NASSAU-SUFFOLK/LI ARBITRON PPM RATINGS RELEASED: JUNE 2010

[pjc1961]

For the period Thu. 5/27/10 - Wed. 6/23/10, the publicly released PPM data for persons overall age 6+ can be found on the Radio-Info.com Nassau-Suffolk/Long Island Ratings Grid.

The next ratings period is July 2010 (Thu. 6/24/10 - Wed. 7/24/10), with the publicly released PPM data for persons overall age 6+ available on Wed. 8/11/10.

 

[pjc1961]

Additions to the Nassau-Suffolk/L.I. ratings grid:

Station Est % Cume Format Owner

WWYZ-FM 0.5 67,400 Country Clear Channel
WZMX-FM 0.2 41,600 CHR/Rhythmic CBS Radio
WSHR-FM 0.1 18,200 Variety Sachem Central School District
WKSS-FM 0.0 16,100 CHR Clear Channel
WHLI-AM STREAM 0.0 16,000 Adult Standards Barnstable

 

[kc1ih]

To me it seems ridiculous that Nassau and Suffolk are considered one market. Is there any station that can be heard well in the entire market? I grew up in SW Nassau County and I know most people there never heard of, let alone listened to, many of the stations in this market.

 

[nd2023]

To me it seems ridiculous that Nassau and Suffolk are considered one market. Is there any station that can be heard well in the entire market? I grew up in SW Nassau County and I know most people there never heard of, let alone listened to, many of the stations in this market.

106.1 BLI, WALK 97.5, Party 105.3 and 101.5, K-Joy 98.3 and 96.1, WBAB 102.3 and 95.3, Star 99.9, WEBE 108

 

[davideduardo]

To me it seems ridiculous that Nassau and Suffolk are considered one market.

Actually, Nassau-Suffolk is a break-out, called an "embedded" market in the total New York MSA. Embedded market reports are done when a group of stations will pay for the cost of the "balancing within the balancing" of the sample and the extra processing, etc.

 

[davideduardo]

106.1 BLI, WALK 97.5, Party 105.3 and 101.5, K-Joy 98.3 and 96.1, WBAB 102.3 and 95.3, Star 99.9, WEBE 108

Again, a bit of an exaggeration. WEBE puts a 70 dbu over practically none of the market, and the 64 dbu, about the minimum for in home and at work listening, may covere about 20% of the geography at most. That's why its share is around the 0.5 to 0.6 range and it ranks in the mid-30's or below in Nassau Suffolk.

 

[nd2023]

I could get WEBE 108 all the way across Long Island, with the exception of Queens/western Nassau due to interference from a pirate station that shouldn't exist.
The reason WEBE doesn't do well in Nassau-Suffolk is because there are so many other AC stations with stronger signals.

 

[davideduardo]

I could get WEBE 108 all the way across Long Island, with the exception of Queens/western Nassau due to interference from a pirate station that shouldn't exist.

I'm guessing that you mean you can get it in your car, unless you move really often.

80% of in home and at work is in the 70 dbu and 15% more between the 64 dbu and the 70. In the NY metro, only about 25% of listening is in the car, so what really counts are the 70 and 64 dnu contours.

The reason WEBE doesn't do well in Nassau-Suffolk is because there are so many other AC stations with stronger signals.

And all those signals have LI advertisers, not Bridgeport or New Haven advertisers.

 

[kc1ih]

To me it seems ridiculous that Nassau and Suffolk are considered one market. Is there any station that can be heard well in the entire market? I grew up in SW Nassau County and I know most people there never heard of, let alone listened to, many of the stations in this market.

106.1 BLI, WALK 97.5, Party 105.3 and 101.5, K-Joy 98.3 and 96.1, WBAB 102.3 and 95.3, Star 99.9, WEBE 108

The only one of those stations that came in well in East Rockaway, where I lived 1950-1977, was 98.3, which was WHLI-FM at the time.