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Myrtle Beach

AMRocks

AMRocks

Does Arbitron do ratings for Myrtle Beach? Just curious because Eastland has decided to start up in the market.

radioinsight.com

Eastlan Ratings To Add Five New Markets

Eastlan Ratings has announced it will begin measuring five new markets starting this fall. Joining Eastlan's ratings measurement will be
radioinsight.com radioinsight.com

Eastlan Ratings has announced it will begin measuring five new markets starting this fall.
Joining Eastlan’s ratings measurement will be Bryan/College Station TX, Burlington VT, Montpelier/Barre VT, Myrtle Beach SC, and Savannah GA. The measurements come with agreements from station groups including Dick Broadcasting, Hall Communications, Morgan Murphy Media and Vox AM/FM/Digital.
 
vchimpanzee said:
I looked up ratings yesterday and WEZV wasn't listed. It's a shame we can't see a station's numbers if that station doesn't want to be in the list.
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Not a question of if they want to be on the list, but whether they want to pay to be displayed in the public numbers. Apparently not.

That happens often with smaller owners. They don't see it as necessary to subscribe to ratings services (which can be quite expensive). However, 94.9 The Surf is back to subscribing after holding out for a number of years. And their overall 'vanity' ratings actually look really good. Currently #4 of subscribing stations. Good for them, it's actually one of my favorite streaming stations.
 
I don't really like The Surf but it's the one station I can be sure will play music I can at least stand.

Hank isn't what I'm in the mood for unless I am in the mountains, and it's not quite "classic" enough.
 
I know my beach trip won't be this week. Clouds and rain all week. I'm waiting for a sunny week. Last week might have been fine except I want to go down on Monday, and not on a day when I can't go to the library and get online.
 
Patrick 29582 said:
I enjoy the old school sound of 94.9 but not the AM sound quality.
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Hadn't noticed that. But I was able to stay with the station the whole time I was there this year when I was in the car, and from Marion on the way there and to Bennettsville going back home (WRBK's Society Hill satellite wasn't working). Maybe the music is better, or maybe I'm used to it. But I did hear rap, as gentle as it is possible for rap to be. "I Can't Go for That" was sampled.

I don't know if DJ Heavy The Truth is new. I mostly heard Jim Quick (Best Day Ever) until I was ready to go home and then of course it was Jim Morgan. I wasn't in the car when the Mystery Song was revealed, or maybe I was sampling the other stations. I didn't try other stations as much this year. There was lots of trivia and songs from 1974.

The Surf was doing live broadcasts from some event. I think that was just Jim Quick. There were interviews. The station obviously targets seniors because they have all these commercials for doctors and they mention seniors. I wish there was an easygoing station for seniors, though.

WNMB was all talk. Spanish talk, but I didn't hear Regional Mexican music at the times I tried it.

My favorite breakfast place was playing Easy (doesn't quite live up to the name). They never did before. It was Star when there was Star, or Sunny.
 
I've heard Sinatra twice on The Surf over the years. Since 2017 it is the only station that would even bother with him. Jim Morgan was giving away tickets to some show where the singer was like Sinatra, and he said he liked Sinatra, and he did play a Sinatra song. But that's not typical. I did hear two or three standards but they weren't played like standards. All high energy R&B.

Oh, the winner of the tickets had to identify the theme from "Barney Miller". Which was said to me the most realistic of the cop shows.
 
vchimpanzee said:
Hadn't noticed that. But I was able to stay with the station the whole time I was there this year when I was in the car, and from Marion on the way there and to Bennettsville going back home (WRBK's Society Hill satellite wasn't working). Maybe the music is better, or maybe I'm used to it. But I did hear rap, as gentle as it is possible for rap to be. "I Can't Go for That" was sampled.
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That would most likely be "Sunrise" by Simply Red. They're a blue-eyed soul band out of England that's been around since the late 80s. And while they did use the Hall & Oates sample on that song, they are definitely NOT rap. Mick Hucknall is more of a soulful crooner. And it is an example of how creative The Surf is in finding more recent songs that might not fit the strict definition of "Carolina beach music", but just sounds good in the mix. Another example is turning a recent Keith Urban album track into one of their most-requested songs. One reason that I like this station - they're not afraid to do their own thing, and to modernize it. And they're a rare station that gets a lot of mileage out of playing local bands (of the beach music variety - funny to think of them as an "indie rock" station).

vchimpanzee said:
I don't know if DJ Heavy The Truth is new. I mostly heard Jim Quick (Best Day Ever) until I was ready to go home and then of course it was Jim Morgan. I wasn't in the car when the Mystery Song was revealed, or maybe I was sampling the other stations. I didn't try other stations as much this year. There was lots of trivia and songs from 1974.

The Surf was doing live broadcasts from some event. I think that was just Jim Quick. There were interviews. The station obviously targets seniors because they have all these commercials for doctors and they mention seniors. I wish there was an easygoing station for seniors, though.
Click to expand...

DJ Heavy's been around a couple years or so. I think he was a friend of Jim Quick. And the station does do a live broadcast every Friday afternoon during the warmer months at a local beach bar/restaurant, near the studio. They also do a club remote on Wednesday night, with live DJs (no mixin, though). Funny to hear them call on everyone to tip their bartenders and to try a delicious fried bologna sandwich.

And yeah, this station does skew old, Jim Morgan's show definitely does. Shaggers are a mostly aging crowd, and the playlist goes all the way back to the 50s. But I get the feeling they're at least trying to appeal to younger folks like Gex X and millennials who like the whole upbeat retro vibe (I'm in my mid-50s, so I might be part of the younger end). Quick, Heavy and Old Soul Cole bring a bit more energy the rest of the day.
 
Silly me, I should have linked the songs I mentioned.

First, the Simply Red track, with a very familiar sample:


And next, an obscure Keith Urban album track that was rediscovered a few years later by local beach music club DJs and The Surf. It turned out to be one of the biggest hits of the year on that station. Kind of a throwback to a time when radio stations began discovering their own "viral" hits in the pre-internet era (which was kind of a thing with CHR stations during the 80s).

 
I wouldn't have called The Doobie Brothers beach, but a song of theirs about New Orleans was played. Whichever DJ was on said it was good to hear them again.
 
Fighting Irish said:
Silly me, I should have linked the songs I mentioned.

First, the Simply Red track, with a very familiar sample:

Click to expand...
I can't be absolutely sure whether that's the song. But you are correct that no one was rapping. Sound quality may not have been that good if that was it, but there is a difference between singing and rapping.

Will Smith just had a birthday and the Associated Press still calls him an actor and singer. He is a rapper! He once said when accepting a Grammy that it's ironic he got one because he says he can't SING.
 
Goodness I never considered Carolina Gold a loud station. I think the hardest rockin' song I ever heard was Hearts "What About Love", but that's a long way from loud.
 


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