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Nat sticks around for 6pm, Brunner gets 5

F

fatbastard

Guest
So much for stupid rumors of Nat retiring or moving over to 4. She's staying at 5 for many, many,many years.(Hey, Max, your site is asleep at the wheel).

http://theedge.bostonherald.com/tvNews/view.bg?articleid=99825

Release.....

"WCVB-TV Channel 5 today announced a contract extension for Natalie Jacobson. Jacobson's new pact enhances her role at the station by providing new platforms to utilize her exceptional journalistic skills. She will continue to solo anchor the top rated NewsCenter 5 at 6, cover breaking stories and events, host town meetings and focus on contributions to Natalie, her page on the station's award-winning website, thebostonchannel.com.

"WCVB has been part of the fabric of New England and greater Boston in particular from its inception," said Jacobson. "After many years behind the anchor desk, the reporter in me is restless. I look forward to meeting the challenges of covering our changing society." To accommodate her additional responsibilities, Jacobson will no longer co-anchor NewsCenter 5 at 5. She added, "I'm enthusiastic about broadening the Natalie page on thebostonchannel.com in addition to anchoring the 6PM newscast."

WCVB Executive Vice President and General Manager Bill Fine said of Jacobson, "Natalie has long been dedicated to the community we serve as well as NewsCenter 5. As the preeminent anchor and reporter in New England, she's the right person to take on a leadership role of delivering news to our viewers in the way they want to receive it."

Jacobson's new duties are effective Monday, August 29."
 
I was not surprised that Natalie Jacobson would be giving-up WCVB-5's 5 P.M. newscast, but I was surprised that she would not be replacing Liz Brunner and Anthony Everett at 11 P.M.

I thought WCVB was really going to be able to convince her to return to the 11 P.M. news.
 
> So much for stupid rumors of Nat retiring or moving over to
> 4. She's staying at 5 for many, many,many years.(Hey, Max,
> your site is asleep at the wheel).

Hello Randy,

The site was updated at roughly 1PM yesterday, following a tip from an e-mailer. We do the best we can with limited resources, especially on weekends in the fact that I've been relocated to England for the time being. Furthermore, and I say this without the slightest hint of sarcasm, you're welcome to shoot me an e-mail if you'd like to help us out with our newsgathering. Remember to pick on the Herald the next time they get a story SIX WEEKS AFTER we do - it's happened! (Jodi Applegate leaving 25 to go back to NYC)

Have a good one,

Max

EDIT: I received the e-mail tip at 10:27AM ET yesterday, and the information was posted minutes later... maybe your browser needed its cache cleared.<P ID="edit"><FONT class="small">Edited by BostonTVMan on 08/28/05 09:49 AM.</FONT></P>
 
> I was not surprised that Natalie Jacobson would be giving-up
> WCVB-5's 5 P.M. newscast, but I was surprised that she would
> not be replacing Liz Brunner and Anthony Everett at 11 P.M.
>
> I thought WCVB was really going to be able to convince her
> to return to the 11 P.M. news.
>
This is Channel 5's wake up call to find a new, 21st century newsteam for the 5pm and 11pm. Everyone remembers the good ole' days of the 80's with Natalie and Chet vs. Liz and Jack duking it out for number #1! But, seriously folks, we do need to move on.
 
>
> The site was updated at roughly 1PM yesterday, following a
> tip from an e-mailer. We do the best we can with limited
> resources, especially on weekends in the fact that I've been
> relocated to England for the time being. Furthermore, and I
> say this without the slightest hint of sarcasm, you're
> welcome to shoot me an e-mail if you'd like to help us out
> with our newsgathering. Remember to pick on the Herald the
> next time they get a story SIX WEEKS AFTER we do - it's
> happened! (Jodi Applegate leaving 25 to go back to NYC)
>
>

Max, I meant no disrespect. Thanks, buddy. Good to have you here.
 
> >
> This is Channel 5's wake up call to find a new, 21st century
> newsteam for the 5pm and 11pm. Everyone remembers the good
> ole' days of the 80's with Natalie and Chet vs. Liz and Jack
> duking it out for number #1! But, seriously folks, we do
> need to move on.


Iron Ed and Heather work so unbelievable well in the AM. No one even
comes close to 5 in the AM race. Why not transfer that chemistry to
5 and 11?! This has Liz-Jack and Chet-Nat potential. Brunner is a puzzling choice for 5 and 11 so far. She definitely can't be considered longterm. But who?

Nat's contract is right thru the next election(2008) so there will
be lots of town meetings to be hosted. I guess they're shaping her legacy
as a regional news icon(kind of what Jennings was nationally on ABC). Not
a bad legacy to leave behind. Not many corporate places allow 25-year
employees to leave with respect and dignity these days. Hearst-Argyle
is to be congratulated for doing it the right way. By then, they should
have the 21st century newsteam in pace.

