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NBC Considers Cutting Back Programming Hours in Prime Time

YouTube TV... using that as my OTT service now since the beginning of the year. Zero complaints.

Before that subscription, watched a few things weekly on OG YT
I had looked into a number of better-known cable, dish and streaming services, but YouTube TV never popped up during my searches. It looks quite good, only thing missing is our Regional Sports Networks which we watch our NBA, NHL and MLB teams on fairly often. I'll need to see how much it costs to subscribe to the RSN.
 
Going back to the main topic of this thread:

This coming week (September 19th-25th) marks the beginning of the 2022/23 prime time TV season, which will continue through Wednesday, May 25th, 2023.

Although prime time TV ratings overall may be lower than this past (2021/22) TV season, let's assume for a moment that NBC has a "gangbusters" 2022/23 prime time season with a substantial number of hit shows and that it finishes first among the networks in the prime time ratings race, both in overall viewers and key demographics.

If NBC has an extremely successful prime time season, could the network decide to postpone or even shelve plans to cut back prime time from 22 hours to 15 hours a week (17 hours a week during football season), because they have a lot of hit shows?
 
If NBC has an extremely successful prime time season, could the network decide to postpone or even shelve plans to cut back prime time from 22 hours to 15 hours a week (17 hours a week during football season), because they have a lot of hit shows?

Take a look at this year's 10PM shows. Four scripted dramas and Dateline. They may have a lot of hit shows, but they air between 8 and 10 PM. Then the scripted dramas begin. The ratings for those shows have typically been lower than the comedies.

What would possibly delay this would be some problem related to Peacock. If Peacock isn't growing at the rate they expected, that might delay things. But there's no mistake about what's happening. People are not watching as much real time TV any more. They're streaming, they're watching at more convenient times, and viewership is being diluted. That's not likely to change.

They put this story out there for a reason. NBC does budgets several years in advance. So this season was already budgeted and done. But come May, they'll do their annual meeting with affiliates, and if this is going to happen, it will be announced then. The affiliates may object, and that might cause them to delay it a year. Or it might cause them to do something different with the 10 PM shows in the 2023 season. But at some point, they want to move scripted dramas to platforms where there's more money, and that's not broadcast TV.
 
YouTube is the Tik Tok of the mid/Late-2000's. Yes when YouTube came out its demographics were people born in the 1977-1984 range which would have been mid 20's to late 20's when the outlet first came out in 2005-2006. It was initially the MTV and VH1 killer when they had a deal with the labels at the time. Now it's the Cable of era.
So u cant count Snapchat originals, i'm mean Facebook Watch is making talkshows but now Tiktok is now another music streamer?
 
So u cant count Snapchat originals, i'm mean Facebook Watch is making talkshows but now Tiktok is now another music streamer?
I can't say it directly for sure but then again it requires the target demo for Snapchat approximately born mid-1990's at least?

Facebook watch yes it was meant to target the same demo as YouTube's median demo. Tik Tok sure I see them do things that used to trend on YouTube from 2005-2011 approximately.
 
That's an interesting observation. You're aware that "network radio" still exists today? It's just called something different, and it's done differently. Premiere Radio is in its own way a network, syndicating national talk & music shows. Same with Westwood One, United Stations, and all of the rest. CBS, NBC, and Fox all do network radio news. But it's done differently from the way it was done 50 years ago.

So yes, network TV is adapting to the changing marketplace and moving its content from broadcast to streaming. But for the most part it's still national distribution of content.

Ypu're forgetting ABC Radio (Ironically the old NBC Blue Network which was the Bastard Child of the stronger NBC Red Network which was on the biggest sticks & had the best of everything in the Golden Age Of Radio days)

The "Network" that calls itself now is merely a news service with iHeartMedia distributing it. Beyond that, it's NOT a network like CBS, ABC & Fox are
 
The "Network" that calls itself now is merely a news service with iHeartMedia distributing it. Beyond that, it's NOT a network like CBS, ABC & Fox are

Actually ABC and CBS are also news networks distributed by SkyView Networks. iHeart distributed Fox and NBC News Radio.
 
I was working at KCNC in Denver at the time. For NBC it was all about saving money. Towards the end of the 80’s some of their cartoons like the Smurfs and Chipmunks were very expensive to produce and their slipping ratings didn’t help things. About the only thing NBC had was Saved by the Bell the rest of their Saturday morning line up was very mediocre (that teenage Yogi Bear show was trash) compared to other networks at the time. Increased competition from Fox and cable networks was also factor.

Now was drivel like Saved by the Bell the New Class or California Dreams that was unleashed upon the world any better? Not really but again it was much cheaper fare to air along with Saturday Today.

By the early 2000’s of course most of Saturday morning cartoons on the networks were coming from their sister outlets. ABC relied on Disney channel reruns, CBS airing Nick and Nick Jr shows, NBC airing Discovery/TLC kids shows etc.

Ironically it was Saved By The Bell that later "Saved" NBC's Saturday Morning lineup :D lol
 
One other possibility might be that NBC delays cutting back Prime time until after the 2024 Summer Olympics or the fall of 2024.

Traditionally, Olympic prime time coverage (even for Olympics held in places where no live prime time coverage in the United States is possible, as will be the case with Paris in 2024) runs from 7, 7:30, or 8 P.M. EDT until 11:30 P.M. or 12 Midnight EDT (depending on a number of factors, including day of the week and events scheduled for broadcast).

If NBC holds off giving back the 10-11 P.M. ET/PT hour to local stations until after the 2024 Summer Olympics, then late local news will be delayed by only 30 to 60 minutes (depending on when prime time coverage ends).

But if NBC stations program late evening news at 10 P.M. starting in September, 2023, then late evening local news could end up being broadcast 90 minutes or even two hours later than usual during the Olympic fortnight.
 
