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NBC Considers Cutting Back Programming Hours in Prime Time

As for NBC affiliates expanding to a 10/9 newshour…..Who else can only handle so much news, even local?

Most NBC affiliates have expanded the evening news to 3 hours from 4 to 7, so they can handle it. They also get a lot of national coverage from NBC News, so they will have access to a lot of content for that time. Some Fox affiliates are able to fill two hours, from 10 to midnight.
 
As I just wrote on another board, I think this makes perfect sense. In the Central and Mountain
time zones, people are more likely to watch the news at 10 than at 6; on the two coasts many
people are not home at 6 and, if not conditioned to watching the Fox station, might be inclined
to tune to the NBC station at 10. Some Fox stations have gotten incredible ratings and shares;
WBRC Birmingham, with a 9 PM (CT) newscast, gets around a 60 share. I don't think the affiliates
will cotton to moving Fallon to 11:05, however.

I've always said that if I owned a network I would follow the CBC's lead and do my national
news at 10, but I don't see ABC, CBS, or NBC ever doing that. Nor do I see starting primetime
at 7/6; you're cutting into local news in the Central and Mountain time zones and, in many
cases, in the Eastern and Pacific as well.

Would anyone care to comment on this thought: network television is going the way
of network radio?
 
IMO the 5 nights of Leno in prime-time was a smart move, at least for the network. It was really the affiliates who put an end to the nightly Leno, with objections about their late local news ratings tanking and threatening to cancel Leno piecemeal.

Leno’s ratings absolutely plummeted after about the first couple weeks. It was a disaster for all involved and definitely not a smart move for the network. But that’s all I have to say for the Jeff Zucker era of NBC.

Back to the current topic at hand, it’ll be interesting to see if this gives either CBS and/or ABC similar ideas in the near future. Lord knows ABC has struggled with 10PM/9PM programming for quite a few years now.
 
Wow. Not that surprised. They attempted this years ago with the Tonight Show 5 days a week - it was a huge flop. Right now, there's not much on at 10 p.m. L&O and last half season of New Amsterdam.

NBCU is really throwing up it’s hands not to mention of all the problems plaguing Peacock.




As for NBC affiliates expanding to a 10/9 newshour…..Who else can only handle so much news, even local?
Especially when there's a limited amount of news in any one place. 7 minutes of murder and mayhem then infotainment, often recycled. NBC (and other network) affiliates are often doing news for other either co-owned or contracted stations at 10/9.

Late night coming on earlier? Maybe. In the ancient of days, the nice thing about the times I lived on Central time was watching the news at 10, catching Carson's monologue and desk bit, still being in bed at 11.
 
Would anyone care to comment on this thought: network television is going the way
of network radio?

That's an interesting observation. You're aware that "network radio" still exists today? It's just called something different, and it's done differently. Premiere Radio is in its own way a network, syndicating national talk & music shows. Same with Westwood One, United Stations, and all of the rest. CBS, NBC, and Fox all do network radio news. But it's done differently from the way it was done 50 years ago.

So yes, network TV is adapting to the changing marketplace and moving its content from broadcast to streaming. But for the most part it's still national distribution of content.
 

I knew there were stuff about NBC Owned stations releasing their local newscasts to Roku Channel and Peacock apps. Also Peacock was in the process of releasing Telemundo shows to Peacock app too. I know in cities where Comcast inc owns the Telemundo and NBC affiliate there will be a big push to go to the Peacock app. Some of this is true in areas where Xfinity is the Internet and TV provider in your area.


 
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That's an interesting observation. You're aware that "network radio" still exists today? It's just called something different, and it's done differently. Premiere Radio is in its own way a network, syndicating national talk & music shows. Same with Westwood One, United Stations, and all of the rest. CBS, NBC, and Fox all do network radio news. But it's done differently from the way it was done 50 years ago.

So yes, network TV is adapting to the changing marketplace and moving its content from broadcast to streaming. But for the most part it's still national distribution of content.
I was referring to network radio as it was before television, with the same program formats that television adopted.
 
