCAU makes no sense. That was then this is now. And if you like the hot hits jingles, check out Steve MvcVie's website. Paul O'Steen also has a hot hits website.
 
I don't believe NBC will permit CBS to reuse WCAU for their AM or FM stations. If they were in another city perhaps like WBEN-FM in Philadelphia and the original WBEN-AM in Buffalo, NY.
 
I'm 58, so no radio station cares if I ever listen. That's their choice. I don't like the boring sound of the same 150 songs that is now WOGL. I am not forced to listen. That's my choice. When I want oldies, I listen to my ever expanding CD collection, or now that I've got high speed internet at home, I listen to oldies online. I sometimes listen to WSOX 96.1 Lancaster also when I can pick it up clearly.
 
DToTheJ said:
Seems to me that WOGL's thrive to the top spot all started once WBEB shut down its Internet stream...


Do the PPM's register time spent listening to an internet stream?
 
Wil said:
DToTheJ said:
Seems to me that WOGL's thrive to the top spot all started once WBEB shut down its Internet stream...
Do the PPM's register time spent listening to an internet stream?

Yes, if the stream is encoded (most radio station webstreams are). Only a few have shown up in the Arbitron ratings since PPM has gone into effect (although I'm sure a station's internet stream could show up in the ratings in a diary market if enough diarykeepers wrote it in). I believe all the rated internet streams in various makets have rated below a 1.0 share so far with weekly cumes of 10,000 to 100,000 (depending on market size), including WBEB before their stream was shut down a few months ago. For example: in New York, webstreams for WLTW, WHTZ, WCBS-FM & (I think) WKTU & in L.A. webstreams for KOST, KRTH & (I think) KBIG have shown up in various Arbitron Ratings Reports. With the meter distribution being lower than the diaries were, it may take only a very few meter-carriers who listen to a webstream to make a dent in the Arbitron Ratings Reports.
 
Wil said:
DToTheJ said:
Seems to me that WOGL's thrive to the top spot all started once WBEB shut down its Internet stream...


Do the PPM's register time spent listening to an internet stream?

Yes, but they register it and rate it separately from listening to the station on the air, because the stream is not a 24/7 simulcast (due to different ads).
 
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