The NBA and Microsoft today announced a new multiyear partnership that will include collaborative work on a new direct-to-consumer streaming service.
The companies said the upcoming DTC consumer platform will be built on Microsoft Azure and will use machine learning and artificial intelligence to deliver personalized game broadcasts and other content offerings. Microsoft said the platform will “reimagine how fans engage with the NBA from their devices by customizing and localizing experiences for the NBA's global fanbase.”
Beyond delivering live and on-demand game broadcasts through Microsoft Azure, the NBA's data sources and historical video archive will be used via cognitive search and data analytics. The companies said the platform will also allow NBA Digital – which is co-managed by the NBA and Turner Sports – to find new insights and add new dimensions to the game for fans, coaches and broadcasters.
