NASSAU-SUFFOLK ARBITRON PPM RATINGS RELEASED: APRIL 2010

[pjc1961]

For the period Thu. 4/1/10 - Wed. 4/28/10, the publicly released overall PPM data for persons age 6+ can be found on the Radio-Info.com Nassau-Suffolk, NY Ratings Grid.

The next ratings period is May 2010 (Thu. 4/29/10 - Wed. 5/26/10), with the publicly released overall PPM data for persons age 6+ available on Wed. 6/16/10.

 

[Kabrich]

Poor Party 105.....losing 33% of their audience in the core Women 18-34 demo.

3 month trend 1.7 - 1.5 -1.0....tied for 18th place - with 9 other stations, ROFLMAO.

Fractional numbers next!

Everyone give Vic a big round of applause!!!!!

And poor lalumia - how can he spin this one on the boards so he can suck up to Vic?

 

[lalumia]

BLI continues to plummet...oh well...

 

[davideduardo]

BLI continues to plummet...oh well...

Variations of what amounts to about 10% from a station's historical target demo median are hardly in the "plummet" category. Losing half of the target audience in 6 months, as Party has (from a peak over a 2 share to a 1) certainly is, on the other hand.

 

[lalumia]

I have no horse in the race here, but the powerful BLI(powerful based on it's signal, not it's programming or 'stars') has most certainly seen better days,and in these uncertain radio days, a 10 per cent loss of anything can't be good...

 

[radioli]

Poor Party 105.....losing 33% of their audience in the core Women 18-34 demo.

3 month trend 1.7 - 1.5 -1.0....tied for 18th place - with 9 other stations, ROFLMAO.

Fractional numbers next!

Everyone give Vic a big round of applause!!!!!

And poor lalumia - how can he spin this one on the boards so he can suck up to Vic?

Wow Kabrich, you must have a serious case of VIC ENVY to knock PARTY FM at every chance you get. Or you're a disgruntled ex-employee thinking anyone really cares about your opinion. Do you lose sleep at night while Vic is on an international tour to promote his many successful dance albums (available in all major retailers including Best Buy and Target to name a few). Do you protest the TV station when Vic is asked to spin on Fox TV's morning show or when Newsday asks him for a quote as an authority on certain topics. When I google your real name, does anything come up? When I google Vic, I get tons of stories and pictures which means to me he is more of a celebrity than most any other air personality in the Long Island Market. Yes, as you seem to bring up, Party FM is not a ratings leader, but it never has been. Maybe thats why their company doesn't subscribe and support them. Never had to. The Party FM audience may not carry a PPM device, but they love and support their station. It's that loyalty that get's my business results more so than any other station I've tried (including yours). That loyalty gives Vic the ability to create an event in Atlantic city, 4 hours outside of this market and sell it out with 3,000 long islanders who will take the trip to hear Vic spin. Or the 250 Long Island couples that booked rooms recently during Party FM's Jamaica broadcast. I don't think people are travelling even 20 minutes to see Dana, Randy or Drew. Sorry to drag on so long, just keep up the Party FM and Vic bashing if it makes you feel better. No one really cares.

 

[davideduardo]

Wow Kabrich, you must have a serious case of VIC ENVY to knock PARTY FM at every chance you get. Or you're a disgruntled ex-employee thinking anyone really cares about your opinion.

I think anyone in the business knows that Mr. Kabrich has never worked for Vic "Latino." And I can't see why anyone would be all that envious of Party, looking at the ratings.

Do you lose sleep at night while Vic is on an international tour to promote his many successful dance albums (available in all major retailers including Best Buy and Target to name a few).

Yeah, I noticed that Amazon's biggest seller is rated 57,000th in the music department. That's certainly a source of envy.

When I google your real name, does anything come up?

"Kabrich" is his real name. Anyone in programming recognizes his name... but if you need to check, call Bob Neil, Bill Tanner, Scott Shannon for starters.

Caveat: I have argued with "Kabrich" in these fora, and don't always agree with him, but when someone puts down a radio professional to defend a failing station, it's just inappropriate.

The Party FM audience may not carry a PPM device, but they love and support their station.

The reason that Party does not do so well in the ratings is simply that fewer people listen to it than other stations.

I don't think people are travelling even 20 minutes to see Dana, Randy or Drew.

3000 persons at a club vs. the market's leading station's cume of over 4,000,000 puts things in perspective.

Or, even restricted to just the Nassau-Suffolk part of the market, look at WBLI's near 700,000 cume and compare.

There is a big difference between the club business and radio, so comparing attendance at a Party party with station audiences is somewhere beyond cume.

 

[d21ofnj]

Hold up,

Before, everyone was attacking pulse for not getting any advertisers or revenue, even though they had close to a million in cume with a small signal and limited radios to tune in to 87.7. Party is the opposite, meaning everyone can tune into 105.3 & 101.5, may not reach that high of cume, but they are getting their advertisers & revenue. Not to mention, radio and music pros reported that Vic is also doing things in Atlantic City with a broadcasting company there. So, if Party is such in a tank, then how can they get the money they need and then some, in addition for Vic to travel 4 hours to AC to help out this company?

