Re: Cumulus confirms WNSH 94.7 and National Brand beyond Radio
Wonder what they'll do in Des Moines, where they own TWO country stations.
Wonder what they'll do in Des Moines, where they own TWO country stations.
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Nash FM
- Thread starter robbie roundhouse
- Start date
Re: Cumulus confirms WNSH 94.7 and National Brand beyond Radio
I don't know. This is NYC. So why wait? Now 92.3 (for example) had personalities on air even before they decided who would do the morning show. So I guess he means with 'over the course of time' within a week, stepwise adding jocks on air.
Barry said:
I don't know. This is NYC. So why wait? Now 92.3 (for example) had personalities on air even before they decided who would do the morning show. So I guess he means with 'over the course of time' within a week, stepwise adding jocks on air.
Re: Cumulus confirms WNSH 94.7 and National Brand beyond Radio
The music mix for the first 14 hours according to Mediabase, and as detailed in tonight's edition of Country Aircheck showed 54.3% of the tunes aired were currents & recurrents, and the other 45.7% were gold tunes.
By year, the percentages were 56% for 2010-2012 music, 37% from 2000-2009, and another 6% were from 1987-1999.
The music mix for the first 14 hours according to Mediabase, and as detailed in tonight's edition of Country Aircheck showed 54.3% of the tunes aired were currents & recurrents, and the other 45.7% were gold tunes.
By year, the percentages were 56% for 2010-2012 music, 37% from 2000-2009, and another 6% were from 1987-1999.
^^^ It's not that simple, Marv.
It's WHO and WHAT that are just as valuable as HOW MANY. If I try to sell an AC station with a 2.0, it will never bill as well as a 1.0 that spikes out of control during a MLB game. Teams are huge attractions for clients. Whitney Houston spins don't.
I'd sell a 1.0 sports station long before I'd sell a 3.0-share music station.
It's WHO and WHAT that are just as valuable as HOW MANY. If I try to sell an AC station with a 2.0, it will never bill as well as a 1.0 that spikes out of control during a MLB game. Teams are huge attractions for clients. Whitney Houston spins don't.
I'd sell a 1.0 sports station long before I'd sell a 3.0-share music station.
Commercials On Nash-FM?
It's been almost two full days of nonstop country music, anyone know when the first commercial break might be? I reckon it has to be sometime this week - perhaps promoting an upcoming concert featuring the artist who had the first song on Nash-FM 94.7.
It's been almost two full days of nonstop country music, anyone know when the first commercial break might be? I reckon it has to be sometime this week - perhaps promoting an upcoming concert featuring the artist who had the first song on Nash-FM 94.7.
Re: Cumulus confirms WNSH 94.7 and National Brand beyond Radio
Here in Poughkeepsie, WKXP/WZAD is still using "The Wolf" which is also Cumulus and it has been around for about 4 or 5 years when it was "Kicks 94.3". Danbury also has WDBY's "Kicks 105.5" and has been there for 6 years after dumping its simulcast of 106.3 to Family Radio. But I don't see Danbury and Poughkeepsie rebrands itself as "Nash-FM" anytime soon.
DToTheJ said:Cumulus' own country station in Nashville is branded "The Wolf." I've a feeling this "Wolf" is going to be taken out back...
Here in Poughkeepsie, WKXP/WZAD is still using "The Wolf" which is also Cumulus and it has been around for about 4 or 5 years when it was "Kicks 94.3". Danbury also has WDBY's "Kicks 105.5" and has been there for 6 years after dumping its simulcast of 106.3 to Family Radio. But I don't see Danbury and Poughkeepsie rebrands itself as "Nash-FM" anytime soon.
Re: Cumulus confirms WNSH 94.7 and National Brand beyond Radio
InsideRadio has some additional information today about bringing the Nash concept to other local stations. Apparently the amount of involvement the stations will have with it will vary. Some will not have significant changes in their programming or even their slogan. They will simply add to their ID that they are a Nash station, and possibly take some weekend and quiet hours programming. Some small stations may get a 24 hour feed.
What sounds pretty cool is that Nash will also make concerts featuring country acts, performed in Nashville and other places (New York?) available to all their affiliates, which can choose to air them.
But with this information, it seems unlikely that nearby Cumulus outlets, such as Kicks 105.5 in Danbury CT and Cat Country in Allentown PA will be much changed. My guess is they will still be live and local during weekdays, and will still have their old nicknames. It reminds me of the new CBS Sports Radio Network. Major stations such as WFAN are not much affected by it. Some are running it 24/7. And some take a portion of their shows.
The article also mentions that one reason they were able to keep the Nash concept a secret is that no staff had been hired for it. It states that hiring is now beginning.
Inside Radio Article: http://insideradio.com/Article.asp?id=2607990&spid=32061#.UP_oD9go6wk
InsideRadio has some additional information today about bringing the Nash concept to other local stations. Apparently the amount of involvement the stations will have with it will vary. Some will not have significant changes in their programming or even their slogan. They will simply add to their ID that they are a Nash station, and possibly take some weekend and quiet hours programming. Some small stations may get a 24 hour feed.
What sounds pretty cool is that Nash will also make concerts featuring country acts, performed in Nashville and other places (New York?) available to all their affiliates, which can choose to air them.
But with this information, it seems unlikely that nearby Cumulus outlets, such as Kicks 105.5 in Danbury CT and Cat Country in Allentown PA will be much changed. My guess is they will still be live and local during weekdays, and will still have their old nicknames. It reminds me of the new CBS Sports Radio Network. Major stations such as WFAN are not much affected by it. Some are running it 24/7. And some take a portion of their shows.
The article also mentions that one reason they were able to keep the Nash concept a secret is that no staff had been hired for it. It states that hiring is now beginning.
Inside Radio Article: http://insideradio.com/Article.asp?id=2607990&spid=32061#.UP_oD9go6wk
Re: Cumulus confirms WNSH 94.7 and National Brand beyond Radio
^ The key is....FOR NOW. Like every consolidation effort on the planet, everyone is promised their jobs, and 'little will really change', etc etc... All of that is corporate spin to keep their employees in line. Everything these days is about cutting corners and saving costs. Let's see what happens in 6-12 months.
^ The key is....FOR NOW. Like every consolidation effort on the planet, everyone is promised their jobs, and 'little will really change', etc etc... All of that is corporate spin to keep their employees in line. Everything these days is about cutting corners and saving costs. Let's see what happens in 6-12 months.
Re: Commercials On Nash-FM?
Often, a new format will have a commercial-free period after launch, typically to draw in listeners and to give the salespeople time to round up accounts. I've heard some stations that have done 10,000 in a row (roughly a month).
Often, a new format will have a commercial-free period after launch, typically to draw in listeners and to give the salespeople time to round up accounts. I've heard some stations that have done 10,000 in a row (roughly a month).
Re: Commercials On Nash-FM?
hot 96.9 in Boston is doing 13,000 in a row and were commercial free a week before that too.
hot 96.9 in Boston is doing 13,000 in a row and were commercial free a week before that too.
Re: Commercials On Nash-FM?
based on press statements, management was trying to keep this seriously under raps, so I doubt they even began selling the format to advertisers
(who would be likely to be asource of chatter I suspect), so it'll probably be some time. An ad free period would certainly be a way to build listenership especially for a station which most likely noone has as a preset.
based on press statements, management was trying to keep this seriously under raps, so I doubt they even began selling the format to advertisers
(who would be likely to be asource of chatter I suspect), so it'll probably be some time. An ad free period would certainly be a way to build listenership especially for a station which most likely noone has as a preset.
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