Analyst: NBC at greatest risk of losing NFL package
If the NFL gets an offer it can't refuse from a streamer, NBC may not have the capacity to match to keep Sunday Night Football.
awfulannouncing.com
Media analyst Michael Nathanson sees NBC as the biggest risk for losing its current network package to a streamer in an interview with John Ourand at Puck. And the reasoning is pure economics. The network has already invested billions of dollars in the NBA, recently added Sunday Night Baseball, and may not have the capital to withstand a challenge from Netflix for its premier Sunday Night Football series.