 

[davideduardo]

Before, everyone was attacking pulse for not getting any advertisers or revenue, even though they had close to a million in cume with a small signal and limited radios to tune in to 87.7.

The cume potential of a full B FM station on the ESB is limited only by the 12+ population of the Metro. That means just a bit under 15,000,000. WLTW reaches around 5.5 million... over a third of them. WPTY reaches under 150,000 of them.

Party is the opposite, meaning everyone can tune into 105.3 & 101.5,

Yes, everybody in their signal coverage area, which excludes most of the NY metro, can tune them in. The truth is that the coverage area puts a 60 dbu over a very small fraction of the market.

may not reach that high of cume, but they are getting their advertisers & revenue.

So does WLNG. But nobody considers WLNG a player against, say, WBLI. These are smaller coverage stations that go after the pure local market in a smaller geographic area.

Not to mention, radio and music pros reported that Vic is also doing things in Atlantic City with a broadcasting company there. So, if Party is such in a tank, then how can they get the money they need and then some, in addition for Vic to travel 4 hours to AC to help out this company?

Party's ratings are off significantly. Rumors about Atlantic City, market 141, don't do anything about this issue. More appropriate would be to consider why Party is in a decline? Did the LMA with the TV station cause them to change anything or lose focus? Is the station better now? Has the playlist changed?

 

[IslandRadio]

It is amazing how any time there is something to be said about PARTY, Vic , I mean RadioLI, always attributes it to a disgruntled employee. Although PARTY has always had a tremendous turnover, it doesnt mean that everyone with a comment has to be a disgruntled employee or ex-employee. The numbers speak for themselves. Its very easy to say that ratings have never mattered to PARTY, but the truth is the only reason they dont matter is because they dont have ratings. I guarantee you that if PARTY even had the slightest ability to post decent ratings, they would mean alot more than you lead on, Vic, RADIOLI. So please stop the psycho babble bull and the self promotion. Nobody will agrue that Vic has the talent, but PARTY is not cutting muster.

 

[TonySantiago]

RadioLI

(am standing up and giving you APPLAUSE)

Hey, there are haters all over that want to bash everything about dance music, about PartyFM, about snots running down their nose, etc. It was a shame that PartyFM didn't work out on 87.7 because I did see a bigger picture out of this. Most of you out there only see numbers, and probably want to bash me and every other fan for liking this music. But I'm not going to let the haters continually bash without a "battle" being put up.

There are fans that like the station and if JVC is making profits out of those fans, then good for their bottom line, even if the station doesn't have 'BLI, 'LNG, 'BAB or numbers like that, considering.

And compared to when they were on 87.7, the playlist DID improve.

Look, you haters will always hate, I can't change you...I don't want to. But at the very least be tolerant. You can state the facts and bring up points. But if you go (and yeah this is on Kabrich) on a stupid tirade like that, you will incur a big wrath.

The dance music community may have been "fractured" here and there from recent developments but we are still strong. And for those that can get PartyFM, they will support.

Thank you and kudos RadioLI,

TS

 

[nd2023]

Why must people bash dance stations? When Pulse was on channel 6, I saw at least one thread a month bashing Pulse 87, and even more so when it was in its final month and when it begged for donations. When 87.7 became Party, people bashed that format too, even many of the former Pulse fans bashed Party. Why isn't anyone bashing 87.7 as it is right now with its 0 ratings, near 0 cume, and 4 formats: 3 different ethnic broadcasters and an indie rock format?

Since people still feel like they have to bash dance music on these boards, now they're turning their anger towards PartyFM. Why would someone who bashes dance find a lot of supporters, but if someone bashed classical music, no one would back them up.

Party has been on for over a decade and has had dance music in regular rotation since the beginning, except for 4 months in 2005 when it flipped to CHR (and that flopped so they flipped back to dance). The very fact that it's been on for so long is a sign that it's profitable. It's a commercial station, so all the money is coming in from advertising, so don't compare it to the religious stations, WBAI, and WQXR.

My only complaint now is the syndicated morning show that just doesn't fit the flow of the station. I was able to pick up both Party 105.3 and WQGN 105.5 here in NJ a few days ago, and both stations had the same morning show. I'd rather have no morning show and non-stop party music in the mornings on PartyFM.

 

[d21ofnj]

Why isn't anyone bashing 87.7 as it is right now with its 0 ratings, near 0 cume, and 4 formats: 3 different ethnic broadcasters and an indie rock format?

Because 1) Nobody cares about 87.7 anymore.

2) Even with the "proposed" ruling by a judge to make channels 5 & 6 LPTV's legal for radio broadcasts, there wasn't much discussion about it.

and 3) all the formats heard legally on 87.7 have their alternatives on other frequencies, even though 90% of those options are illegally operated.