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MyCountry 96.1 WJVC Ratings Climbing

B

Barry

The half year old country station's overall ratings have climbed to 2.7 in June. This is despite the fact that they have a poor to nonexistent signal in most of Nassau County.
JVC Broadcasting really really needs to get hold of something that will get them a stronger signal into Nassau County and at least a decent chunk of Queens. I think WIGX 94.3 would be suitable, if Barnstable is willing to sell. WIGX, with its 90's format, has had its ratings decline to .9. It does not have a great signal, but does reach more of western LI than WJVC.
 
I can't ever recall a time when a signal east of William Floyd cracked a 2. I don't think Party in its heyday did that well.

Opportunity lost for Barnstable. Country 94.3 & 96.1 would have been really cool. When I was up on LI 2 weeks ago, I can't tell you how many stores had 96.1 on, I was shocked (stores as far west as Sayville and Holbrook had it on, as well as stores in Riverhead).
 
WCTO 94.3 had some very good numbers when they were 'Beautiful Music'. Maybe, they should go back to that. Anybody remember the 52 minutes of music guarantee. very relaxing...
 
How is it an opportunity LOST for Barnstable. They had country at 94.3. My understanding is current management couldn't stand country, that the station was holding its own billing wise, but was jettisoned anyway. An old pro in the business told me managers do what they want, not necessarily what will do best in the market. We all think that whatever we like the most should be on the radio. Managers make decisions on research, billings, and trends. Personally I think barnstable just BLEW it when they killed Country 94.3. Neither you no I nor radio station managers always make the right decision, and of course it's easier to criticize in hindsight.
 
I welcome MY LI Country 96.1 both Terrestrial and online.

The station itself is very promising to Country Music fans throughout Long Island.
 
If the 94.3 stick is still along the LIE in Brentwood, they've got one of the locations closest to the population center of the market. Only WBAB (and maybe B-103) might be closer to that status.

WJVC can't be reaching as many sheer people with their signal.

The traditional indictment has been that 94.3 has a poor reach because of New Haven and Asbury Park. But K-Joy is chugging right along despite similar conditions vis-a-vis Danbury and New Brunswick, no?

Out here in NE PA, six stations have combined for a wicked upward trend in the Scranton/Wilkes-Barre book under the aegis WGMF. It's an Oldies simulcast with two AMers and four FMs and translators. Seems as though a Long Island Country simulcast on 96.1 and 94.3 might crack a 5.0 irrespective of whom owns 94.3.

Two questions :

1. I know there are exceptions in the top fifty markets. Is Nassau-Suffolk a PPM book?

2. If so, are any of those Long Island-gauged PPMs issued in Queens, Brooklyn, etc?
 
StveGreenPA said:
Two questions :

1. I know there are exceptions in the top fifty markets. Is Nassau-Suffolk a PPM book?

2. If so, are any of those Long Island-gauged PPMs issued in Queens, Brooklyn, etc?
Click to expand...

Nassau-Suffolk is a PPM book on its own, and it is also part of the New York City PPM book.
 
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