Interesting that 4's big decision was not to make any changes until next
year. Hmmm. Big problem with 4 right now is that there's no connection with the audience like 5 has. Josh-Lisa-no-new-contract-Ed-no-new-contract-Bob(6 and 11) and Jack-Sara(12 and 4) are their teams heading into the new fall season. They're giving it one more shot. 7 is very vulnerable at 11 since NBC's prime is super weak again so 4's folks are banking they can pick up some eyes. But 5 looks is just untouchable at 11, with ABC's prime absolutely loaded with hit shows.
 
Is what you said about CBS4 official? Did they officially decide that Josh and Lisa will continue at 6 and 11? There had been lots of speculation that Jack Williams would be returned to those broadcasts for the fall season. Do you know for certain that this will not happen?




> > >
> > This is Channel 5's wake up call to find a new, 21st
> century
> > newsteam for the 5pm and 11pm. Everyone remembers the
> good
> > ole' days of the 80's with Natalie and Chet vs. Liz and
> Jack
> > duking it out for number #1! But, seriously folks, we do
> > need to move on.
>
>
> Iron Ed and Heather work so unbelievable well in the AM. No
> one even
> comes close to 5 in the AM race. Why not transfer that
> chemistry to
> 5 and 11?! This has Liz-Jack and Chet-Nat potential. Brunner
> is a puzzling choice for 5 and 11 so far. She definitely
> can't be considered longterm. But who?
>
> Nat's contract is right thru the next election(2008) so
> there will
> be lots of town meetings to be hosted. I guess they're
> shaping her legacy
> as a regional news icon(kind of what Jennings was nationally
> on ABC). Not
> a bad legacy to leave behind. Not many corporate places
> allow 25-year
> employees to leave with respect and dignity these days.
> Hearst-Argyle
> is to be congratulated for doing it the right way. By then,
> they should
> have the 21st century newsteam in pace.
>
> Interesting that 4's big decision was not to make any
> changes until next
> year. Hmmm. Big problem with 4 right now is that there's no
> connection with the audience like 5 has.
> Josh-Lisa-no-new-contract-Ed-no-new-contract-Bob(6 and 11)
> and Jack-Sara(12 and 4) are their teams heading into the new
> fall season. They're giving it one more shot. 7 is very
> vulnerable at 11 since NBC's prime is super weak again so
> 4's folks are banking they can pick up some eyes. But 5
> looks is just untouchable at 11, with ABC's prime absolutely
> loaded with hit shows.
>
 
> Is what you said about CBS4 official? Did they officially
> decide that Josh and Lisa will continue at 6 and 11? There
> had been lots of speculation that Jack Williams would be
> returned to those broadcasts for the fall season. Do you
> know for certain that this will not happen?


Do you mean 'official' like they sent out a press release saying
there won't make any changes? Who does that?!

New Josh-Lisa-CBS promos were supposed to hit the air this weekend. I haven't
watched 4 yet today, but I am sure there will be in heavy frequency. There won't be any changes there after the end of the fall season.
 
Last August, the station ran CBS promos featuring Lisa and Joe Shortsleeve... Then in October, Shortsleeve was dumped for Binswanger. I know they wouldn't issue a press release, but have you heard from any station insiders that the long speculated change definitely wont occur?


> > Is what you said about CBS4 official? Did they officially
> > decide that Josh and Lisa will continue at 6 and 11? There
>
> > had been lots of speculation that Jack Williams would be
> > returned to those broadcasts for the fall season. Do you
> > know for certain that this will not happen?
>
>
> Do you mean 'official' like they sent out a press release
> saying
> there won't make any changes? Who does that?!
>
> New Josh-Lisa-CBS promos were supposed to hit the air this
> weekend. I haven't
> watched 4 yet today, but I am sure there will be in heavy
> frequency. There won't be any changes there after the end of
> the fall season.
>
 
> Last August, the station ran CBS promos featuring Lisa and
> Joe Shortsleeve... Then in October, Shortsleeve was dumped
> for Binswanger. I know they wouldn't issue a press release,
> but have you heard from any station insiders that the long
> speculated change definitely wont occur?
>
>

Those spots were generic spots and part of their rebranding campaign
which they ran for months. Shortsleeve was dumped right after Labor Day last year. Binswanger didn't actually arrive onto your screen until
early October, a full month after they made the announcement.

It's a lot easier to re-assign someone to Chief Correspondent when
they're working without a new contract. The situation now is less
flexible for them. You have longterm contrtacts and financial obligations in place. CBS will not pay people to sit at home or on the beach like
in the old days by eating people's contracts. Ed Goldman was a pretty generous guy. Times are different now. They have to go with what they have and hope it clicks. 4 has been a non-contender for years. They can afford to stick around at #3 or #4 for another 2,3 or 4 years.

Back to 4, how come no one here is mentioning how blatantly they're ripping off Fox 25 by installing special feature days and having their morning anchors out of the studio on remotes? Can you smell what VB is cooking? 4's senior people have the balls to rip Fox25 in print for infotainment fluff stories, but they turn around and do the same thing on their shows.
 
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