Here is a weird idea that MIGHT benefit in several ways. The original prime time access rule was designed to give local stations the 7 PM to 8 PM (Eastern/Pacific) slot for either educational, public affairs or locally produced programming. When I was a kid there was Evening Magazine, some news programming, reruns and game shows. But over time, a lot of the local programs disappeared, and were replaced by the game shows, reruns and syndicated news shows and fluff. Independent stations took it a bit further and scheduled a lot of these programs against the network prime time and even in late night. I wonder if it would be more prudent for the network prime time schedule to go 7 PM to 10 PM across the board (including Sundays) since 10 PM is becoming more of a wasteland, and leave the 10 PM slot open to program news and the same kind of fare that airs at 7 now. Game shows might take a slight hit, but might not. Reruns would do well I'm sure and syndicated news shows would have a similar audience to Dateline or 20/20 and would lead in well to the 11 PM news (or stations could do news at 10 - some stations today are programming news in the 7 PM hour). With prime time starting earlier you'd have a larger audience early and the die-hard audience for the 7 shows might just stay on board even if they were at 10. Thoughts?