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NBC Affiliates "Very Pleased" With Primetime

DToTheJ

DToTheJ

A no-brainer of a story, but earlier this week at NAB 2010 in Las Vegas, NBC affiliate board chairman Michael Fiorile spoke on behalf of the station group, stating renewed satisfaction with the network's schedule. And he wasted no time taking some veiled shots at Jay Leno's now-defunct primetime show.

"We're very pleased with primetime, compared to four months ago... If you look at where we were four or five months ago, we're feeling good."

Full story:
http://www.broadcastingcable.com/article/451512-NAB_2010_NBC_Affiliates_Board_Pleased_With_Prime.php
 
I guess that means the affiliates are pleased that Jay isn't cratering their local news. Big deal! NBC is still bottom-dwelling and Leno's show is still the "best of the worst". Big deal again!

NBC is on in my house during the Nightly News and on Sundays for the hockey game. That's it.
 
The affiliates might be pleased, but I don't like their programming. I might watch The Biggest Loser here & there, but their network otherwise has no shows that I'll watch (and I'm still in the 18-49 demographics). I don't even watch my own NBC local news at 10pm (on an NBC O&O station nevertheless). I watch WGN-TV at 9pm & WLS-TV at 10pm.
 
All I watch is SNL. Everything else is really boring. I was excited about Parenthood but it's not turned out to be very entertaining.

ABC has their act together.
 
You got football on in your house this time of year Pat? If so can you let me know which channel cause it sure as heck ain't on NBC right now.
 
I think the key here is - the NBC affiliates are "very pleased" with prime-time compared to the sink-hole they were in a few months ago.

There are some bright spots for NBC - the #1 nightly news program, being #1 in late night, and beig #1 on Saturday night with SNL, as much as people trash the show on this board.

There's no reason that with some intelligent and thoughtful development of new shows, NBC's prime-time can't rise in the ratings, and even be #1 again in a few years.
 
philosofy said:
You got football on in your house this time of year Pat? If so can you let me know which channel cause it sure as heck ain't on NBC right now.
Click to expand...

For my NFL fix until the new season starts, because my cable provider doesn't carry NFL Network, I have to depend on ESPN's "NFL Live" - and even that is beginning to be a chore. These folks are so in the tank for the Jets, it's not even funny...
 
NBC might be the cellar dweller in turns of 12+ or even 18 to 49 demos, but NBC shows typically appeal to a higher income demographic when compared to the shows on other networks. Jay Leno was dragging the whole ship down, and the affiliates lost the ability to even claim that their primetime shows still brought in the greatest number of $100k+ households. Now that they're back to serving up drama at 10pm, I expect that they will be able to hold onto this crown, too. Its a very salable demo when you have nothing else to brag about (above exceptions noted).
 
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