U.S.A. Today says that NBC's ratings are up 79% ( apparently due to the live afternoon coverage of events), but two-thirds of the audience is still in prime time, viewing. the events presented in the format of features.
CT Listener above commented on the jingoistic and mawkishly sentimental nature of NBC's coverage, which is something they've been doing at least since 1984.
I agree, and I think that the tendency to present the Olympics as an emotional soap opera has ruined the viewing experience for many. It "dumbs down" the nature of the Games and turns it into a reality show.
My sympathy goes out to athletes whose family members have recently passed on; but milking every last ounce of emotion by interviewing a grieving athlete, seems very exploitative. This is usually done by young female interviews who seem to try their hardest to provoke grieving athletes to weep, along with a very tight close-up of tears running down their face. "But how did you FEEL when you lost your mother/sister-in-law/ cousin etc. passed away? What does this loss MEAN to you?" It's just so cheap.
I thought the stunt of Tom Cruise in the parachute was ridiculous and brought nothing to the closing ceremony.
Females age 25-44 who want to see the Olympics as a saccharine soap opera should be directed to Peacock, along with the crew of the Today Show ( Hoda and Savannah add NOTHING), and the rest of us can watch the individual sports without the constant yammering of announcers. Or ridiculous comedy skits like Martha Stewart and Snoop Dogg, which are apparently aimed at middle age or senior viewers.
I used to be fascinated with the Olympics, and NBC has cheapened it beyond recognition. Any alternative is better, including Telemundo. JMO. -- D.
NBC defends performances of Peyton Manning, Kelly Clarkson on opening ceremony