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Myrtle Beach, SC (April 1, 1983)

T

TR1968

from Sun-News via Newspapers.com

Cox
Myrtle Beach/Conway/Myrtle Beach AFB
2 HBO
3 WWAY-ABC Wilmington
4 WGN Chicago
5 WCSC-CBS Charleston
6 WECT-NBC Wilmington
7 SC ETV-PBS (WITV 7-Charleston, WHMC 23-Conway, WJPM 33-Florence)
8 WPDE-ABC Florence
9 Weather/Messages
10 WIS-NBC Columbia
11 WTBS Atlanta
12 CNN2/Cox 12 (includes local news headlines at :54)
13 WBTW-CBS Florence
17 ESPN
18 WOR New York
19 MTV
20 Nickelodeon
21 Spotlight

Clearview
Surfside/Garden City/Murrells Inlet/Pawleys Island/Secastee/Litchfield
2 SC ETV-PBS
3 WWAY-ABC Wilmington
4 HBO
5 WCSC-CBS Charleston
6 WECT-NBC Wilmington
7 Weather/Messages
8 CBN
9 Satellite News Channel
10 WPDE-ABC Florence
11 WTBS Atlanta
12 WCIV-NBC Charleston
13 WBTW-CBS Florence
16 Cinemax
17 USA Network
18 The Movie Channel
19 Nickelodeon
20 CNN
21 ESPN
22 MTV

Jones
North Myrtle Beach/Atlantic Beach/Briarcliffe
4 ESPN/HBO
5 WGN Chicago
6 WECT-NBC Wilmington
7 SC ETV-PBS
8 WWAY-ABC Wilmington
9 WPDE-ABC Florence
11 WTBS Atlanta
12 CNN
13 WBTW-CBS Florence

Horry
Forest Brook/Cypress Creek/Tarpon Bay/areas west of Intracoastal Waterway
2 HBO
3 WWAY-ABC Wilmington
4 WTBS Atlanta
5 WPDE-ABC Florence
6 WECT-NBC Wilmington
7 ESPN
8 CBN
9 WGN Chicago
11 WUNJ-PBS Wilmington (UNC TV)
12 SC ETV-PBS
13 WBTW-CBS Florence
 
Up until 1982, Horry County was actually part of the Wilmington market, and WWAY had an office in the old Flatiron building in downtown MB, with the logo prominently displayed on the building. The emergence of WPDE in 1980 was the catalyst for forming a larger Florence market (WWAY pitched a fit when WPDE got the ABC affiliation), as before then, only CBS was available locally, and viewers had to rely upon adjacent markets for full network programming. In the analog days (and maybe still today), Wilmington and Charleston stations were actually easier to receive with a halfway-decent rooftop antenna, as they had an almost-total path across water and low coastline, whereas Florence signals have to travel over 70 miles of swampland from the sticks at Hamer SC. FMB is a weird market because all of the stations have basically morphed into Myrtle Beach stations, yet the transmitters are still far from the centers of population in Horry County (WMBF excepted). It is a "long" market with a lot of real estate to cover, kind of like Bluefield-Beckley-Oak Hill-Lewisburg with far less challenging terrain.

As late as 1996, WSFX had a sales office in MB, and I know because I took them a resume.
 
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