From Jetfli: The majority of music radio stations do not fail today because they are not playing the right music, but because they do not build community and engage the listener. They do not provide the listener with an enjoyable place to be...
I'm riding the fence with your statement. I never considered myself a great jock, but I had numbers that said I was a good jock. My numbers were best when I threw the consultant's advice out the window. I never played the corporate game, so now I'm unemployed. But "engaging the listener" falls under entertainment, and the window of what is considered entertaining in the 21st century is so varied, it basically comes down to "do you have an audience" and "does your audience like you". Listenership is different now than in was in the 60's; habits change with the times. I always put the music first and tried to be entertaining, second. My success came from taking the music that was programmed, moving things around (God forbid you would mess up the hour spent by the PD putting things in a specific order), and then deleting the burn-outs or what didn't work with my new music line-up. When the ratings came out, the consultant greeted me while I was on the air and gave me a hug. Why? Because I did his job for him, and he had no clue what I did because his office was in another state. When he walked out of the studio, I knew he had taken credit for my accomplishment.
Back to my point, I believe in today's radio, it's music first. As far as entertainment, I just tried to have fun, and I believe it showed on the air. Gerry House continues to be popular because he has fun, he's a Nashville fixture, and he's consistant. To me, he's consistantly boring. No offense to Gerry or his listeners. But he's got his niche. And morning shows are a different animal than other dayparts.
In a related story, I can't believe Gerry hasn't been part of a budget cut. Someone else can bring in his numbers for a fraction of what he's making. Again, no offense. Just a business call.