Nassau-Suffolk/L.I. Arbitron Radio Ratings: June 2012

[pjc1961]

Nassau-Suffolk/Long Island: http://www.radio-info.com/markets/nassau-suffolk

Publicly released age 6+ overall rankings for the June 2012 survey period covering Thu. 5/24/12 - Wed. 6/20/12.

The next survey period will be for July 2012 covering Thu. 6/21/12 - Wed. 7/18/12 with the report release date being Mon. 8/6/12.

Note: stations that do not subscribe to Arbitron in certain markets will not show in those markets.

 

[AlexBrowne]

The public Arbitron numbers are a complete waste and joke -- and Nassau/Suffolk is among the best examples: we see numbers for 6 stations out of a universe of over 100. The data is useless.

 

[kevinsealy]

Now that Long Island (Nassau/Suffolk) is ranked #19 Arbitron market, what station is the top grossing in advertising revenue and how much? Only six stations even show up in Arbitron.






Thanks,
Kevin L. Sealy

 

[davideduardo]

The public Arbitron numbers are a complete waste and joke -- and Nassau/Suffolk is among the best examples: we see numbers for 6 stations out of a universe of over 100. The data is useless.

Maybe you should ask for a refund.

 

[davideduardo]

Now that Long Island (Nassau/Suffolk) is ranked #19 Arbitron market, what station is the top grossing in advertising revenue and how much? Only six stations even show up in Arbitron.

While the market is 19th in population, it is 44th in revenue, with about $50 million in total.

Embedded markets tend to bill much less than their population rank, as many advertisers use the bigger full market stations to reach embedded markets.

The billing leader is WALK, with around $12 million, with WBLI, WBAB and WKJY together taking another $20 million... so the first 4 local stations take two-thirds of the local revenue.