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Mystery Solved
- Thread starter Element9
- Start date
There was no other.......
The good folks at WKBW used that line for years but it was a tease, so to speak, as they never mentioned nor intended to indicate any other great radio station...... If you go to
WKBW online you can find out directly.
The good folks at WKBW used that line for years but it was a tease, so to speak, as they never mentioned nor intended to indicate any other great radio station...... If you go to
WKBW online you can find out directly.
Sounds to me like WBTA is staking a claim! With the state of AM these days, it's entirely possible. It has to be a better station than 'KB these days.
And once again, Jeff Kaye's programming genius is validated.
I joined a FB group called "Pop Jocks", and it's AMAZING to me, how long the copycatting and stealing ideas has gone on in this business. How many stations were "The Good Guys" after WMCA? Or like WABC, "The All-Americans"? Or were patterned after RKO/Drake?
I've seen a couple other stations refer to their air talent as "VIPs". Or describe a recent add as a "Hot Prospect". (WABC was one of them). Much of what 'KB did - even before and after Jeff Kaye - is original. Today when everything's on the web, you can see how rare it was to be original.
I joined a FB group called "Pop Jocks", and it's AMAZING to me, how long the copycatting and stealing ideas has gone on in this business. How many stations were "The Good Guys" after WMCA? Or like WABC, "The All-Americans"? Or were patterned after RKO/Drake?
I've seen a couple other stations refer to their air talent as "VIPs". Or describe a recent add as a "Hot Prospect". (WABC was one of them). Much of what 'KB did - even before and after Jeff Kaye - is original. Today when everything's on the web, you can see how rare it was to be original.
I have a grade school memory of a KB promotion in the early 60's. It was Christmas time, and if you incorporated "KB" or "WKBW" into your outdoor decorations, someone from the station could knock on your door and award you cash. There were several KB-decorated houses on my street.
That was pretty original. I just can't imagine listeners buying into such a promotion today!
Nick Seneca
That was pretty original. I just can't imagine listeners buying into such a promotion today!
Nick Seneca
KDAL in Duluth, MN ran exactly that same promotion in the late 60's. If I recall correctly, they dressed their door-to-door man in a Santa Claus suit and called him the "KDAL Radio Santa." And plenty of people did decorate for it!
I'd bet WYRK or BEE could do it...when you're the heritage station that is perceived by your P1s as having "inside access" to their favorite artists, the buy-in is easier. But that kind of brand equity is earned...never given. Not today anyway.
Chas108, I seem to remember reading somewhere in recent years that WABC, before they used "The All Americans" actually used the term "Good Guys" before it was picked up by WMCA.
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