Naysayers inc.

[radiochild]

I write this thinking of how silly it is to rant about people ranting but I'm going to anyway.

All this talk about the Jack format is more hype than it needs to be. Point blank, there is a company who came up with a new format, and everyone wants to try it. It's been proven a worthy competitor in various markets so why not? I'm very keen not to slam a new format because in doing so, I'm defeating the very idea of creative radio. I'll tell you if I don't like it, but I'm an odd duck anyway. I have a hard time listening to music with gaps and bad mixing. That's why I became a DJ in the first place. But the contention that many listeners don't care is right.

Case in point: I posted on this board when I first started coming to this site that I had mixed between Aerosmith's "the Movie" and Led Zeppelin's "In the Evening" for about a minute and a half. What ensued were posts with opposite opinions. Compliments to complaints. Those that said no wonder I didn't make it in radio, when in actuality the reason I'm not in is simply because I chose the military over it.

So whatever the outcome of this whole format change thing, the only thing I can agree on is that I also have sympathy for those whose jobs were upended by it.

 

[argytunes]

> I write this thinking of how silly it is to rant about
> people ranting but I'm going to anyway.
>
> All this talk about the Jack format is more hype than it
> needs to be. Point blank, there is a company who came up
> with a new format, and everyone wants to try it. It's been
> proven a worthy competitor in various markets so why not?
> I'm very keen not to slam a new format because in doing so,
> I'm defeating the very idea of creative radio. I'll tell
> you if I don't like it, but I'm an odd duck anyway. I have
> a hard time listening to music with gaps and bad mixing.
> That's why I became a DJ in the first place. But the
> contention that many listeners don't care is right.
>
> Case in point: I posted on this board when I first started
> coming to this site that I had mixed between Aerosmith's
> "the Movie" and Led Zeppelin's "In the Evening" for about a
> minute and a half. What ensued were posts with opposite
> opinions. Compliments to complaints. Those that said no
> wonder I didn't make it in radio, when in actuality the
> reason I'm not in is simply because I chose the military
> over it.
>
> So whatever the outcome of this whole format change thing,
> the only thing I can agree on is that I also have sympathy
> for those whose jobs were upended by it.

The unfortunate consequence of any format change is that there will be personnel changes too. For some odd reason, management doesn't consider whether an on-air person can make the transition to a different format...or at least continue to write, produce and voice commercials without doing the airshift. It's EASIER to say "Sorry...but your services are no longer needed at our radio station" and FIRE THE PERSON!

And very often, this decision will often make listeners angry enough to change radio stations...and upset an advertiser or two to cancel or modify their contracts. But as long as "business as usual" continues---do you honestly expect to see a change....until the people who decide 'radio station policies' decide to retire....or drop dead?
>