One other possibility might be that NBC delays cutting back Prime time until after the 2024 Summer Olympics or the fall of 2024.

Traditionally, Olympic prime time coverage (even for Olympics held in places where no live prime time coverage in the United States is possible, as will be the case with Paris in 2024) runs from 7, 7:30, or 8 P.M. EDT until 11:30 P.M. or 12 Midnight EDT (depending on a number of factors, including day of the week and events scheduled for broadcast).

If NBC holds off giving back the 10-11 P.M. ET/PT hour to local stations until after the 2024 Summer Olympics, then late local news will be delayed by only 30 to 60 minutes (depending on when prime time coverage ends).

But if NBC stations program late evening news at 10 P.M. starting in September, 2023, then late evening local news could end up being broadcast 90 minutes or even two hours later than usual during the Olympic fortnight.
That’s a possibility but their deal with the Olympics runs til like 2032 and could be extended so it isn’t like that is only going to be happening one more time.
 
That’s a possibility but their deal with the Olympics runs til like 2032 and could be extended so it isn’t like that is only going to be happening one more time.
Exactly. There’s always another Olympics. Much like everything else when those happen, for however long these things run, there will always be complications. If the network takes that time for sports periodically so be it.
 
There's 3 options nbc has.

1. Keep it the way it is and have primetime 8pm-11pm / 7pm-10pm central.

2. Cut the 10pm hour and move some of the 10pm/9pm shows to 8pm-10pm / 7pm-9pm central. Maybe Cut the voice to an hour show to fit other shows that are doing well at that time which would be Chicago P.D. and maybe Quantum Leap if it does well. Law & Order has lower ratings than SVU and Orginized Crime so the original rebooted Law & Order could be canceled. New Amsterdam is in its final season.

3. They move some of their shows to Peacock and they become Peacock originals like what they did with Days of our Lives.
 
That’s a possibility but their deal with the Olympics runs til like 2032 and could be extended so it isn’t like that is only going to be happening one more time.
It's possible that NBC (and other networks that follow suit) could have contingency plans for "special schedule" programming, i.e. during Olympic Games, late scheduled sports events and award shows, or other "special live" programming. Just for those events (when it is very likely that the audience will be higher for local stations than the typical 10 PM fare) carve out an hour at either 9 PM, 10 PM or 11 PM (ET/PT) for local stations to run their newscasts or other programming that they would normally fill the 10 PM hour with, and then run the rest of the schedule slightly later for that one time - local stations do that anyway with sports overruns - if it's the Olympics the break hour can be 9,10 or 11 and then taped coverage can resume. For a truly live event, then just move the 10 PM programs to the 11 PM hour and then continue with the late night schedule just a little later.
 
They put this story out there for a reason. NBC does budgets several years in advance. So this season was already budgeted and done. But come May, they'll do their annual meeting with affiliates, and if this is going to happen, it will be announced then. The affiliates may object, and that might cause them to delay it a year. O
If I were a local affiliate (not owned/operated by NBC) I would want more notice than an announcement in May. Many affiliates might add another hour of local news, others might pick up a syndicated program to air at 10 pm, in which case they might want more than a few months notice. Local stations had a year (approx) to plan when Oprah ( and more recently Ellen) went off the air, freeing up an hour for various stations.
 
It's possible that NBC (and other networks that follow suit) could have contingency plans for "special schedule" programming, i.e. during Olympic Games, late scheduled sports events and award shows, or other "special live" programming. Just for those events (when it is very likely that the audience will be higher for local stations than the typical 10 PM fare) carve out an hour at either 9 PM, 10 PM or 11 PM (ET/PT) for local stations to run their newscasts or other programming that they would normally fill the 10 PM hour with, and then run the rest of the schedule slightly later for that one time - local stations do that anyway with sports overruns - if it's the Olympics the break hour can be 9,10 or 11 and then taped coverage can resume. For a truly live event, then just move the 10 PM programs to the 11 PM hour and then continue with the late night schedule just a little later.
That's how CBS does it when they air football at 3:15pm the primetime programming airs from 6:30pm to 10:30pm or whenever the game gets over. Sometimes it goes longer than the primetime shows go till almost midnight due to the overrun of the game.

Just last weekend Fox aired football till 1am in the morning and idk if the game went overtime or not but they had like 4 games Last weekend at 11am, 2:30pm 6pm and 9:30pm. Those are the times each game would have started.
 
That's how CBS does it when they air football at 3:15pm the primetime programming airs from 6:30pm to 10:30pm or whenever the game gets over. Sometimes it goes longer than the primetime shows go till almost midnight due to the overrun of the game.

Just last weekend Fox aired football till 1am in the morning and idk if the game went overtime or not but they had like 4 games Last weekend at 11am, 2:30pm 6pm and 9:30pm. Those are the times each game would have started.
I think there have been some Saturday nights where Fox has been running late night college football games from the West coast.
 
If I were a local affiliate (not owned/operated by NBC) I would want more notice than an announcement in May. Many affiliates might add another hour of local news, others might pick up a syndicated program to air at 10 pm, in which case they might want more than a few months notice. Local stations had a year (approx) to plan when Oprah ( and more recently Ellen) went off the air, freeing up an hour for various stations.
It would also depend on how NBC wants to modify that schedule - if they just move late shows up by an hour (starting at 10:30 or 10:35) it would just mean taking an existing 11 PM news and moving it to 10. Not much notice is needed to modify that. However, if they move the late shows to 11 PM or keep them where they are, then the local affiliate would need to fill an hour or 90 minutes of time - that would mean modifying the news to run an hour or 90 minutes, or keep a 30-minute news and fill with 30 minutes or an hour of syndicated programs. I could see more of a scramble if that should happen.
 
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