So yes, network TV is adapting to the changing marketplace and moving its content from broadcast to streaming. But for the most part it's still national distribution of content.
And in radio, Seacrest and Bobby Bones and Charlamgne are all network shows, too. And nearly all talk shows are network based... as is the latest news of alien landings in overnights.

Nearly every major sports team has a network, whether it's baseball, football, soccer, basketball or... And NASCA has a network, as do most major college teams.

Oh, and there is that huge network, with more radio affiliates than NBC or CBS or ABC or Mutual Radio ever had: NPR!
 
11 News at ten vs FOX 45 NEWS AT 10 for 10 pm Baltimore news wars in 2023

That already exists on the Me-TV subchannel.
 
Wow. Not that surprised. They attempted this years ago with the Tonight Show 5 days a week - it was a huge flop. Right now, there's not much on at 10 p.m. L&O and last half season of New Amsterdam.

NBCU is really throwing up it’s hands not to mention of all the problems plaguing Peacock.




As for NBC affiliates expanding to a 10/9 newshour…..Who else can only handle so much news, even local?

I know for NBC Owned stations they can have a 10 pm Newscast by rebroadcasting ones from their Streaming news feed from Peacock or Roku Channel.

WRAL-TV the Capital owned NBC affiliate in Raleigh, NC just made WRAL News Streaming feed.

I am not sure how Gray, Nexstar, Hearst, Tegna, Scripps, Allen Media, Graham Media, Cox Media, Sinclair will respond to the changes yet if it's approved.


WPSD-TV the NBC affiliate in Paducah, Kentucky is one of a rare NBC affiliates where the owner only owns 1 TV station.

The other is KNBN.

 
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If NBC affiliates start programming news an hour earlier it would have a major impact on Fox affiliated stations already running news at that hour.

Have my doubts about moving late night programming up a hour. I suspect many stations would delay it to its traditional start time to allow for a 90 minute newscast.
To say NOTHING of the impact it would have on those stations whose newsvasts are PRODUCED by NBC affiliates

Otherwise, I second the 90 minute local news block
 
Off the top of my head, two such markets that would effected be Pittsburgh (NBC affiliate WPXI produces news for Fox affiliate WPGH; the two are separately-owned), and Raleigh/Durham (WRAL [NBC] is the sister to WRAZ [Fox]).
The NBC affiliatre which is the Daddy of a duopoly would just simply sinulcast the first 30 minutes & then send Junior off to bed as it were by directing viewers to go the NBC affiliate if they want to continue watching the newscast

That's basically what KUSA 9 does during the 9:00 PM hour here in Denver (But that's only when the Broncos are on either SNF or MNF & the game runs over (KTVD 20 (MyNetwork TV) typically airs the MNF games as TEGNA owns the Preseason rights & those stations & ckusters withy the Preseason rights usually get first dibs on MNF OTA rights))
 
Here is a weird idea that MIGHT benefit in several ways. The original prime time access rule was designed to give local stations the 7 PM to 8 PM (Eastern/Pacific) slot for either educational, public affairs or locally produced programming. When I was a kid there was Evening Magazine, some news programming, reruns and game shows. But over time, a lot of the local programs disappeared, and were replaced by the game shows, reruns and syndicated news shows and fluff. Independent stations took it a bit further and scheduled a lot of these programs against the network prime time and even in late night. I wonder if it would be more prudent for the network prime time schedule to go 7 PM to 10 PM across the board (including Sundays) since 10 PM is becoming more of a wasteland, and leave the 10 PM slot open to program news and the same kind of fare that airs at 7 now. Game shows might take a slight hit, but might not. Reruns would do well I'm sure and syndicated news shows would have a similar audience to Dateline or 20/20 and would lead in well to the 11 PM news (or stations could do news at 10 - some stations today are programming news in the 7 PM hour). With prime time starting earlier you'd have a larger audience early and the die-hard audience for the 7 shows might just stay on board even if they were at 10. Thoughts?
I think in the Eastern and Pacific zones, stations execs would kill before they'd give up the Wheel/Jeopardy hour at 7.
 
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