Re: Passion and Entertainment Value - Keys to Success for Liberal Radio
> > The "Blue" in Detroit is mostly in the collars worn by
> union
> > members. Organized labor turns out the vote for the
> > Democrats, but beyond the historic affiliation between
> labor
> > and the Democratic Party, the rank and file tend to be
> > neo-con at heart.
> >
> Detroit has a large African American population and, Mark
> Riley aside, AAR does not really go for that demo. An
> african American talk station might make more sense there.
> As for the union folk- not really your upscale college
> educated demo that seems to like AAR the most
*IF* it is true that mostly upscale college folks listen to "Air America" and liberal talk radio in general, then liberal talk radio will never get the ratings than it COULD get. Liberal talk programs need to appeal to EVERYBODY - conservatives, blue collar union Democrats, farmers, truck drivers, etc. etc.
Programmers should always assume that listeners know absolutely nothing about current politics or history. Entertainment value and passion are the keys to keep people listening. People want to be entertained while they are informed. NPR, PBS, Pacifica programs, and certain Air America programs (esp. the Majority Report) are very low on entertainment value. In contrast, Randi Rhodes (AAR), Mike Malloy (AAR), Ed Schultz (Jones), Alan Colmes (FOX), and others present liberal viewpoints with energy and passion. And the most passionate of all? Rev. Ray Talliaferro/KGO n/t 810, of course!
