Don't lump me into the anti-progress movement. I just made note of another format change. I have never worked with the Oldies
format, but I have seen it's obvious decline due to natural causes. It's hard enough to make a viable format profitable in today's
market. No matter what, in my book, your obligation is to have THE #1 station. If your signal prevents that, then accept it or
don't take on the job. The Nashville flip to Classic Hits of the 60s and 70s is not going to fare that much better. It's played to
a lukewarm reception here three times and this newest attempt is probably the most lackluster. I'll stick with Jack or real
Classic Rock for the next year. It will be interesting to see where Jack goes in the next year, but that's food for thought on
another board.
Cumulus in Nashville cannot rise above it. With Oldies or Classic Hits, they don't have the fortitude to take it to the next level.
That's the real issue. Oldies doesn't put people or stations in the winner's circle. Or at least, common radio follow-the-leader theories of
today dictate the mindset. So fact it becomes. Investing in a real go-getter top-notch Oldies format is costly, which is the key word
for 'avoid' these days. Knowing the ratings are tough to get and hold doesn't make it an accepted business practice.
