• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

NBC Bakersfield - recent changes observed at KGET-DT

W

wolfdreamer

Anyone else notice the interesting image changes launched this week on channel 17's local newscasts?
It appears that the NBC affiliate has dumped its old Clear-Channel Television graphics packages.
The new look has a very crisp "O&O" style and feel, a-la KNBC, KNTV, KNSD etc. The new theme music incorporates the familiar NBC chime, and very apparent incorporation of the Peacock logo and other style elements usually used with the actual O&O stations.
Channel 17 (under its new ownership by High Plains Broadcasting & managed by Newport Television) seems to be embracing its network affiliation with NBC to a much greater extent than was previously evident under its prior management under former owners Clear Channel (and Ackerly before that.) So perhaps someone out there can answer this question: were these recent changes mandated by NBC for their affiliates, or was this simply KGET's own way to update and refresh its on-air news image and bring things more in line with their NBC-owned sister stations?
While it's nice to see these graphical improvements, it should be noted that KGET is still using the same bland studio and set, so not much excitement there. Also the station (and all the other Bakersfield, CA TV stations) still don't produce or broadcast any local HD programming or news. (But they *do* air HD network shows in their native HD formats.)
Anyone out there care to "chime" in on these issues?

Wolf
 
Hi there Wolf.

To answer your questions, KGET dropped the "Third Coast Theme" by Stephen Arnold in favor of Frank Gari's "The NBC Collection New Generation" and the graphics they use are the 2005 NBC Artworks package which were originally one of 2 mandated NBC O&O graphics (The other was WNBC's Randy Pyburn's 2003 graphics package). WMAQ-TV in Chicago is the only NBC O&O to still use this 2005 graphics package. Most if not all of the other stations now use the 2008 blue/yellow cloudish graphics package by NBC Artworks, but the graphics KGET use now look slick. I think that these new graphics look great way better than the 1998-2009 clear channel package.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom