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NASCAR trumps Baseball??

R

RadioFanBoy

It was announed during the Atlanta Braves vs. Phillies game on FOX that once it began, the rain-delayed Yankees-Red Sox match up would be seen in it's entirety.......on FX! This I guess, so not to cut into the coverage of the NASCAR Sprint Cup which starts at 7pm Eastern. Does NASCAR have a bigger draw than Baseball, or is there just more sponsor money involved?
 
So what? They take an event that nature caused to be delayed and will still air it elsewhere, and then keep the event they originally had scheduled running. Makes business sense.
 
I just find it facinating that what began as a regional-only East Coast telecast, suddenly gets served up for a national Cable TV audience. Isn't this something of a first?
 
Well it is Yankees and Red Sox and everyone knows that those are the only important games and everybody wants to watch them play.
 
RadioFanBoy said:
It was announed during the Atlanta Braves vs. Phillies game on FOX that once it began, the rain-delayed Yankees-Red Sox match up would be seen in it's entirety.......on FX! This I guess, so not to cut into the coverage of the NASCAR Sprint Cup which starts at 7pm Eastern. Does NASCAR have a bigger draw than Baseball, or is there just more sponsor money involved?
Click to expand...

Both. NASCAR races on FOX average about 2.5x the average audience for Fox Saturday Baseball.

As far as the ads, the same MLB ads air on all the regional games, so even if one game is delayed or goes extra innings, all the paid for ads have been shown on Fox by the 7:45 drop-dead time to go to NASCAR. Fox guarantees NASCAR ad buyers national clearance. They can guarantee that because their contract with NASCAR (as does TNT's and ESPN's) that no Sprint Cup race can be moved or pre-empted on a national level for anything other than a National News emergency.

That's the main reason NBC didn't re-bid on NASCAR when their last contract was up, NBC had picked up the NFL deal and wasn't willing to risk a race cutting into Football Night in America or Sunday Night Football. It's also why you never see ESPN schedule any live event before a Sprint Cup telecast.

ESPN's contract for NASCAR Nationwide Series racing does not include that provision and you regularly see Nationwide races start on ESPN Classic during the fall when college football telecasts run long.
 
Complain if you want, but at least the NASCAR on FOX team was nice enough to give updates every inning.

And, as was said above, the NASCAR Sprint Cup TV contract is complicated.
Events like this are the reason why ABC shifted all but three races this season to ESPN.
 
RadioFanBoy said:
I just find it facinating that what began as a regional-only East Coast telecast, suddenly gets served up for a national Cable TV audience. Isn't this something of a first?
Click to expand...

It's not as though they could practically split the feed on FX to only those regions. Sometimes the weather intervenes.
 
Seltzer said:
It interrupted the 5000th airing of "Maid in Manhattan".....No great loss there...
Click to expand...

It'll air again, as FX's schedule is an endless loop of Walk The Line, Ray, As Good As It Gets, and Maid In Manhattan. Or at least it seems that way.
 
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